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Back-to-School Bus styled display and promotion for all Faber Castell Stationery Products

Faber Castell Malaysia’s newly launched Back-to-School Bus, which works in tandem with the brand’s back-to-school campaign. The eye catching “bus stand” comes stocked with the latest stationery products and promotional packs by the brand.

STATIONED in leading bookstores, supermarkets and hypermarkets across the country is Faber-Castell Malaysia’s newly launched Back-to-School Bus, which works in tandem with the brand’s back-to-school campaign. The eye catching “bus stand” comes stocked with the latest stationery products and promotional packs by the brand.

The specially-designed bus is an attestation of the brand’s commitment to be innovative in offering consumers a unique shopping experience. With this launch, we aim not only to introduce Faber-Castell’s latest product innovations, but we also hope to enliven the consumers’ mood in preparation forthe start of a new school year,” said Faber-Castell Malaysia marketing manager Ivy Leong.

Along with the campaign is the introduction of the new Slim-Flexi Case 36 and 48 Classic Colour Pencils, an absolute value-for-money product designed with inner grooves to help ensure the colour pencils are well aligned and neat during storage, and is compact, flexible and slim enough especially for school children to carry around easily. Faber-Castell Malaysia’s “Spot, Snap & Win” contest runs alongside the campaign until Jan 6, 2019.  To join, snap a creative photo with a Faber-CastellBack-to-School Bus on display, upload the picture to Facebook with the hashtag #FaberCastellBacktoSchool. 

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Saturday, November 24, 2018