Paper & Stationery

Forget Everything You Know About Pens; Sets a Revolution,Now!

admin — Sat, 19 May 2012 09:49:50 +0000

NOV-2011 – An innovative new writing system is set to revolutionize the look and feel of putting pen to paper by creating a one-of-a kind pen that is as beautiful to use as it is to look at. The innovation consists of a cutting-edge refill tip and an engraved metallic hood that together, constitute the newest technology in pens.

By combining consumers’ favourite features of each of the four current writing modes; the classic beauty of the fountain pen, the smoothness and precision of the roller ball, the ease and longevity of the ball point pen and the smudge-free, fluid experience of the porous point, researchers have developed the cutting edge 5th Technology and created an innovative arsenal of pens dubbed the Parker Ingenuity Collection; the benefits of which include:

• A smart glide tip that immediately adjusts to your personal writing style

• Ink designed to produce a vivid, clear script and prevent hand-smudging

• A simple, clean refill process with a tip designed to maximize cap-off time and eliminate ink leaks induced by pressure, impact and temperature

The new writing system from Parker Pens is a technological breakthrough and a must-have example of contemporary accessories.

The Parker Ingenuity Collection has two categories, Classic and Daring, both available in two sizes and in six different finishes for a total of twelve options to suit any personal style.

The daring collection draws from the latest trendsin the watch, jewellery and cosmetic industries while the classic collection continues the tradition of timeless elegance.

Jean-Charles HITA, Global President of the Parker brand says, “Parker Pens has been changing people’s lives through its innovations in the fine writing category for more than 120 years.

Now we are doing it again. Combining style with technology, Parker offers a solution for those who have not yet entered the world of fine writing pens, but once tried; they will definitely become fans forever!”

From the innovative 5th Technology exclusive to the elegant Parker Ingenuity Collection emerges a form of pen that combines modern thinking with fine design. The emerging generation won’t have to choose between fashion and functionality – now they can have both.

The Parker Ingenuity Collections range from $160 -$190 are available at fine pen shops and specialty retailers in US.

Source: www.prnewswire.com

SKREKA EXPO The Way to the RUSSIA’S Stationery INDUSTRY

admin — Sat, 19 May 2012 05:35:03 +0000

NOV-2011 – The totals of XV International Specialized Exhibition of Office and Stationery Equipment «SKREPKA EXPO», which was on September 13-15 on the territory of Crocus Expo.

The exhibition was more then just active for an Autumn show. About 7000 specialists visited the exhibition from Russia and different countries and most of them took their decision about, and visit the exhibition with an aim to get acquainted with novelties and to choose suppliers of stationery goods. A new wave of visitors is connected with an active growth of corporate customers, whowere attracted by the possibility of choosing suppliers of goods for their offices.

Besides, in one exhibition hall with “Skrepka Expo” were the biggest specialized shows of souvenirs production and household goods, these exhibitions attracted even more specialists from purchasing department and professionals other industries.

On the territory of 5 100 sq. m with participation of 100 companies were represented the newest stationery production, school assortment, goods for office, souvenir production and also consumable materials for office equipment.

This year many exponents enlarged their booths, it says about the stabilization of this market and says about willingness of exponents to increase exhibition activity.

About 25% of exponents took part in “Skrepka Expo” for the first time and most of them took this decision to find new way of selling their production or by their impressions of the last expositions. About 49% of exponents were Russian manufacturers.

The executive director of APKOR noted in her speech, that the “motto “support native manufacturer” has become a mission in Russia of the last several years.The aim of “Skrepka Expo” is to support native manufacturers, to increase the level of competitiveness, to involve the companies of the middle and small business”.

To set up this task the organizers created the program of supporting of Russian manufacturers, there was made a special exposition of the native, stationery and office goods “Buy Russian goods” in a business zone of the hall, where everybody could have a look at the goods of Russian manufacturers.

Every booth was a special, every booth attracted visitors attention. Especially, directorate noted the booths of “I.T.I” for elegance, the company “ArtBazaar” for positive mood, the company “Alt” for being laconic, the company “Unit – Club” for the style, the company “BlankIzdat” for inventiveness – so, the exponents still surprise everyone with their ingenuity during the preparation for the exhibition.

The special accent of the exhibition was a specialized forum “The market of stationery and office goods: features and perspective of development”. For three days of the exhibition the forum visited about 300 listeners from all the towns of Russia.

At the time of round tables were discussed the topics of market: features of production and pricing on the market of soft and hard plastic, dumping in the segment of format paper, the condition in the white paper products, licensing in the stationery market, the possibilities of development in business because of the adjacent market, the first results of channels and the topical matter like the need of the market in professional association.

At the same time there were a lot of works in a business zone, in the zone of master-classes “Nevskaya Palitra”, in the conference hall of the booth APRM, in the negotiating rooms and on the booths of exponents.

A very busy business program of the exhibition let to create a business atmosphere for exponents and visitors of the show, an affective area to look for mechanisms and decisions which are directed for development in a stationery and office market.

Besides, the exhibition brought not only working moments but holiday moments also. On the first day the representatives of exponents-companies, speakers and moderators of the forum were invited to the Gagsta Party M-Party, which was organized by association APKOR with the companies “Image” and “DPS”.

On the territory of Crocus Expo in the nice restaurant “”Shore House” gathered the most famous heads of stationery clans to have a rest, to communicate and to play an intellectual game “Mafia”. Also, the entire guest got diaries for memory, from the partners of the event «AVANZO DAZIARO».

The organizers in partnership with Association of Manufacturers and Resellers of Office and Stationery Products in Russia (APKOR) thank the company «ProfiOffice GmbH» for help in organization of the exhibition and also the portal Segment.ru for an active information support.

We are looking forward to see you on the XVI International Specialized Exhibition of Office and Stationery Equipment SKREPKA EXPO on September 13 – 16, 2012 at Crocus Expo.

Source: PSS exclusive

Completion of Camlin Share Acquisition and Camlin’s New Management

admin — Fri, 18 May 2012 08:22:18 +0000

NOV-2011 – On 19th October, 2011 Camlin Limited has reconstituted its Board by appointing Directors from its Japanese Joint Venture Partners, KOKUYO S&T Co. Ltd.

It may be recalled; on 30th May 2011 Camlin and KOKUYO S&T Co. Ltd. (consolidated subsidiary of Kokuyo Ltd) had announced a Joint Venture Agreement and had commenced the procedure for acquisition of Camlin shares. KOKUYO S&T Co. Ltd. now holds 50.74% of the paid-up equity share capital of the joint venture company.

The Board of Directors of Camlin Limited, at a meeting on October 19th, 2011 adopted a resolution on the new management and company name, along with the new corporate logo. The company will now be re-christened as ‘KOKUYO CAMLIN Ltd.’.

The new Board consists of members from both Joint Venture partners (Kokuyo S&T and Dandekar Family Promoters) and new Independent Directors.

The company has also announced a new and progressive management structure, whose objective is to maintain on one hand the core strengths of Camlin operations, at the same time, develop a more cohesive value chain that puts the customer first as core philosophy.

In the last few months both joint venture partners have worked together to form a strategy plan for KOKUYO CAMLIN Ltd. for next five years.

The goal is to reach one thousand crores top line with healthy operating margins, thus ensuring a strong leadership possibility in the Indian stationery market.

The JV Company is looking at some exciting time ahead!

The strategy to achieve a high growth rests on these factors:

• Strengthen the core Camlin product-portfolio and go for an aggressive expansion in reach and coverage, throughout length and breadth of India.

• Enter into new categories including paper products, such as Notebooks and other high value added products, by bringing respective strengths from both the companies. It may be worthwhile mentioning that KOKUYO is a leader in paper products, files & folders in Japan, and it is known for the technology and design of these products.

• The new entity will jointly explore selling Camlin’s existing and new products through KOKUYO channels especially in Asia.

The New Management are as follows:

Chairman & Managing Director – Mr. Dilip Dandekar

Vice Chairman – Mr. Takuya Morikawa

Joint Managing Director – Mr. Shriram Dandekar

Executive Director – Mr. Nabichika Doi

Executive Director – Mr. Hirofumi Iwatsu

Executive Director – Mr. Takeo Iguchi

Independent Director – Mr. R C Bhargava

Independent Director – Mr. Hisamaru Garugu

Independent Director – Mr. Hiroaki Takayama

Independent Director – Mr. R Sriram

Independent Director – Mr. Shishir Desai

Independent Director – Mr. Dhananjay Mungale

Management Advisor – Mr. Motohiro Hojo

Source: PSS exclusive

Trident Paper – Creating New Benchmarks

admin — Wed, 16 May 2012 13:32:28 +0000

NOV-2011 – For a change, leaders world over are getting serious about environment and global climate change. Nowadays the world is moving towards greater eco friendly ways and is undergoing a turnaround in its outlook towards the environment. So, using an eco-friendly product today makes even more sense.

In this context, Trident Paper brings to you a range of copier that is environment friendly-Spectra, My Choice and Trident Natural.

Trident Paper is one of the distinguished manufacturers and suppliers of high quality writing & printing paper, with an annual capacity of 1,75,000 MT. The company has an array of established products for multi-colour high end printing & publishing, business stationary, diary printing, textbook printing, high speed photocopying, print outs, project reports, presentations, multi purpose office use etc.

Trident Paper is an ISO 14001:2004, ISO 9001:2008 & OHSAS 18001:2007 recognized company. By manufacturing Paper primarily from Wheat- Straw, Trident Paper saves trees with every paper they make.

Further, modern ECF technology (Elemental Chlorine Free) is used to strengthen the offerings. It is one of the first mill in the world to use ECF Bleaching & Delignification on wheat straw. The zeal of continuous improvement & excellence to satisfy customer’s needs is committed with production of new varieties (Diamond Line SS Maplitho, Cartridge Paper, Natural shade paper) and 92% ISO brightness paper introduction.

The company’s in-house world class QC & R&D lab with latest equipment to test experiment the quality of paper ensures delivering excellence to the customers.

Source: PSS exclusive

Mobile scratch cards boost ITC paperboard biz

admin — Wed, 16 May 2012 10:38:41 +0000

NOV-2011 – ITC Paperboards and Specialty Papers Division (PSPD), part of the ITC

Group, is hopeful added paper increasing largely due to the growth in the telecom sector. “Our focus is on value-added products.

The manufacturing facilities will be ramped in the proposed expansion plans, where new units will come near our existing facilities at Bhadrachalam,” said Sanjay K Singh, divisional chief executive, ITC PSPD.

The growth in the telecom sector and the FMCG segments is auguring well for the company. ITC is now the market leader in supplying the coated paper on which the pre-paid and other smart cards are printed.

There is also demand from the retail segment where several players are launching more offers based on scratch cards,” he said.

The paperboards, paper and packaging segment of ITC contributed Rs 3,667 crore to the group, growing at 13 per ent.

The demand for paper products is resurging in Western Europe and North America while Asian and Latin American economies are the major growth areas. The value-added paperboard segment is growing around 15 per cent, compared to eight per cent growth that the entire domestic paperboard industry has witnessed last year, he said.

The domestic paper industry is estimated at 10.3 million tonne per annum and out of this the paperboard demand is estimated around 2.3 million tonne.

ITC has 26 per cent market share in this segment; Singh said adding that the share in the valueadded paperboard segment is even higher. On the plans to set up a paper mill together with waste management company Ramky Enviro Engineers, part of Rs 6,000 crore Ramky Group, he said it might take two years.

The plant would be using the waste paper collected through the wealth out of waste (WOW) project, which collects the waste paper for recycling.

Source: www.mydigitalfc.com

Online Stationery Portal Stationery4u.in Launched By Xynsys

admin — Wed, 16 May 2012 10:12:32 +0000

NOV-2011 – In a grand opening ceremony held at park hotel Delhi, An Online stationery portal Stationery4u.in Launched by Xynsys. The portal aims to achieve 20 % online share in stationery supplies in 2 years. In a grand opening ceremony held at park hotel Delhi, An Online stationery portal Stationery4u.in Launched by Xynsys. The portal aims to achieve 20 % online share in stationery supplies in 2 years

“Idea of the portal is to reduce the cost of purchase for the corporates and make a saving of at least 15% in annual office supplies budget. Portal is now at Beta version and will be soon open for corporate” Says Dimple lodhia, Marketing Manager at Stationery4u

“The idea of this site is to offer stationery / office Materials and access to information about materials to Students and Companies across India.” says Ronit Arora, Head of Development at Xynsys Corporation India.

It’s like a store within a store. With a wide range of products to choose from, At Stationery4u. in Office Materials are carefully organized in categories and subcategories so that it’s easy to find the Product you need. http://www. Stationery4u.in specialize in the needs of small, medium and large sized business and corporate, government and Public Sector offices, providing a single source service for office products including Stationery, office, Paper, Computer and Toner supplies, Printing Services.

Portal is backed by FDI with aggressive marketing plans for future. Portal has an option for cash on delivery, credit card and credit.

About Stationery4u.in

Stationery4u.in is a supplier of office products & services in 5 states of India and growing with a goal to reach throughout India. As a firm Stationery4u.in believe in doing all our projects with greater involvement and a deeper level of commitment. Thus Stationery4u.in give highly personalized service to all our clients and strive for their complete satisfaction. This is achieved by clear and constant one-on-one communication by both the Partners. Stationery4u.in is looking to build and nurture long term relationships. Our sales are processed through multiple channels consisting of Internet sites, through telephones, direct marketing catalogue.

Source: www.addpr.com

17th Delhi Book Fair and Stationery Fair concluded successfully at Pragati Maidan

admin — Tue, 15 May 2012 08:09:50 +0000

OCT-2011 – The 17th edition of DELHI BOOK FAIR was organized by India Trade Promotion Organization (ITPO) in collaboration with the Federation of Indian Publishers (FIP) from 27th August to 4th September 2011 at Pragati Maidan, New Delhi. Speaking on the occasion of inauguration of fair Union Minister of Human Resource Development and Communication & Information technology Shri Kapil Sibal urged the book publishing industry to play a bigger role of making books and the information accessible to the growing reservoir of literate masses.

In a message read out at the inauguration the Union Minister stated that Indian Publishing industry can play a major role in supplementing Governments’ ongoing efforts in spreading education in remote villages and towns especially among the minority communities.

In his welcome address Shri Neeraj Kumar Gupta, ED, ITPO expressed satisfaction on ever increasing number of exhibitors and visitors in the fair. He announced that next year a separate edition of gadgets and e- books will be organized during the Delhi Book Fair.

Other dignitaries Present on the occasion were Shri Anand Bhushan, President of Federation of Indian Publishers (FIP), diplomats, exhibitors, media persons and senior representative from ITPO and FIP. Shri Anand Bhushan, President of Federation of Indian Publishers proposed the vote of thanks.

The fair attracted over 250 participants from India and abroad. The overseas participants was from UK, China, USA and Pakistan. This year, theme of the fair was “Travel & Tourism”. Stationery Fair 2011, a concurrent ITPO event, was an added attraction for the visitors.

To make the event more meaningful, a number of seminars, book launches were scheduled to be held during the fair. These include seminars on: How to Study Intelligently, Discover the Genius in your Child, Corruption: Different Dimensions. 17th Delhi Book Fair and Stationery Fair concluded successfully at Pragati Maidan on 4th September 2011.

DELHI BOOK FAIR 2011 – A Resounding Success AWARDS PRESENTED FOR EXCELLENCE IN DISPLAY

After attracting 2.50 lacks book lovers, 17th Delhi Book Fair concluded successfully at Pragati Maidan, New Delhi. Shri Rajeev Kher, Chairman & Managing Director, India Trade Promotion Organisation (ITPO) gave away the Awards for Excellence in Display to the participants at the fair. Present on the occasion were Shri Neeraj Kumar Gupta, Executive Director, ITPO, Shri Anand Bhushan, President, Federation of Indian Publishers (FIP), Shri Shakti Malik, Secretary and Shri. V. K. Gauba, Officer on Special Duty, ITPO, participants and media persons. Awards given for Hindi language, Regional Languages and English language. In Hindi language category M/s. Vishv Vijay Pvt. Ltd, M/s. Prabhat Prakashan and M/s. Rajpal & Sons won the Gold, Silver and Bronze medal respectively.

In the English language category M/s. Frank Education Aids Pvt. Ltd, M/s. Orient Black Swans Pvt. Ltd and M/s. Saraswati House Pvt. Ltd. won the Gold, Silver and Bronze medal respectively.

In the regional language categories M/s. Sahitya Academy got Gold while National Council for Promotion of Urdu Language bagged Silver medal.

In this current edition awards were given for display for the Stationery Fair as well. M/s. Ballarpur Industries Ltd. won Gold while M/s. J.K. Paper Ltd got the won the Silver medal.

Complimenting the winners in the key note address Shri Kher said that Delhi Book Fair has achieved significant landmark in the events organized in Delhi.

While applauding the success of the fair he further said that significance of Book Publishing industry is going to rise because of our suitable positioning and cost effectiveness. From our current share of 0.6 percent in global commercial market there is huge potential for our publishing industry to grow manifold.

He further said that India occupies a special position in the global publishing industry with the number of books published every year, the number of new titles launched in panorama of languages. Moreover Indian authors are now getting worldwide recognition.

While analyzing the fair Shri Neeraj kumar Gupta, ED observed that though the fair is very popular among the book lovers it deserves a new look to attract more exhibitors and visitors.

He informed that from next edition a special sector on e-books and other such electronic devices will be added attraction. Shri Shakti Malik, Secretary, FIP proposed the vote of thanks.

Source: PSS exclusive

17th Delhi Book Fair and Stationery Fair concluded successfully at Pragati Maidan

admin — Tue, 15 May 2012 08:08:59 +0000

DELHI BOOK FAIR 2011 – A Resounding Success AWARDS PRESENTED FOR EXCELLENCE IN DISPLAY

In the English language category M/s. Frank Education Aids Pvt. Ltd, M/s. Orient Black Swans Pvt. Ltd and M/s. Saraswati House Pvt. Ltd. won the Gold, Silver and Bronze medal respectively.

In the regional language categories M/s. Sahitya Academy got Gold while National Council for Promotion of Urdu Language bagged Silver medal.

In this current edition awards were given for display for the Stationery Fair as well. M/s. Ballarpur Industries Ltd. won Gold while M/s. J.K. Paper Ltd got the won the Silver medal.

Complimenting the winners in the key note address Shri Kher said that Delhi Book Fair has achieved significant landmark in the events organized in Delhi.

While analyzing the fair Shri Neeraj kumar Gupta, ED observed that though the fair is very popular among the book lovers it deserves a new look to attract more exhibitors and visitors.

He informed that from next edition a special sector on e-books and other such electronic devices will be added attraction. Shri Shakti Malik, Secretary, FIP proposed the vote of thanks.

Source: PSS exclusive

KANIN participated in Stationery Fair 2011

admin — Tue, 15 May 2012 04:55:07 +0000

OCT-2011 – ‘KANIN (INDIA) LTD.’, participated in the Stationery Fair from 27.08.2011 to 04.09.2011 organised by India Trade Promotion Organisation, held at Pragati Maidan, New Delhi.

It its everlasting quest to develop new products and models of existing items Kanin has launched the following new products at the fair under the brand name ‘Kangaro’ and received overwhelming response:

1. C-10 Stapler

2. TS8H Gun Tacker

3. FL12M24 Heavy Duty Stapler

All three new products and attractive new models received good response from the Customers / Dealers / Distributors as well as B2B patrons.

The company had an excellent and valuable experience of one to one interaction with customers, which will help it in future to understand and develop the products as per the end user’s requirements.

On the whole the company gained great experience by directly interacting with the targeted market.

Source: PSS exclusive

ITC TVC goes for retro-touch,packed with humour for classmate

admin — Mon, 14 May 2012 13:06:30 +0000

OCT- 2011 - ‘A pen is mightier that a sword’, goesthe adage. However, over the years, penmanufacturing companies have highlighted the functions of the pen — from a smooth nib to tight gel and many more, but ignoring the ‘mightier’ role a pen can play in one’s life. The company, in its research, found that a customer looks beyond ‘functionality’ as the main reason when she goesto buy a pen. There are basically three

benefits that a customer looks at which includes water resisting writing, smooth and fast writing, and the third and the most important, reflecting the consumer’s personality. Based on these insights, ITC has launched three new television commercials that show the true side of a pen.

Conceptualised by Rediffusion-Y&R’s Bengaluru and Chennai team, the television commercials highlight three benefits of a pen through a love story that revolves around a boy and girl. The agency has adopted the retro look for all the commercials.

In order to promote its stationery range marketed under the brand name Classmate, the multi-business conglomerate, in its new campaign, has showcased the three benefits of a pen that a consumer looks for. The company has released three television commercials revolving around a love story of a boy and a girl.

In the first commercial titled Water Resistant, the TVC shows a group of girls and boys go to a zoo. While the rest of the group of boys and girl are busy looking at the animals, one particular boy and girl look at each other and fall in love Standing next to a fountain, both write their phone numbers on a piece of paper and convert them into paper boats, and send them floating. Both numbers are written using a water resistant pen by Classmate. This TVC showcases the first benefit.

The second commercial titled Xerox, showcases the second benefit of smooth and fast writing. The TVC shows the young man entering the college library. He is soon surrounded by many girls. He writes smoothly on their copies, and writes fast, making his girlfriend jealous.

The third TVC titled Shirt, highlights the last benefit. It shows a young man inside a garment store where he searches for the perfect shirt that goes with his personality. After finding one, he quickly changes the shirt and pockets his pen, which too, goes well with his personality.

Speaking to afaqs!, Karan Kumar, marketing manager, education and stationery products business, ITC, says, “Through our research we found out that the consumer today doesn’t consider a pen as just a tool to write, but looks for something more. We, therefore, launched the campaigns based on our findings and projected the three main benefits. We used the love story as the background so that we can continue to add more new stories in the future.”

Kishore Karumbaiah, former creative head of Rediffusion- Y&R, who worked on the concept, says, “The idea was conceptualised together by the team in Bengaluru, including Mukund Sharma and Raja, and the Chennai team. However, a lot of changes were made to the script impromptu at the time of shooting the films, with Pushpendera Misra of Flying Saucer providing very interesting suggestions.” The company will soon launch its fourth commercial that will be an amalgamation of all three TVCs aired so far.

Successful stint

The TVCs fail to draw accolades from the advertising fraternity which calls this an over-thetop attempt when it comes to projecting humour, and that it is not a fresh idea.

Rahul Jauhari, national creative director, Everest Brand Solutions, says, “The first time I saw the films, I didn’t get it. So, I went back and saw them again. I still didn’t get it. Why would you do something like this? The problem is not just the stylisation. It’s the absence of a communication idea. The idea is not new and fails to provide a huge reason to buy a pen.”

According to Rajeev Sharma, national brand planning director, Leo Burnett, the TVC lacks the insight into college life. He says, “Don’t have an insight into the lives of teenagers or into college life? Quick, make a spoof — in this case, the Dr Rajkumar number that surfaced on the net some time ago. Only, the original was far funnier and quirkier than the ad. The only thing that made sense was the last frame.”

For Arun Sharma, strategic planner, McCann Erickson, ITC Classmate is caught in a low-involvement product trap. Sharma explains, “The formula here seems to be that a pen is a pen, so do something frivolous to attract attention. There is a difference between frivolous and crazy. ITC Bingo ads were crazy, lovable. With this Classmate ad, I think ITC wanted to try another Bingo, but seems to have fallen short of it. This retro- Bollywood look from Vivel soaps, to Whirlpool washing machines, and TVS scooty and so on, has now become a formula, and therefore not fresh anymore. Ironically, the ITC branding is stronger than the pen brand it is advertising.”

Source: www.afaqs.com