Monday, November 18, 2019 - 06:56

Latest News

  • 382

    Delhi Dealer’s Road show 2019 organised at India Habitat Centre in Delhi on 17th August, 2019. Mr. Steven Tan from Staedtler Mars gmBh was the Chief Guest of the show.

    Alpha International*, organised Delhi Dealer’s Road Show 2019 to present the complete range of Staedtler products available in India at India Habitat Centre in Delhi on 17th August, 2019.  Mr. Steven Tan from Staedtler Mars GmbH was the Chief Guest of the show. Alpha International took the opportunity to present some new products for the upcoming season. Management of the company interacted with their Distributors and Dealers of the region to promote the new products and promotional schemes. 

    Mr. Vikash Jain & Mr. Steven Tan gave the detailed presentation of the products and schemes. The Promotional schemes were an instant hit. 

    The schemes offered either bonus sales margins or additional incentives that were  highly appreciated by their dealers and distributors. This kind of event is organized on rotation basis in different cities. In this event more than 120 people were presented there.


    List of Distributors who were felicitated at the event for their outstanding performance in 2018-19

    • Satyam Sales Corporation, Delhi
    • Krishna Stationery House, Faridabad
    • Shree Parasnath Enterprises, Noida
    • Madhur Enterprises, Dehradoon
    • Malik Enterprises, New Delhi
    • Krishna Stationers, Delhi 
    Fri, 08/11/2019
  • 385

    People of Delhi, Bengaluru & Mumbai, Donate Unused Stationery & Empower Students! Amongst the many things that parents actively look for at this time are efficient ways to recycle old school notebooks and stationery items.

    In the March and April, there is a lot of hustle bustle in schools as it is that time of the year when kids get ready to move to the next grade. Amongst the many things that parents actively look for at this time are efficient ways to recycle old school notebooks and stationery items.
    We have put together this article, in an attempt to consolidate places where these items can be donated. Please note that this is not an exhaustive list, and we would love to update it with the suggestions and input you provide.




    1. Shishu Mandir

    Founded in 1983 by Hella Mundhra, Shishu Mandir is a children’s home that runs on charity. It works towards the betterment of the children from impoverished backgrounds by providing a caring and supportive environment as well as giving them free education and vocational training to aid employment.

    Shishu Mandir also offers a pick-up service if intimated 2–3 days in advance.

    2. Youth for Seva

    This is a non-profit organisation, which collects notebooks that have unused pages, from across the city and state. The unused pages will then be rebound and the new notebooks will be given to other students who need them. The initiative is driven by volunteers who collect the notebooks from apartments, schools, and offices in different parts of the city.

    Besides Bengaluru, this organisation is also looking to collect books from Shivamogga, Hassan, Mysuru, Sirsi, Davangere, and Tumakuru.

    3. Goonj

    Established by Anshu Gupta in 1999 this organisation has several pick up spots across the city where one can drop off books and stationery. If you live in a condominium, you could also get your children to start a collection drive to ensure that you have a sizeable number of things to drop off.

    Goonj is also present in several other cities. Do check their website for more details.

    4. Akshara Foundation

    Based in Bengaluru, this organisation was founded in 2000. Over the years, more than 85,000 children have benefitted from the programmes conducted by Akshara Foundation. You can drop off the items at their office.




    This is an online platform, which works towards making education available to everyone, across geographical and social boundaries.

    They make this possible by providing free books to those who have the desire to read, but lack the resources to buy the books.

    You will need to fill out the online form and a pick up will be scheduled at a convenient time.


    This portal acts like a free classified website which aims to help needy students, who cannot afford to buy books. If you have books that you wish to donate academic books then you could look at the various drop-off locations they have mentioned.        

    This service is available for residents of Delhi/NCR and Chennai.

    3. Uday foundation

    This organisation based in Delhi is completely dependent on donations. They work closely with underprivileged children, children in hospitals, government schools, various other grass-root organisations and charities. They accept new or used books. They do not have a pick-up facility but their centre is open all 7 days of the week.

    4. Pahel

    Pahel comprises of professionals from different walks of life who believe in creating sustainable livelihoods throughout our rural areas.

    This NGO works in areas of education, health and hygiene, and also organises regular camps in neighbourhood slums to give them clothes and other supplies. They also arrange for pick-ups of donations.

    5. Share at Doorstep (SADS)

    Anushka Jain is the founder of this organisation based in Noida. Those who wish to donate items to this organisation are required to visit the SADS website and select their location, after which they will be presented with information on the requirements of the non-profits that are SADS’ partners. Once the users find a match, they can schedule a pickup.



    1. Ratna Nidhi Charitable Trust

    This trust has been organising free educational book exhibitions for the last 12 years. Over 2,000 schools have benefitted from such initiatives and more than 1,75,000 books have been distributed. Books donated by volunteers and general citizens are exhibited here.To donate educational books, the trust can be contacted and a pick-up can be arranged.

    2. Wishing Well

    This organisation, sorts books according to language and suitability and donates them accordingly. To donate, one has to mail the description of books to, after which a pick-up can be scheduled.

    3. Karmayog Foundation

    This organisation accepts books all year round. While they are based in Mumbai they have operations in various parts of the country. They also have various collection points across the city.

    4. Green Yatra

    If you live in a condominium, then all you need to do is set up a box where people can donate books and stationery for Green Yatra. This organisation also collects all your old magazines and newspapers.

    5. Fandry Foundation

    Established in 2014, this organisation collects books, notebooks, and stationery and reaches it to tribal people. This is the fourth consecutive year that this organisation is organising a collection drive. They are operational in Mumbai, Ratnagiri, and Kolhapur.

    Tue, 05/11/2019

Special Feature

  • 381

    Pelikan Hub is an international pen collectors’ event, organised on the third Friday of every September at 6.30 pm local time in 199 cities across 48 countries.

    A pen is not just something we grab to write. Not at least for those who collect them! Beautiful looking, smoothest writing, antique and sometimes even pricier than jewellery. Surendra Karamchandani of Venus Traders took lead in inviting city’s 25 passionate pen collectors at Darshan Restaurant on 20th Sept. for a program titled as ‘Pelikan Hub’ to showcase and discuss their fabulous collection of pens.

    ‘Pelikan Hub’ is an international pen collector’s event which is organized on the 3rd Friday of every September, at 6:30pm local time in 199 cities spread across 48 countries in the world. In India it took place in about 10 cities. This was the second consecutive year of this initiative in Pune.

    Some well-known and passionate Pen collectors from the city showcased their outstanding collection of pens to fellow pen lovers. Some of them include Surendra Karamchandani, Arun Jugdar, Dipesh Mehta and Vijay Nimbre with many others. Makrand Kale, from the family of Pune’s one of the oldest pen manufacturing company- ‘Kale Pens’ was felicitated on the occasion for their unique contribution to the world of writing instruments.

    Kale Pens were very much famous among the scholars and school going children specially since 60s to 80s. They were best known for the quality of pens, nibs and ink and for their policy to provide 2 to 7 year’s guarantees on pen’s manufacturing.  The young generation of Kales- Manas and Mandar Kale were also present on the occasion.

    Dipesh Mehta said that as a pen collector, he finds it important to check the distinctive feature of the nib, ink filling system, ink flow and material of the pen before adding any new pen to his collection. ‘‘I have a ‘Pilot Justus 95’ pen which can be used two-ways- as a regular fountain pen as well as a pen with flexible nib. I also have a ‘Montblanc Meisterstück’ fountain pen, which has amazing nib quality. This pen can cost for around Rs. 65 thousand today. The world-famous manufacturing companies are mainly German, Italian, American or Japanese. There are some good pen manufacturers in India too, but many of them have closed down now.’’

    Sharing his experience, Vijay Nimbare said, ‘‘In the school days, I was known for my good handwriting. Later I started using ballpens and observed that my handwriting has become miserably poor! This made me think about using fountain pens again and later I became a pen collector.’’

    Nimbare said, ‘‘You’ll find the fountain pen in the range of Rs. 25 to a collector’s item of Rs.20 lack. An ink bottle also may vary in price from Rs. 25 for a 60 ml bottle to Rs.1200 per 60 ml.  I particularly like the simple ‘Bril’ fountain pens in my collection as well as the pricy ‘Omas’ and ‘Onoto’ pens. I regularly use pens from my collection and maintain them by cleaning and polishing.’’

    Makrand Kale told about the journey of Kale Pens. He said, ‘‘My father Murlidhar Gopal Kale started this brand in 1970s. That time, the fountain pens were widely used by students and academics. My father brought the blue-black shade of ink also, which was new at that time. The ink was prepared at our home in a steel utensil using color crystals and acid. Ballpens got popular in the early 80s as they were cheap and convenient. We did not want to compromise on the quality of our ink-pens and so it could not be sold in lesser cost like ballpens. As ballpens grew, people started using the fountain pens only for special purposes like doing signature and the market sizably shrunk.’’

    Kale also mentioned that many pen collectors and people who used Kale pens in their school days, keep asking him about when they will start the production again. ‘‘We are thinking about starting manufacturing again, like a limited edition of Kale Pens. I hope we will come out with something concrete in this regard by the next year.’’ , Said Kale.


    Thu, 07/11/2019
  • 386

    From office supplies to personal journals, a look at five startups that are pure pockets of stationery heaven that can help you unleash your creativity and boost productivity , feeding your love for pens, paper, and journals

    For those who love stationery, there is no such thing as enough paper and pen products. At the workplace, stationery can help you stay organised and boost productivity. Journals also help you pen down your thoughts or keep track of habits and your schedules.

    Crafting products let you unleash your creativity and art journals are great stress busters and even recommended by therapists for anxious minds. But, let’s face it: you don’t really need a reason to buy stationery, do you?

    Well, for all the stationery addicts out there, YourStory has curated a list of startups that are redefining the stationery experience with their products and customer experience. 


    Launched as a pilot project in Noida in 2017, Stationarray came about when founders Humrahi Jain and Smita Singh noticed that the stationery, books, and gifts sector was highly unorganised. Their startup aims to change that by using trucks for promotion, display, and sale.

    With a planned itinerary, the Stationarray trucks are stationed near schools once a week and in housing societies once every 10-15 days.  

    “The fact that these trucks are there temporarily ensures that our customers hurry up so as to not lose the opportunity of buying products,” Humrahi told YourStory in a previous interview.

    Prior to this, Humrahi had worked at several companies including the India Today Group, Radio Mirchi, and the Times Group in the marketing and product divisions. And his co-founder Smita Singh is a practising lawyer and a social worker who brings expertise in both marketing and legal to her work.


    Launched in October 2013, myPAPERCLIP uses eco-friendly, handcrafted paper to make journals, notepads, diaries, memo books, custom notebooks, among other things.
    Founder Ajay Batra was a chartered account with over 20 years of experience and started this venture out of his love for buying notepads and memo books. During his trips abroad, he found that while beautiful, stationery products tend to be on the expensive side. So, he used his family-owned printing unit for the digital processing and then set up a manufacturing unit in the Okhla industrial area in South Delhi before the launch.
    Initially bootstrapped, the stationery startup sold around 100,000 units that is worth Rs 2 crore in less than a year. myPAPERCLIP products are sold at a number of stores, including Sapna Book House, Om Book Shop, William Penn, Crossword, and StarMark.



    Founded by Sharad Jaiprakash, the startup is a platform to source every stationery need for workplaces: office supplies and paper products, gifts, awards, T-shirts, housekeeping, laptops, ACs, even furniture. 

    Although the business was registered in October 2015, Nuoaura began operations in January 2016 and provides supplies for Tata Group, Tesco, Amazon India, Essar Group, Ujjivan Bank, and Kamineni Hospitals.

    A BBA graduate, Sharad is an IIM-C alumnus who has worked at GE in supply chain and Wipro for about a decade. The startup received its initial investment of Rs 30 lakh from Arkarise Business Solutions.

    Creating a seamless process online, the startup’s clients can register online for the service and they will get a relationship manager who will look after services across verticals for their daily needs.

    Founded by Sharad Jaiprakash, the startup is a platform to source every stationery need for workplaces: office supplies and paper products, gifts, awards, T-shirts, housekeeping, laptops, ACs, even furniture. 

    Although the business was registered in October 2015, Nuoaura began operations in January 2016 and provides supplies for Tata Group, Tesco, Amazon India, Essar Group, Ujjivan Bank, and Kamineni Hospitals.

    A BBA graduate, Sharad is an IIM-C alumnus who has worked at GE in supply chain and Wipro for about a decade. The startup received its initial investment of Rs 30 lakh from Arkarise Business Solutions.

    Creating a seamless process online, the startup’s clients can register online for the service and they will get a relationship manager who will look after services across verticals for their daily needs.


    Aahaa Stores
    Founded in 2013 by Asokan Sattanathan, Rajaraman Sundaresan and Harish Kannan, Chennai-based Aahaa Stores is a business-to-business (B2B) platform for office supplies. In the corporate world, this kind of office supplies are tagged ‘indirect spends’ and the company claims of saving 20 to 30 percent for offices in this category.
    The startup helps manage the supply chain, bring collective bargaining benefits, and streamline vendor network for businesses. Before this, Asokan Sattanathan held leadership positions in supply chain and marketing across telecom, automotive, and engineering sectors. He has also been part of the boards of Airtel, Tata Group, and Eicher Group as well.
    Last year, Aahaa Stores received $2 million in equity funding from Calega, an investment group based in UAE. In 2016, it raised about $1 million, as part of its pre-Series A funding round from a group of investors led by YourNest Angel Fund.


    Chambers of Ink

    When Sukriti Jiwarajka launched Chambers of Ink in September 2016, she had just one idea: introduce journals of superior quality to India, much like the one her friend gifted her when she returned from a trip to Ireland. Identifying herself as a stationery addict, Sukriti had studied economics and finance from Singapore Management University.

    She approached the company Paperblanks and looked for an exclusive marketplace for fine quality stationery brands in the country. Since then, she has tied up with Paperblanks and others like Paper-Oh and Hartley and Marks.




    Wed, 06/11/2019

Industry People

  • 363

    Mr. P. C. Baid,  was based in Mumbai before he established Alpha International in 1989 in Hyderabad. Mr. Baid had an impressive experience of 10+years in      the realms of Importing and Marketing Writing and Technical Drawing Instruments from Germany, Japan, and other countries. Through his efforts and networking, Staedtler appointed Alpha International as the Sole Distributor for their products for the most part of India. Under the leadership of Mr. P. C. Baid   and the stewardship of his son Mr. Vikash Jain, Alpha International is now one of the top names in the list of suppliers in the country. The company understands and has consistently adapted itself to the volatile demands and business environment of the country, thus keeping the reputation and leadership status of Staedtler products 
    in the country.

    PSS: What has been your journey like with Staedtler in the country up to now?

    Mr. Vikash Jain: We - Alpha International was established in 1989. Initially we started as the distributor for Staedtler for most of part of the country, but were importing through a designated importer M/s. Continental Exporters, Bangalore for several reasons including the import license issue at the time. In 2001, given our association with Staedtler, we were appointed as the exclusive importer and distributor for their products in India.

            Staedtler initially began with technical drawing products – those in the field of engineering, architects and related were the main users. However, now the products cover a wider audience which includes students, professionals, and lifestyle products (high quality pens- fine liners, fountain pens, a premium range even in erasers & sharpeners).      

         Staedtler is 350 years old company and have built a wide range of end to end stationery products. Staedtler’s premium products are their best sellers Color pencils, Graphite pencils, fineliners, markers – several types of writing instruments. As a distributor we are extremely happy with the association since there are minimal complaints about the quality of the products. In fact consumers share personal stories at expos and exhibitions with regard to why they treasure Staedtler products. We are looking forward to meeting with consumers at the Stationery Expo from 11th to 15th September, this year at the Pragati Maidan.

    PSS: Is it still a niche market?

    Mr. V.J.: While the range of products has moved from 30-40 SKUs to about 350-400 SKUs, reaching out to a larger number of people, the products are still high end and hence niche.

    PSS: How does the Indian Market compare with the European Market?

    Mr. V.J.: The Indian Market is still small for Staedtler when compared with European market and few other Asian countries. As the distributor for Indian market, we make a small contribution to the overall turnover for Staedtler, and yet the behemoth company continues to extend their cooperation.

          We and they are hopeful that India will soon become a major contributor to their bottom line, given the sheer size and growth in population of the country. Additionally, the focus on education and government initiatives to increase the per capita income are two factors that add to the positivity.

    PSS:  How do you plan on making writing instruments affordable for more people?

    Mr. V.J.: Today, Staedtler products are prescribed for art, architecture or interior / fashion design students and they are expected to use these prescription products to get the desired results. Staedtler does not and will never compromise on quality and hence the pricing is unlikely to come down significantly for the current range. The company may come up with a range of products that would cater to a larger audience later on, but the quality would not be compromised.

    PSS: Is there any Make in India Plan from Staedtler?

    Mr. V.J.:  We feel as Staedtler has manufacturing facilities at Thailand and Indonesia in Asia, and hence in near future may not have plans to set up such a facility in India.


    Subscribe to read more... 

    Sat, 21/09/2019
  • 315

    Diversified ITC Group announced the elevation of its MD Sanjiv Puri as the Chairman and Managing Director of the company. The announcement was made as the company revealed its Q4 result for FY19. Puri has been elevated after industry leader and former Chairman YC Deveshwar passed away on May 11 after a brief illness.

    Diversified ITC Group announced the elevation of its MD Sanjiv Puri as the Chairman and Managing Director of the company. The announcement was made as the company revealed its Q4 result for FY19. Puri has been elevated after industry leader and former Chairman YC Deveshwar passed away on May 11 after a brief illness. YC Deveshwar (72) had stepped down from executive role in 2017 but remained as a chairman in non-executive capacity. “The Board of Directors of the company at the meeting held today appointed Sanjiv Puri, Managing Director, also as the Chairman of the Company with effect from May 13, 2019. Consequently, Puri’s new designation is Chairman and Managing Director of the company,” ITC said in a regulatory filing.

    In 2017, ITC had split the role of the Executive Chairman between Chairman and Chief Executive Officer as part of succession planning in the company. Deveshwar had played the role of mentor to the executive management led by Sanjiv Puri. The latter is an alumnus of the Indian Institute of Technology, Kanpur, and Wharton School of Business. He has been associated with ITC for a long time now. He joined ITC in 1986.

    He was appointed as a Director on the Board of ITC with effect from December 6, 2015 and Chief Executive Officer from February 5, 2017 taking independent charge of the executive leadership of the Company. He is also the Chairman of the Corporate Management Committee. On My 16, 2018, Puri was appointed as the Managing Director of the company. 
    Prior to his appointment as a Director on the Board of ITC, Puri was President, FMCG Businesses - Cigarettes, Foods, Personal Care, Education & Stationery Products, Matches and Agarbattis, since December 2014.


    Mon, 03/06/2019

New Products & Trends

  • 384

    People see packaging as just an additional cost and try to buy the cheapest option. But, that cheap option comes at a cost. A lot of food delivery boxes in the market are not food grade and are not meant for direct contact with food. But, customers are unaware of this and thus do not raise a concern.

    Research has shown that single use plastics, especially the containers we get take-outs in, contain chemical compounds like bisphenol A, commonly known as BPA. This compound tends to migrate to food substances that are kept in plastic containers and result in endocrine disorders. Infertility, thyroid, obesity, etc. are all examples of endocrine disorders. Furthermore, the UN came up with a report on the environmental impact of single use plastic around the world. They found that only nine per cent of the nine billion tons of plastic produced in the world has been recycled with most of it ending up landfills, dumps and adversely polluting the environment.

    “People see packaging as just an additional cost and try to buy the cheapest option. But, that cheap option comes at a cost. A lot of food delivery boxes in the market are not food grade and are not meant for direct contact with food. But, customers are unaware of this and thus do not raise a concern,” explains Nikhil Parekh, the founder of Schmancy, a start-up that provides packaging solutions to businesses so that they can deliver their products in a sustainable manner. All their packaging is made of sourced or recycled paper.

    “With the rise of food delivery and e-commerce, a lot of small, home businesses are being launched that require designer but good quality packaging in smaller quantities. We cater to this demand,” informs Nikhil.

    How it was founded and products

    Schmancy was officially founded in 2016. But the idea took birth in 2013 when Nikhil wanted to come up with sustainable packaging solution for his friends where they wouldn’t have to buy in bulk.

    “My friends were also looking for custom packaging that they did not have to buy in large quantities. Normally, the minimum order was 5,000 boxes and required an investment of almost Rs. 50,000,” he explains. He then catered to the packaging demands of his friends in small quantities and these friends spread the word to others in the market with similar needs.

    Schmancy has an online store for people who want to buy designer packaging. “When Schmancy first went online for sales on Facebook in 2013, we got over 200 orders in a day!” exclaims Nikhil. This is when he realised that this idea would take and constantly worked on more products before officially launching in 2016.

    A regular client of Schmancy is Poonam Maria who started Zoey’s Bakehouse about seven years ago. As the bakery started doing good business, she also started making exquisite tall cakes for different occasions. Her only dilemma at the time was that she was finding it extremely difficult to deliver her cakes that weighed anywhere between 3kgs to 14kgs.

    One day, she was browsing through Facebook when she came across Schmancy’s boxes. “These boxes are so strong. There was nothing like this when I started using them before. Although, there are boxes available for big cakes now, Schmancy’s quality is unparalleled which is why we continue to buy from them,” says the 38-year-old...

    For more subscribe to PSS Monthly Editions... 


    Wed, 06/11/2019
  • 380

    Three years ago, in another avatar, I had co-led an initiative that gave me the first taste of Mumbai as a city-with-a-heart. The Railway Station Beautification project, Hamara Station Hamari Shaan, also celebrating Daan Utsav saw close to 25,000 people throng across various railway stations wanting to do their bit for the city. This is when I realised, there is an extended hand and there is a heart that is deeply connected to the giving hand. All that is needed is the right cause.

    Last year, as the Founder and CEO of Project Mumbai, when I first began talking about it, I realised that everyone seemed to be aware of the perils of plastic, but no one knew what to do next. The Mumbai Plastic Recyclothon was our simple and yet catchy initiative to inspire people. At Project Mumbai, we wanted people to do something for Mumbai. To participate and own the city which they felt so strongly for. When we announced the Recyclothon, making it an attractive offering, they responded, and how. Our propositions were simple — give away whatever plastic you can. We will pick it up from you and recycle it. Early this year, from the recycled plastic, we managed to make benches. We are now working on the feasibility of increasing the production of such benches, which can be installed in BMC gardens.

    So, while the 2018 Mumbai Plastic Recyclothon was a testing ground, this year, the 2019 Mumbai Plastic Recyclothon - Ek Baar Phir, has been a game-changer in terms of joy of giving. Celebrated to coincide with DaanUtsav, this time, we have made the Plastic Recyclothon bigger, better, more interesting, and meaningful. This year, we expanded our footprint beyond Mumbai, to Navi Mumbai and India’s biggest district - Thane. The response has been nothing less than overwhelming. We promised a free pick-up of the plastic items, any kind of plastic – bags, packets, pouches, mugs, broken buckets, bottles, sachets – from doorsteps. The only pre-condition being, they should register on our website with a detailed address, point of contact and choice of date. We kept the collection date from Oct. 2 to Oct. 8, as India celebrates Daan Utsav.

    As registrations opened up, our office resembled a call centre with calls pouring in, registrations building up by the minute. From an 85-year-old from Peddar road bungalow in South Mumbai to a 40-year-old housewife in Kharghar in the distant suburbs. From a social activist in Bandra to a car dealer in Mira road, they all joined in. From individuals to housing societies; schools, colleges, and corporates, they all were in the rush to volunteer to donate plastic. And to spread the word.

    At last count, we now have close to 1,25,625 Mumbaikars planning to donate plastic through the Mumbai Plastic recyclothon-Ek Baar Phir. The number is only growing. Then began the logistics planning. Newspapers loved the idea and they began writing. Recyclers felt excited by the proposition. They also helped us with transport and drop off points, and interesting ideas in recycling.

    We also came up with two more offerings. Daan Mein Jaan was our way of urging people to come up with ways that plastic can be recycled into amenities for the city. Make manhole covers for Mumbai, suggested someone on our website. Plastic Daanav (little monsters) was our action call for schools and colleges. We also promised to see installations and reward the school with pencils recycled from plastic. For, larger housing societies, I thought why not use the plastic they have donated to convert it into big garbage bins.

    The timing was opportune too. Our job had been made easier by the Prime Minister, who had, in his Independence Day address, urged people to donate plastic and recycle it. We were two steps ahead. Not only had we started this initiative last year, but were scaling it up this time. To every individual plastic donor, we gifted them a cloth bag. Carry the cloth bag the next time you step out, we told them. Keep it tucked into your bike or car or in your purse, so you don’t feel tempted to pick a plastic bag from your vendor.

    Adding A Bit Of Colour        While offerings came pouring in, we were also concerned with the aesthetics. Support came in from students and faculty of the JJ School of Arts. They are going to help us provide designs to the amenities. Also, in case we get some plastic that is worth recycling, we plan to create Live Plastic art installations in public places, with messages conveying reduce and refuse. Or recycle. 

    Our web board is full of messages of support as well. People have begun offering support in all forms. A 14-year-old from Oberoi International School has said he wants to volunteer for anything that we do.

    Meanwhile, a retired IT professional from one of India’s best-known corporate firms says he has the time and inclination to volunteer. These are among at least a hundred others, including housewives, professionals and doctors, wanting to do something for their city. And there are scores of others wanting to do away with plastic.

    Inspired by this, I have decided to not let this movement be limited to Mumbai, Navi-Mumbai or Thane. Or not be limited to DaanUtsav either. The Plastic Recyclothon, by Project Mumbai was Ek Baar Phir, this year. It will surely be a Baar Baar Phir, from November. And do not be surprised if you see it taking place in a neighbourhood near you. In your city.


    What started as an idea, has now turned into a people’s movement. There certainly is Joy in Giving. 


    Thank you Mumbai.

    Writer: Shishir Joshi, 
    Founder and CEO of Project Mumbai


    Tue, 05/11/2019

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