Anchor launches a new pen brand called “DELA”
Mr. Vipul Bhargav , General Manager (Sales & Mktg.), Writing Instruments Division, Anchor Group of Companies.
Recently PSS visited Paperworld Germany, an event organized by Messe Frankfurt Exhibition Gmbh, Germany. There we had an opportunity to meet Mr. Vipul Bhargava, General Manager – Sales and Marketing of Anchor Groups - Writing Instrument division. Established in 1964, Anchor group grew at a fast pace under the proficient leadership of Shri Jadhavji Lalji Shah. The brand ANCHOR became a household name. In 2007 the company sold its electrical business to Panasonic and thereafter ventured into diversified business such as Writing Instruments , Paints, Reality and also into Electricals, the groups passion.
The writing instruments business is being headed by Mr. Mehul Shah, elder son of Shri Jadhavji Shah. The company sell’s pens under two brands mainly “Anchor” & “ITALIA” pens. Anchor Pens focuses mainly on mass product and ITALIA Pens in metal pens. The Writing instrument division is fast growing in the domestic as well as international market. The brand is in the process of launching many new products for the masses and the classes. The company also plans to very shortly launch a wide range of school and office stationery like White board markers, Permanent markers, wooden pencils, Sharpeners, Erasers etc. to name some.
When asked about any new products launched recently, Vipul ji informed us in detail about the competitive new range of Pens with attractive designs. “We have launched a new brand called “DELA”. This is basically a mass production pen with a triangle grip. What we have tried is, to give a little facelift to our mass production writing instruments to make them look attractive and offer maximum margins to the retailers than most of our competitors.”
The company is very focused on this division and is developing new products for both the domestic and international markets. The company is also setting up a new plant at Sukhesh near Vapi to increase their per day production. The plant would be fully operational by April 2019.