Hong Kong International Stationery Fair returns in January as opportunities grow in the Chinese mainland

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The Hong Kong International Stationery Fair, jointly organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd, will be welcoming its 19th edition at the Hong Kong Convention and Exhibition Centre next year from 7 – 10 January. The four-day fair will attract an estimate of around 260 exhibitors from across the globe, and more than 21,000 international visitors.

Exports grow as demand from the Chinese mainland rises

Hong Kong stationery exports are regaining momentum after experiencing a setback in 2015[1]. In 2017, a 4% increase was recorded and the export volume remains steady in the first quarter of 2018. The Chinese mainland, which recorded a 16.7% increase in export value last year, remains the major market, accounting for more than half of Hong Kong’s total stationery exports in 2017.

World leading statistics company Statista also showed optimism towards the stationery market as they expect global revenue for the “Hobby and Stationery” segment to reach USD176 billion in 2018, and an annual growth rate of 9.6% between 2018 and 2022.

Distinct product zones and key pavilions for an enhanced sourcing experience

The upcoming fair will be organised into five distinct product zones, namely DIY Supplies, Gift Stationery, Kids & School, Pen & Paper and Smart Office, for an easy-to-navigate sourcing environment. Another element that adds value to the fair, is support from the industry across Asia. The fair will continue to feature pavilions from Korea and Taiwan in cooperation with renowned industry associations, the Korea Stationery Industry Cooperative (KSIC) and the Taiwan Association of Stationery Industries.

Highly praised by exhibitors

With its long history and strong connection with international buyers, many exhibitors see the fair as a must-attend event of the year. One such exhibitor is PT. Solo Murni, the second biggest stationery manufacturer in Indonesia, who will be joining the fair for the 7th consecutive year in 2019. “At the 2018 edition, we introduced a new range of high quality copy paper which received a number of solid business enquiries from American and Asian buyers. We will be here again next year to promote another new product. The fair is definitely a valuable place as a gateway to the market trends and product developments in the Asia Pacific region.” said Mr Johnson Ho, Vice President of the company.

Another returning company will be Wenzhou Kaiwen Stationery & Sports Manufacturing Co Ltd from the Chinese mainland – an exhibitor at the previous 5 editions of the fair. “HKISF is an important platform for us to tap into global markets, and as such we will keep coming back. To stay competitive in the market, we launch new products with popular designs at every edition of HKISF.” said Ms Wendy Zhang, Sales Manager of the company. “The result of our participation in the previous edition was satisfying. The visitor flow was great and our booth attracted quite a lot of visitors from Europe, the US, Japan and Southeast Asia who have serious intentions to develop long term business relationships with us. Moreover, we received orders from buyers in Thailand and Korea.”

Hindustan Pencils Pvt Ltd, the largest pencil manufacturing company in India, first joined the fair in 2017. They have plans to return to the fair in 2019 as they believe it provides a golden opportunity to expand their business into the Asia Pacific market. “The show is a great opportunity to display our capabilities within the strong Asian stationery market. Through our participation, we received several big orders from stationery brands in the surrounding Asia Pacific countries. We’ll be back next year for another successful, well-organised and trend-setting show.” said Ms Priyanka Narvekar, Marketing Manager of International Business at the company.

Synergy for more business opportunities

The Hong Kong International Stationery Fair will be held concurrently with the HKTDC’s Hong Kong Toys & Games Fair, the Hong Kong Baby Products Fair and the Hong Kong International Licensing Show at the Hong Kong Convention and Exhibition Centre. Both the Toys & Games Fair and the International Licensing Show are the largest fairs of their kind in Asia. The four fairs together will gather approximately 126,000 buyers, creating more business opportunities for participants.

For further information about the Hong Kong International Stationery Fair, please visit www.hkstationeryfair.com.

International Events
Sunday, October 28, 2018