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Friday, April 26, 2019 - 05:42

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    Navneet Education's youth stationery brand, Youva, is releasing its new television commercial (TVC) starring brand ambassador Prithvi Shaw. The Youva campaign, conceived by Flagship Advertising Agency, marks first TVC with the young batting prodigy, going on air in 2019.

    The TVC is a fun, energetic story that brings out Shaw's cool side. while still showcasing his ​talent. The TVC communicates the fact that Prithvi is so well-loved and looked up to by today's Youvas with his dedication towards the sport, as well as his playful nature. Being cool comes naturally to him and he embodies Youva's core positioning of "It's Cool" quite effortlessly. Whether he is conversing with his coach, playing his shots or having fun with the kids. Prithvi is every bit the cricketer, the mentor & the cool friend we all wish we have.

    Navneet Education Ltd. MD Shailendra Gala commented, "We are proud to associate with Prithvi Shaw. He is a prodigy, has a bright future and has all the attributes we are looking for. He is young and enthusiastic,  goes the distance & is also a youth icon, which resonates well with Youva which is targeted at the young audiences of India. The TVC uses the product placement very smartly, with the Youva Prithvi Shaw notebooks held in the children's arms. One of the best parts about the creative execution is that it is a story-oriented brand film which we hope is a delight to watch."

     

     

    Tue, 02/04/2019
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    The three consumer-goods fairs in Frankfurt – Christmasworld,Paperworld and Creativeworld – successfully opened the newbusiness season with future-oriented topics and the latest trends.3,119 exhibitors from 68 countries inspired the national andinternational trade with innovations from the fields of seasonal andfestive decoration, paper, office supplies and stationery, andhobby, handicrafts and artists’ requisites.

    More than 87,000 visitors from 161 countries made their way to Frankfurt Fair and Exhibition Centre to discover highlights and new products for their businesses at the three leading international trade fairs. “The high level of internationality is one of the most decisive qualitative factors of our events. The outstanding visitor quality and the personal contacts are also unique features whereby interactivity, emotionalization and intelligent links between the analogue and digital worlds are the main driving forces for the coming business season. And our trio of fairs generate the right impulses for this”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt. The trade-fair trio confirmed its role as the international market place for innovations and an indispensable business platform for the exchange of information.

    Paperworld scores with future-oriented trends

    With its range of office and stationery products, as well as a comprehensive complementary programme of events, Paperworld is in tune with the latest developments. The world’s biggest trade fair for paper, office supplies and stationery presented new themes for the sector to get visitors and exhibitors fit for a profitable business year in 2019 “We are delighted with the large number of exhibitors, which proves that Paperworld is the world’s most important trade fair for the paper, office supplies and stationery sector. A total of 1,668 exhibitors from 64 countries made presentations during the four days of the fair. With renewed growth for the second year running, we have provided a stable foundation for the sector – and this despite the challenging situation in the market”, says Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH.

    According to this year’s exhibitor poll, around two thirds of companies were very pleased with the visitor standard. Almost 80 percent of exhibitors said they had achieved their goals for the fair. Accordingly, over three quarters of exhibitors stated that they were highly satisfied with their results at Paperworld. “Manufacturers of branded products have begun the year on an optimistic note. They met their national and international customers at Paperworld 2019, which makes the fair the ideal communication platform at the beginning of the year. The exhibition halls offered an almost complete overview of the market – with satisfied exhibitors and the usual high visitor standard”, said Thomas Bona, Managing Director, Office Brands Industry Association (Verband der PBS-Markenindustrie).

    High degree of internationality and satisfied visitors

    33,010 trade visitors, 10,110 of them from Germany and 22,900 from abroad4, made their way to Frankfurt to gain inspiration from the last trends and new products.

    According to the visitor poll, 92 percent of trade visitors were very pleased with the range of products to be seen and the degree to which they achieved their goals at Paperworld.

    This positive echo shows that Frankfurt is not only an international market place for innovations but also an indispensable business platform for the exchange of ideas and information on a personal plane. “The retail trade appreciates the broad spectrum to be seen at Paperworld and takes advantage of the opportunities offered by the supplementary product lines to be found at Creativeworld and Christmasworld. Particular emphasis must be given to the high-grade, future-oriented selection of lectures, forums and special presentations”, says Thomas Grothkopp, Director General of the Home and Office Retail Trade Association (Handelsverband Wohnen und Büro).

    After Germany, the most trade visitors came from China, Italy, the United Kingdom, the Netherlands and the USA, as well as France and Spain. Particularly large increases were noted from China, Switzerland, the Netherlands and Austria.

    Matthias Schumacher, Director International Sales & Key Account Management Consumer & Craftsmen, Tesa, also praised the high level of visitor internationality: “We had a really good fair and our rather modest expectations were exceeded by far. The number of visitors to our stand was very high. All important visitors for us – from wholesalers to office specialists and retailers – came to Paperworld and brought lots of time with them. From outside Germany, we welcomed all key accounts from Europe and were able to generate new leads from, for example, Africa and the Middle East. After this Paperworld, we can look to the future with confidence.”

     

    Positive echo: office and stationery under the same roof

    Paperworld is the only international trade fair for paper, office supplies and stationery to bring together the two segments, office and stationery, under the same roof. This year, Hall 3 was the setting for both. The private-oriented stationery segment has been regrouped in Hall 3.1 while trade visitors could discover the latest products for the modern office workplace in Hall 3.0. Discussing her company’s business at the fair, Martina Schneider, Head of Public Relations, Schneider Schreibgeräte GmbH said, “We are very pleased and the number of visitors to Hall 3.0 has been very good. Paperworld is the right place to reach our international customers. Sustainability was one of the major topics that we focused on in a virtual-reality presentation – with great success and a positive echo.”

    The new layout of Hall 3.1 proved particularly popular among exhibitors: “We are very pleased with Paperworld and our new position. Hall 3.1 is a real success. The layout is extremely good and offers visitors a wealth of inspiration and application examples. On top of that, the blend of exhibitors is perfect, and we also benefited from this with more visitors than the year before”, said Domenic Meier, CEO, Artoz Papier AG. The areas of visitor interest also reflected the high level of demand for the two product segments. The most popular product groups were office paper and mailing materials (33 percent), office and desk equipment (27 percent), organisational aids, calendars and note books (24 percent), as well as printer and IT supplies (24 percent) . “I gain inspiration from the new trends and products at Paperworld. It is important that our stationer’s stands out from the others and for this reason I am always on the lookout for special products in the office paper and writing utensil segments. Here at Paperworld, I find such products”, said Anne Schwarz, member of the staff of Kargl Schreibkultur, Koblenz.

     

    ‘Future Office’ a magnet for visitors in the office sector

    Paperworld is also distinguished by future -oriented themes that are taken up in the professional-development programme and other events. Thus, the lectures and exhibition of the ‘Future Office’ offer insights into flexible office worlds. This is the third time running that Paperworld has put the spotlight on a subject of importance to the office sector. “The trend in the working world is shifting away from classic, one-dimensional offices to flexible office landscapes. In this connection, we learn from the strengths and weaknesses of mono-functional forms”, says architect André Schmidt of Architekturbüro Matter in Berlin and curator of the presentation.

    In addition to the varied and interesting programme of lectures for the trade, facility managers and architects, several exhibitors once again presented their latest products in the ‘Future Office’, e.g., Legamaster showed whiteboards and presentation screens, Wilkhahn displayed flexible seating and dynamic tables, Ceka presented a flexible meeting room while Luctra was represented by an office -lighting collection. Taking part for the first time was Moresy with a mobile registration system about which the company’s CEO, Jens Bruins, said, “The ‘Future Office’ concept is spot-on, and I have been overwhelmed by the way in which it attracts trade visitors. This is the first time that we have exhibited at any fair: our product goes perfectly with the presentation and, of course, the subject of flexibility. We have received some extremely positive feedback from widely different target groups, which is very inspiring.”

     

    Multi-faceted complementary programme of events in the stationery sector

    The focus of the Paperworld Trends in Hall 3.1 was on the latest lifestyle trends in the field of paper, writing, giving and school articles. The presentation offers the trade inspiration for supplementary product lines and in-shop design and decoration.

    Another highlight in Hall 3.1 was the Mr. Books & Mrs. Paper presentation, which offered an impressive demonstration of how booksellers and other retailers can skilfully combine different product segments and thus generate additional sales. “At Paperworld, I encounter numerous younger designers in the greetings -card segment, who I do not meet at other fairs. Also, I am interested in note books, because they complement the books in my shop purposefully. I glean useful ideas from ‘Mr. Books & Mrs. Paper’, for example, interesting concepts for themed tables and windows”, says Andrea Tuscher, proprietor of ‘Buchladen am Markt’ in Offenbach am Main. This time, curator Angela Niestrath showed how smaller spaces can be attractively decorated with ‘table stages’.

    Even more impulses for the retail trade were supplied by Wrap up! – the show for trendy gift wrapping with Ulla Büning. In her demonstrations, the wrapping expert offered ideas for eye-catching gift wrapping and the latest manufacturers’ trends.

     

    Natural, chic and classic for the coming season

    This year the retail trade can draw on a variety of trends: simple elegance and opulent chic are not mutually exclusive. Whether it is classic dark shades of blue and green combined with shimmering gold, or light natural shades with silver highlights – both trends shout urban chic and give the office a classic touch. These colour trends are coupled with sustainable products, natural materials, reduction and a whiff of exclusivity.

    For the modern office workplace or the home office, Paperworld is showcasing folders made of cork and calendars made from handmade papers, which need very little water to manufacture. These products are combined with pale beige or pastel colours, which lend an airy and, at the same time, modern touch to the office. The light colours of summer are brought into the office, whilst geometric motifs remain on trend, this time heavily inspired by art deco elements.

    At Paperworld, this trend adorned note books, folders and accessories. “The marked trend towards delicate pastels and relaxed non -colours reflects the need for calm and naturalness. These very subtle colours and materials have a soothing effect. They create that certain feel-good factor as a counterpoint to the speed and sensory overload in our urbanised world”, says Katrin-Rössler-Ehlers, Product Development & Marketing, at Rössler GmbH & Co. KG.

    In parallel with simple elegance, flexibility plays a decisive role in the office. Whether it is tables that can be transformed into whiteboards in one easy move, or digital pens and stamps – there is a very clear trend towards future-oriented solutions with enhanced functionality and classic features. So next season the managers’ office will be furnished in a simple way in dark colours. Reduction is the key word.

    “This year’s Paperworld was a very enjoyable trade fair. Our product innovations, divided into solutions for office supplies, office equipment and office furnishings, went down very well with visitors to the fair. And our problem-solving expertise as work-life experts also met with great interest”, says Frank Indenkämpen, CEO, Novus Dahle GmbH.

     

    Next year, the consumer-goods fairs will once again be held around the last Saturday of January:

     

    Christmasworld: 24 to 28 January 2020

    Paperworld and Creativeworld: 25 to 28 January 2020

     

    Background information on Messe Frankfurt

    Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively.

    A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

    With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

    Further information is available at: www.messefrankfurt.com

     

     

    Fri, 29/03/2019

Special Feature

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    Fri, 08/03/2019
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    Line O Matic Graphic Industries, India is participating in Printpack India 2019 Exhibition (01 - 06 FEB. 19) Noida with 588 sq. meters to showcase its latest range of machines for exercise notebook industry. 

    Line O Matic is launching -

    1.  New variant in Bolt RB Series i.e. Bolt RB104 MAX  –  Fully Automatic Exercise Book Machine, having speed of 500 meters per minute and converting stroke of 80 cycles per minute. It is most advanced machine with cutting edge technology.
    2. SWM 100 – Automatic Continuous motion Shrink Wrapping Machine. New entrant in Line O Matic Product  basket for wrapping of notebooks. It is sturdy, fast, safe and easy to operate.

    !!! Line O Matic will uncover most sophisticated technological advancement of Bolt RB104 MAX & SWM 100 in Printpack India 2019 at Hall # 09, Stand # E43 !!! 

    Line O Matic also displaying existing range of machines:-

    SHS 104S - Super High Speed Ruling/Flexo Printing Machine & Uno B104 - Exercise Book Binding Machine. Both are offline machines to make soft cover staple pin type exercise notebooks.
    This is an excellent opportunity for companies or entrepreneur who wants to enter into exercise notebook manufacturing segment or want to diversify business… to see our Fully Automatic and Semi-Automatic machines on single platform and to avail special offers and discounts…

     

             Never Seen Before…
    Kindly refer: www.lineomatic.com for more details. 

    Tue, 29/01/2019

Industry People

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    Recently, PSS got the opportunity to speak with Mr. Ashish Jain, Maxton Global Ltd. We asked him about upcoming show " School & Office Expo Vietnam (9-11 Jan., 2019)”. Here are the few excerpts of the Interview.

    Q. What areas (regions/countries) does the expo primarily cover?

    Mr. Ashish Jain: Scope of the show is east Asia where we expect visitors from Vietnam & neighbouring countries like  Laos, Cambodia, Thailand, Singapore, Malaysia, Philippines, Hong Kong etc. Hosted buyers are from -  Philippines, Cambodia, Thailand, Malaysia, Indonesia, Hong Kong, Singapore and Czech etc. We may host more distributors also as still talking to buyers. Registered exhibitors are from Japan, Korea, China, Singapore, Thailand, Malaysia, Vietnam & India etc.

    Q. How would you describe the current state of the school and office supplies/stationery industry in these markets?

    Mr. A.J.: Vietnam stationery industry has witnessed foreign investments in stationery industry with several Japanese & Chinese companies setting up plants in Vietnam. Some prominent companies are Tombow Pencil, LIHIT LAB & Plus Corporation of Japan who have setup manufacturing plants in Vietnam.

    Q. Is this a growing market and if so, why?

    Mr. A.J.:Yes, there has been consistent growth in both manufacturing & imports because of overall growth & development in the economy over the last few years. With greater emphasis on education and vocational training, demand for stationery and related products has also witnessed a substantial rise. There has also been an increase in the number of commercial organisations & multi-national companies setting up offices in the region.

    Q. What are the key opportunities for players in the Vietnamese school and office supplies/stationery sector?

    Mr. A.J.: Ho Chi Minh City is the leading distribution centre for Vietnam. Other countries that are significant importers of stationery include Laos, Cambodia, Myanmar, Philippines. Vietnam services not only domestic requirement but also distributes to Laos & Cambodia.

    Q. Why did you decide to launch a B2B stationery show in Vietnam? Have there been any previous events of this nature?

    Mr. A.J.: Based on the estimates the current population of Vietnam is over 94 Million. It’s a reasonably big population & a growing economy certainly present opportunities not only in stationery but other industries as well. There have never been any stationery, school & office supply focused events in Vietnam.

    Q. What other international events – if any – are you competing with?

    Mr. A.J.: We don’t feel we are competing with any other events in Vietnam for stationery sector. There have never been any stationery shows in Vietnam before and it was time to organise one.

    Q. How are you attracting both trade visitors and exhibitors?

    Mr. A.J.: We did extensive email campaigns, direct marketing & advertisements. We expect buyers not only from Vietnam but also from neighbouring countries like Laos, Cambodia, Thailand, Myanmar, Malaysia, Philippines etc. We will also be hosting important importers from the region during the show. This should ensure that our exhibitors get to meet quality buyers from the region.

     

    Fri, 21/12/2018
  • 177

    Tejura Overseas Enterprises Pvt. Ltd. (TOEPL) is a Mumbai based company. TOEPL is involved in the business of imports & distribution of fine writing instruments, stationery products for more than 3 decades. Our portfolio includes a range of luxury & fine writing instruments, technical drawing instruments and high quality school & office stationery.

    Recently, PSS got the opportunity to speak with Mr.  Sagar Tejura, MD, Tejura Overseas Enterprises Pvt. Ltd. Here are the few excerpts of the discussion.

    PSS:  Please tell us something about your journey in this industry. Did you inherit this business or build it on your own?

    Sagar Tejura: We Started off in 1983 and the journey still continues…. The only thing is that I was always blessed with a very dedicated and loyal team in all disciplines of the business and if we have reached somewhere, then its only because of the team.

    PSS: How is the distribution of Imported goods different from distribution of indigenous products? One aspect that seems evident is that – it must be complex to manage than the distribution of native products. So what are the incentives or profits that guide you to go for a tougher process?

    S.T.:  We have always been in the niche segments of the categories we deal in and such products are produced globally by a handful of manufacturers.          We also distribute some indigenous products but restricted to Maharashtra State not Pan India.

                Imported brands have their own charm and following in the Indian market because of its very high quality and exclusivity and hence distribution is more controlled and limited to a few outlets in each city. Business is more personalised in terms of service and not only price and discount driven.

    PSS: Your product portfolio is extensive and wide-ranging. How do you decide on these? Do some of them exist just to complement the rest and fill the gap or each one has its own place in your marketing efforts? How has been the response of the Indian market towards these premium quality products?

    S.T.: Most of the products what we do our complimentary in nature. E.g. in Fine Writing Instruments as a category we have Otto Hutt, Germany which produces high quality products mainly crafted out of German Silver, Cleo Skribent-Germany, a brand which caters to producing in brass - resin, Scrikks - Turkey gives us a bandwidth to cater to a wider segment because of the wide range the brand offers at various price points etc.

    Eagle and Jovi brands are both catering to the Stationery segment. So we are not haphazard in our selection. The brands are new so it’s a challenge to shake the mindset of the retailer because they want to stock only those items which a consumer comes asking for. But we are getting there since the products are top class and ably supported by our service. The process is slow but rewarding.

    PSS: Apparently such a wide assortment of product portfolio requires an equally well-planned distribution channel and strategy. Would you like to tell us what are the pointers that help you decide on type of strategy or channel?

    S.T.:  There is no rocket science in this. To cover Pan India, we rely on our time tested Distributors and ably support them with various tools needed to execute their sales.

                    Exhibitions and in store promotion is our key area to educate the consumer. E.g. one of our retailers in Mumbai, developed an idea to have a Fountain Pen Festival in his store and we said brilliant. All collaterals, manpower etc. would be handled by us.

    PSS: Which category faces stiff competition from Indian brands and which is your highest grosser?

    S.T.:  Fortunately we don’t have any competition with any Indian Brand since our categories are different and there is no Indian Player in these segments.

    PSS: What has been role of Govt. policies like – “Customs” and “Taxation” in your import business? Over the years Constructive or hard to handle? What is the current scenario? (please do include your thoughts about GST)

    S.T.:  I think it’s a myth that Customs and Taxation is a very complicated issue. If you are straight forward in your dealings and all documents are in order, nothing can be more simpler than importing goods. Specially in our categories, it’s a cakewalk and under the GST regime, still better. I am all for GST and the Govt. is gradually making amendments wherever necessary – rates and implementation, I am very optimistic that GST is a big boon and a must for Indian business. Again, businesses which are straightforward and well organised, GST can only do good.

    PSS: Please share some interesting anecdotes about your journey. Some ups and downs or some challenges that tested your courage and mettle as a businessman. Also if you’d like to name a few people, may be family or friends in your life –

    S.T.: Personal or Business Associates and Friends; that have been part of these struggles and stories. I don’t know, but I have never seen any downs in my journey, only ups. If we have lost somewhere, then maybe it was the best thing to happen then and we have moved on.

                    Oh yes, we are challenged everyday because of the portfolio we carry, but again here our team is so very positive and proactive, that we don’t feel the resistance or any obstacles which can make us feel defeated.

                    Family and Friends of course, but here I wish to thank all our distributors and key retailers who stood by us, believed in us and supported us unconditionally. Here the list is too long and I am indebted to them. They have made us what we are today.

    PSS:  At last but not the least - Future plans of TEJURA OVERSEAS?

    S.T.:  Along with the brick and mortar sales distribution, we are gearing up to be a recognised player on the E-Commerce platform. We would be having our own E-Commerce portal to sell our brands and also as a marketplace seller on various platforms.

     

    Wed, 05/09/2018

New Products & Trends

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    Pelikan pen company is on target, introducing its Special Edition series 600 Vibrant Orange pen collection in perfect synchronicity with the season.

    Orange is the color of fall, from pumpkins to turning leaves, from lengthening russet shadows to the glow of a Harvest Moon. And the Germany-based Pelikan pen company is on target, introducing its Special Edition series 600 Vibrant Orange pen collection in perfect synchronicity with the season.

    Pelikan, of course, is not the only brand to offer an orange fountain pen. The Italy-based Delta pen company, as an example, created the Dolcevita collection a number of years ago, and it was one of the first contemporary luxury pen companies to do so. The vivid color was suggestive of the sunny disposition its name conjured (the translation of dolce vita is “sweet life”) and the bright orange and black pens always brought a smile to my face.

    Other luxury brands, too, have offered—and continue to offer—orange writing instruments. Caran d’Ache’s Leman collection includes a lovely Saffron pen whose barrel is a spicy shade of orange paired with a silver cap. On the opposite end of the price spectrum is Retro 51’s super-affordable Tornado collection, with its Classic Lacquers series including an orange-colored rollerball or ballpoint. As a timely aside, Pantone, in its Fall 2018 Color Trend Report, named Russet Orange as the new bold hue, noting, “This forest floor orange speaks to earthen warmth.” Pumpkin spice latte, anyone?

    This Souverän® 600 is crafted from a bright orange acrylic, and it apparently took several tries to achieve the perfect hue of bright fall leaves. Just like those leaves, the color is highly nuanced. 

     

    Sat, 17/11/2018
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    Scriba is a Bluetooth stylus that features a capacitive tip and works in conjunction with sensors.

    If you are presently scratching your head and thinking what this alien-looking handheld device is, then you would be surprised that it is a capacitive Bluetooth stylus with an ergonomic design. Yes, it is conventional capacitive stylus with a twist. It works together with Bluetooth and a couple of sensors to give your artistic hand a freedom of speech.

    Confusing right? Actually, you have to see and use it to believe it.

    The Scriba is a new-age digital stylus. Researched and developed by a Dublin-based architect, David Craig. Craig was responsible for a number of high profile projects, including the competition winning design for the U2 Tower. Following the slowdown in construction, he looked for a new challenge.  A regular user of digital tools in design, he observed that the traditional styli were little more than digitised versions of pens and pencils. He then saw an opportunity for a new type of tool and built a new type of digital stylus that is designed around the user. Scriba is proclaimed as the world’s most innovative digital stylus and has won many design and innovation awards.

    David got in touch with us and wanted us to have a glimpse of the product that he thinks could see a new place in a market like India. After using it for a few days, we were impressed. However, we did feel the product does have a few more iterations to consider.

    Tue, 28/08/2018

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