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Wednesday, October 16, 2019 - 15:24

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  • 375

    On the occasion of the Entrepreneurs Meeting of France (La rencontre des Entrepreneurs de France - LaREF), BIC renewed its commitment to the climate by signing, alongside 98 other French companies, the French Business Climate Pledge. These companies reaffirm the need to collectively change direction by accelerating innovation and R&D through their investments in low carbon solutions.

    The signatory companies are fighting climate change around the globe by defining concrete approaches and developing solutions, products and services that significantly reduce GHG emissions, particularly in the fields of energy, transportation, industry, construction, agriculture and consumer goods. 

     

     

     

    Thu, 03/10/2019
  • 374

    Ten unused handmade notebooks, a big fishbowl filled with confetti and multi-coloured writing accessories, pastel highlighters, a mega-pack of fine liners, Japanese gel pens, cutesy pocket journals, a desk calendar filled with scribbles, a Washi tape, a Washi tape dispenser, multi-coloured sticky notes.... this is the abundance on Ujwala Salunkhe’s work desk. A stationery tourist at Starmark, Ujwala finds new comrades for her desk every week. “There was a time when weekends meant spending time at my favourite stationery store, testing every new pen, examining every new book. But in the last year, I found that many bookstores and lifestyle stores are a haven for a stationery addict like me. I find the cutest accessories which are difficult to get in a regular stationery store,” says Salunkhe, an advertising professional.

    With malls and book stores providing the convenience of one-stop-shop experience, customisation and even good deals, the neighbourhood stationery stores are suffering from the poignancy of obsolescence. 

    Foreign and fancy

    “I have a small stationery store near my house but I can’t remember the last time I went there because it has stuff that caters more to school and college-going kids,” says Malathi Krishna. “As a working professional, my needs are different from the sort of stuff available at the store. That’s why I’d much rather visit the Odyssey store on the main road which has pens and books that are more suited to my needs,” she says.

    With foreign brands entering the market and providing quality products at relatively reasonable rates, customers are seeking fancy, personalised products. “I didn’t want to pick up another Classmate book or a regular five-subject notebook,” said Shivani M, a first-year college student. “I didn’t even bother visiting the stationery store near my house because I know that this is all I would find if I went there. I went directly to the Miniso store in Express Avenue and found a cute notebook that was very me. I spend most of my time in college and I want to feel good every time I take out my notebook, and that wouldn’t happen if I picked up a regular notebook that everyone else in my class has.”

    Even for art and craft supplies, these stores offer the perfect platter of stationery haul. “I have very specific art and craft supplies that I use and those are not available in the smaller stationery stores,” said S Meghana, a fine arts student in a city college.

    Wed, 02/10/2019

Special Feature

  • 363

    Mr. P. C. Baid,  was based in Mumbai before he established Alpha International in 1989 in Hyderabad. Mr. Baid had an impressive experience of 10+years in      the realms of Importing and Marketing Writing and Technical Drawing Instruments from Germany, Japan, and other countries. Through his efforts and networking, Staedtler appointed Alpha International as the Sole Distributor for their products for the most part of India. Under the leadership of Mr. P. C. Baid   and the stewardship of his son Mr. Vikash Jain, Alpha International is now one of the top names in the list of suppliers in the country. The company understands and has consistently adapted itself to the volatile demands and business environment of the country, thus keeping the reputation and leadership status of Staedtler products 
    in the country.

    PSS: What has been your journey like with Staedtler in the country up to now?

    Mr. Vikash Jain: We - Alpha International was established in 1989. Initially we started as the distributor for Staedtler for most of part of the country, but were importing through a designated importer M/s. Continental Exporters, Bangalore for several reasons including the import license issue at the time. In 2001, given our association with Staedtler, we were appointed as the exclusive importer and distributor for their products in India.

            Staedtler initially began with technical drawing products – those in the field of engineering, architects and related were the main users. However, now the products cover a wider audience which includes students, professionals, and lifestyle products (high quality pens- fine liners, fountain pens, a premium range even in erasers & sharpeners).      

         Staedtler is 350 years old company and have built a wide range of end to end stationery products. Staedtler’s premium products are their best sellers Color pencils, Graphite pencils, fineliners, markers – several types of writing instruments. As a distributor we are extremely happy with the association since there are minimal complaints about the quality of the products. In fact consumers share personal stories at expos and exhibitions with regard to why they treasure Staedtler products. We are looking forward to meeting with consumers at the Stationery Expo from 11th to 15th September, this year at the Pragati Maidan.

    PSS: Is it still a niche market?

    Mr. V.J.: While the range of products has moved from 30-40 SKUs to about 350-400 SKUs, reaching out to a larger number of people, the products are still high end and hence niche.

    PSS: How does the Indian Market compare with the European Market?

    Mr. V.J.: The Indian Market is still small for Staedtler when compared with European market and few other Asian countries. As the distributor for Indian market, we make a small contribution to the overall turnover for Staedtler, and yet the behemoth company continues to extend their cooperation.

          We and they are hopeful that India will soon become a major contributor to their bottom line, given the sheer size and growth in population of the country. Additionally, the focus on education and government initiatives to increase the per capita income are two factors that add to the positivity.

    PSS:  How do you plan on making writing instruments affordable for more people?

    Mr. V.J.: Today, Staedtler products are prescribed for art, architecture or interior / fashion design students and they are expected to use these prescription products to get the desired results. Staedtler does not and will never compromise on quality and hence the pricing is unlikely to come down significantly for the current range. The company may come up with a range of products that would cater to a larger audience later on, but the quality would not be compromised.

    PSS: Is there any Make in India Plan from Staedtler?

    Mr. V.J.:  We feel as Staedtler has manufacturing facilities at Thailand and Indonesia in Asia, and hence in near future may not have plans to set up such a facility in India.

     

    Subscribe to read more... 

    Sat, 21/09/2019
  • 334

    New ad campaign by Linc Pen aims to channelize students’ inner strength towards achieving life’s academic goals

    Linc Pen and Plastics Ltd. one of India’s most trusted writing instruments for over last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with their brand-new advertising campaign endorsing one of Linc’s most successful product, “Pentonic”.                                                                           Linc Pen weaves in the magic that transpires to raise the self-belief through simple humane touch. The new ad campaign for Pentonic during this exam season touches the emotional chord of all its connoisseurs, celebrating a vital phase of student life by eulogizing the virtues of their mental strength during exams with the valiance of a soldier fighting in the country’s battlefield.

    Linc has always been a part of the growing generations, this time endorsing their widely successful product offering, Pentonic which has taken the imagination of the nation by storm with its futuristic and new generation look and performance. ‘Pentonic – ‘Write the future’ is designed to be an advanced writing instrument for the Gen-Z and Gen-Alpha, keeping in mind their avant-garde needs and demands.

    With this differentiating ethos Linc has embarked upon an idea that inspires and challenges the future with its boldness.

    Mr. Deepak Jalan, Managing Director and CEO, LINC PEN PLASTIC LTD. said "Pentonic has to be one of the best offerings from  the stable of Linc. With its effortless smooth writing and unique ink flow system, Pentonic enables the students to write their exams with command and confidence. We at Linc, differentiate with innovation, delivering the best possible writing experience for all our consumers at all price points. The new ad campaign is dedicated to the exam warriors who have put in their hard work to achieve success in academics like the spirited soldier of a nation at the battlefield."

    Their latest ad campaign showcases a focused school girl getting ready to sit for her school ongoing examinations. She gears up by preparing herself mentally for the war up ahead. Moving through the emotional journey of a student’s resilience during the exam at school and a soldier’s never-say-die spirit on the battlefield, the film captures the different moments while getting battle ready, be it in a classroom or combat zone. The film ends with the girl letting out a war cry ready with her battle gear with her weapon of choice: “Pentonic”. Linc has away believed in providing the best writing instruments for students during their examination. The ad film tries to take one through the mindset of a student which is confident and believes in conquering her battleground. Linc showcases their faith in Pentonic and establishes their focus in enabling India’s students to ‘Write the future’. The TVC has been created by the creative agency Brand Bazooka and is LIVE on multiple digital platforms like YouTube and Facebook. It has already gained wide appreciation for their passion inducing storyline and garnered over 12,000 hits on YouTube and likes on over 64,000 views on Facebook.

     

    Tue, 23/07/2019

Industry People

  • 363

    Mr. P. C. Baid,  was based in Mumbai before he established Alpha International in 1989 in Hyderabad. Mr. Baid had an impressive experience of 10+years in      the realms of Importing and Marketing Writing and Technical Drawing Instruments from Germany, Japan, and other countries. Through his efforts and networking, Staedtler appointed Alpha International as the Sole Distributor for their products for the most part of India. Under the leadership of Mr. P. C. Baid   and the stewardship of his son Mr. Vikash Jain, Alpha International is now one of the top names in the list of suppliers in the country. The company understands and has consistently adapted itself to the volatile demands and business environment of the country, thus keeping the reputation and leadership status of Staedtler products 
    in the country.

    PSS: What has been your journey like with Staedtler in the country up to now?

    Mr. Vikash Jain: We - Alpha International was established in 1989. Initially we started as the distributor for Staedtler for most of part of the country, but were importing through a designated importer M/s. Continental Exporters, Bangalore for several reasons including the import license issue at the time. In 2001, given our association with Staedtler, we were appointed as the exclusive importer and distributor for their products in India.

            Staedtler initially began with technical drawing products – those in the field of engineering, architects and related were the main users. However, now the products cover a wider audience which includes students, professionals, and lifestyle products (high quality pens- fine liners, fountain pens, a premium range even in erasers & sharpeners).      

         Staedtler is 350 years old company and have built a wide range of end to end stationery products. Staedtler’s premium products are their best sellers Color pencils, Graphite pencils, fineliners, markers – several types of writing instruments. As a distributor we are extremely happy with the association since there are minimal complaints about the quality of the products. In fact consumers share personal stories at expos and exhibitions with regard to why they treasure Staedtler products. We are looking forward to meeting with consumers at the Stationery Expo from 11th to 15th September, this year at the Pragati Maidan.

    PSS: Is it still a niche market?

    Mr. V.J.: While the range of products has moved from 30-40 SKUs to about 350-400 SKUs, reaching out to a larger number of people, the products are still high end and hence niche.

    PSS: How does the Indian Market compare with the European Market?

    Mr. V.J.: The Indian Market is still small for Staedtler when compared with European market and few other Asian countries. As the distributor for Indian market, we make a small contribution to the overall turnover for Staedtler, and yet the behemoth company continues to extend their cooperation.

          We and they are hopeful that India will soon become a major contributor to their bottom line, given the sheer size and growth in population of the country. Additionally, the focus on education and government initiatives to increase the per capita income are two factors that add to the positivity.

    PSS:  How do you plan on making writing instruments affordable for more people?

    Mr. V.J.: Today, Staedtler products are prescribed for art, architecture or interior / fashion design students and they are expected to use these prescription products to get the desired results. Staedtler does not and will never compromise on quality and hence the pricing is unlikely to come down significantly for the current range. The company may come up with a range of products that would cater to a larger audience later on, but the quality would not be compromised.

    PSS: Is there any Make in India Plan from Staedtler?

    Mr. V.J.:  We feel as Staedtler has manufacturing facilities at Thailand and Indonesia in Asia, and hence in near future may not have plans to set up such a facility in India.

     

    Subscribe to read more... 

    Sat, 21/09/2019
  • 315

    Diversified ITC Group announced the elevation of its MD Sanjiv Puri as the Chairman and Managing Director of the company. The announcement was made as the company revealed its Q4 result for FY19. Puri has been elevated after industry leader and former Chairman YC Deveshwar passed away on May 11 after a brief illness.

    Diversified ITC Group announced the elevation of its MD Sanjiv Puri as the Chairman and Managing Director of the company. The announcement was made as the company revealed its Q4 result for FY19. Puri has been elevated after industry leader and former Chairman YC Deveshwar passed away on May 11 after a brief illness. YC Deveshwar (72) had stepped down from executive role in 2017 but remained as a chairman in non-executive capacity. “The Board of Directors of the company at the meeting held today appointed Sanjiv Puri, Managing Director, also as the Chairman of the Company with effect from May 13, 2019. Consequently, Puri’s new designation is Chairman and Managing Director of the company,” ITC said in a regulatory filing.

    In 2017, ITC had split the role of the Executive Chairman between Chairman and Chief Executive Officer as part of succession planning in the company. Deveshwar had played the role of mentor to the executive management led by Sanjiv Puri. The latter is an alumnus of the Indian Institute of Technology, Kanpur, and Wharton School of Business. He has been associated with ITC for a long time now. He joined ITC in 1986.

    He was appointed as a Director on the Board of ITC with effect from December 6, 2015 and Chief Executive Officer from February 5, 2017 taking independent charge of the executive leadership of the Company. He is also the Chairman of the Corporate Management Committee. On My 16, 2018, Puri was appointed as the Managing Director of the company. 
    Prior to his appointment as a Director on the Board of ITC, Puri was President, FMCG Businesses - Cigarettes, Foods, Personal Care, Education & Stationery Products, Matches and Agarbattis, since December 2014.

     

    Mon, 03/06/2019

New Products & Trends

  • 371

    Logitech MX Master 3 brings speed, and MX Keys extra customisation

    Home working may be about to get a whole lot more powerful with the latest premium mouse and keyboard releases from Logitech.
    The company says its new MX Master 3 mouse offers unparalleled speed and precision in scrolling for a wide range of users, from software programmers to graphic designers.
    In addition, the new MX Keys keyboard looks to be an ideal partner to the mouse, offering a top of the line typing experience that also offers intelligent lighting and ergonomic support.

    MX Master 3
    The MX Master 3 is Logitech's most powerful mouse to date, featuring a completely re-designed wheel that can scroll a thousand lines in one second - a potential lifesaver for programmers hunting for a particular line of code.
    The new wheel, made of Swiss stainless steel, features 90 percent faster scrolling speeds than previous generations, with magnets inside the body cutting down on both friction and noise. Users can still opt for a haptic feel when scrolling, with the option of a silent ratchet mode alongside traditional experiences. Thanks to a 4,000 DPI sensor, the MX Master 3 is also incredibly precise when tracking on any surface, even glass.

    MX Keys
    Along with the MX Master 3 mouse, Logitech has also launched the companion MX Keys keyboard, which it says is "shaped for your fingertips" to offer "ultra-fluid typing".

    The MX Keys features a backlit surface to allow you to work in low light or even darkness, with a built-in proximity sensor detecting when a user is near whilst also detecting the surrounding light level to help save battery life.
    Battery life is around 10 days with this backlighting enabled, but 

    Wed, 25/09/2019
  • 361

    Attend this workshop and learn the techniques of creating handmade paper from organic material

    After months of experimenting, Shilpa Puri has finally cracked the process of making handmade paper from vegetable and fruit peels. Puri, who is a trained kalamkari artist, referred to books on papermaking, and taught herself to prepare paper pulp with the right consistency. "The trick lies in how you heat organic waste to make the paste," she says. This weekend, Puri is conducting a workshop on papermaking for anybody interested in the craft.

    Puri was more into conducting workshops on kalamkari painting and Madhubani painting before she taught herself papermaking. "I always wanted to make recycled paper, and I was aware of the processes involved in creating it," she adds. After a few failed attempts, she succeeded in her endeavour. "Preparing the pulp can really test your patience," she informs. During the workshop, Puri will demonstrate how to produce paper from onion peels, garlic peels, and also banana peels.

    The process starts with cooking the organic waste. This can take anywhere between four to five hours. "You must add water to the mixture and cook it until it turns mushy. It takes several tries to figure out when the pulp is ready. I add some paper pulp into the mix to strengthen the material," shares Puri. The paper's texture varies according to the peel that is used. For instance, onion peels produce paper that is soft to the touch.

    Subscribe to read more... 

     

    Thu, 19/09/2019

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