Kokuyo Camlin & KidZania unveils select co-branded products

DEC-2016 – Kokuyo Camlin in its strategic partnership with KidZania, the global indoor theme park, launched two co-branded products in the writing and coloring category. Kokuyo Camlin becomes the first brand to launch a co-branded product with KidZania. In a glittering ceremony at Kidzania, Noida the two pro ducts were unveiled by Mr Takeo Iguchi, Executive Director Kokuyo Camlin & Saumitra Prasad, Chief Marketing Officer – Kokuyo Camlin. The Camlin Kidzania ‘Writing Kit’ comprises mechanical pencils, lead tubes and a notebook set – a perfect combination to suit one’s writing need. The Camlin Kidzania ‘Coloring Kit’ is a complete fantasy for the ones who love coloring. It comprises oil pastels, artic plastic crayons, brush pens and premium Colour pencils. The kits are priced at Rs 450/- and Rs 300/- are available in Camlin Art and Craft studio, KidZania and across all retail outlets in Delhi and Mumbai. There is also a KidZania discount coupon available inside tKokuyo Camlin & KidZania unveils select co-branded products (3)he kit of up to Rs 210/- valid till June 2017. Speaking at the launch, Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd., said, “We are taking our partnership with KidZania to the next level. After an extremely successful association with Camlin Art & Craft studio & Painting Studio in KidZania Mumbai & Delhi, we are ready to provide a new experience to Children – Camlin KidZania products. Now children can take the fun learning experience home. Kokuyo Camlin & KidZania will continue to work on the vision on making learning fun” The mechanical pencils of ‘Writing Kit’ are power packed with awesome features like easy click mechanism, jumbo built-in eraser, retractable metal tip, grip for comfortable writing and it comes inKokuyo Camlin & KidZania unveils select co-branded products (1) attractive designs. It also makes great gift for people who love to write and pen down their thoughts. ‘Coloring Kit’ boasts of a wide variety of colors. Camlin oil pastels can be used across many surfaces like textured/sketching/tinted papers and gives an evenexperience with richer and deeper colors. Camel Brush Pen has flexible tip that helps in make fine, medium and bold strokes. Artica plastic crayons are easy to sharpen and erase, these crayons are great tool with a Hexagonal body for an easy grip and are smudge free. Premium Colour Pencils are extraordinary products with a sharp that is a break resistant and has a higher Colour pigment. So what are you waiting for? Go grab these amazing kits and try them out!Kokuyo Camlin & KidZania unveils select co-branded products (2) About Kokuyo Camlin Ltd Kokuyo Camlin Limited www.kokuyo.co.in (formerlyknown as Camlin Limited) www.kokuyo.co.in is in the business of manufacturing and marketing of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years. The company offers a wide range of products such as Fine Art materials, scholastic colors and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks. In the year 2011, Kokuyo S&T ltd, a Japanese corporation engaged in the business of stationery, notebooks and school furniture acquired majority stake in the Company. Kokuyo S&T ltd is a 100% subsidiary of Kokuyo Co. Ltd., Japan. Kokuyo S&T’s product line includes office stationery, notebooks and office supplies.

Wednesday, February 8, 2017 - 15:30