Industry People

  • 410

    We were different. Brands found it welcoming that there was someone willing to pay that 70 percent duty and buy. Our margins were limited to 15 to 20 percent in the early days, but we were setting up a business and getting products customers wanted. Modern retail was picking up, malls had started emerging, and disposable income was rising.

    In 2002, Bengaluru got a new fancy address for a stationery store: William Penn. Nikhil Ranjan launched William Penn with the idea of bringing in a lifestyle-driven stationery store to India, one that provided the touch-and-feel element.  

    Launched as a word-class alternative to the neighbourhood stationery store, Bengaluru-based William Penn now has its own label and products, tie-ups with premium brands like Cross, Waterman, and Sheaffer, and a turnover of Rs. 100 crore. 

    “Until then, a stationery store translated into small kirana-like stores, which didn’t have specific brands and premium appeal,” Nikhil says.
     A mechanical engineer from National Engineering College, Mysore, Nikhil had by then been placed at IBM. 

    However, he soon realised that neither software engineering was his cup of tea, nor was a regular nine-to-five job. Setting up a stationery store came naturally to Nikhil whose father has a manufacturing setup for stationery in Mysuru, which was established in 1987. But Nikhil wanted to do something different from the family business.  

    Started with an investment of Rs. 30-Rs 35 lakh, William Penn now has a turnover of Rs 100 crore. It offers its own pen brand PennLine, and has tie-ups with premium brands like Cross, Waterman, and Sheaffer to name a few. 

    Building the business from ground up 

    In the early days, Nikhil says the team was clueless on how to run a business. “We just knew there was an innate need for stationery and put things together, without even thinking of how the supply chain would work. What worked for us was that we were responding to what the customer wanted.” 
    “Initially, vendors supply to you only if you can guarantee certain volumes. And we can’t justify that. This is a challenge for any business,” Nikhil says. 

    He adds that getting the ‘yes’ from the vendors wasn’t a problem; the problem was after that. 
    The brand had now set up a complete distribution network and supply chain. But back then, the team had to start from scratch. Launched with seven people, William Penn is now a team of over 300 people.  

    Every brand was happy to have an inquiry and representation in India, but the price points and import duties surprised many.  In early 2000s, setting up a supply chain was tough as export duties were extremely high - upwards of 70 percent.  

    “We were different. Brands found it welcoming that there was someone willing to pay that 70 percent duty and buy. Our margins were limited to 15 to 20 percent in the early days, but we were setting up a business and getting products customers wanted. Modern retail was picking up, malls had started emerging, and disposable income was rising,” Nikhil says.  
    The first brand that William Penn helped succeed was Pelican, a German brand.  

    “I remember meeting the representative at the Taj Mahal Hotel in Mumbai. He was most excited about staying at the Taj. He was the export manager at Pelican and was retiring. He heard from me, and possibly thought of it as his last chance to visit India. He was clear that I had to meet him there. This was in 2003,” Nikhil recalls.  
    After Pelican came on board, other brands slowly started joining.  

    Focusing on retail 

    For the first couple of years, the team focused on retail; it opened its first store at Koramangala in Bengaluru, and second store at Forum Mall in Bengaluru in 2004.  Another external factor that helped in the growth of the business was the presence of e-mail, which helped the team reach out to different brands and vendors.  
    William Penn started becoming cash positive from the second year. It started with a revenue of Rs 2 crore.  

    In 2005, the team expanded to Mumbai to tap the residents’ huge spending power. By then, the company was also getting corporate orders, many of them from India’s commercial capital, and it made sense to open a store there. 

    William Penn’s team was now marketing products in print and on radio. The hoardings ensured that malls received good footfalls.  

    “We got a good break in 2007 when we got an opportunity to open our store at the Hyderabad airport. It gave us a lot of visibility. It helped us get a store at the Delhi airport in 2010,” Nikhil says.  

    B2B and the William Penn label  

    While the company was building physical stores, the team started getting B2B orders from iGate and ING Vysya for writing instruments and stationery.  
    Physical stores may have been the primary source of revenue when Nikhil started the business, but today they contribute a little less than 50 percent of the overall revenue; the rest is courtesy B2B and other channels.  In 2015, the team decided to launched its own pen brand: PennLine.  
    Nikhil says that in early 2000s international brands did not have the Indian consumer in mind while making products. “We saw this as an opportunity and the Indian market was maturing,” he says.  

    By then, William Penn was making revenues of Rs 75 crore.  


    Thu, 12/12/2019
  • 363

    Mr. P. C. Baid,  was based in Mumbai before he established Alpha International in 1989 in Hyderabad. Mr. Baid had an impressive experience of 10+years in      the realms of Importing and Marketing Writing and Technical Drawing Instruments from Germany, Japan, and other countries. Through his efforts and networking, Staedtler appointed Alpha International as the Sole Distributor for their products for the most part of India. Under the leadership of Mr. P. C. Baid   and the stewardship of his son Mr. Vikash Jain, Alpha International is now one of the top names in the list of suppliers in the country. The company understands and has consistently adapted itself to the volatile demands and business environment of the country, thus keeping the reputation and leadership status of Staedtler products 
    in the country.

    PSS: What has been your journey like with Staedtler in the country up to now?

    Mr. Vikash Jain: We - Alpha International was established in 1989. Initially we started as the distributor for Staedtler for most of part of the country, but were importing through a designated importer M/s. Continental Exporters, Bangalore for several reasons including the import license issue at the time. In 2001, given our association with Staedtler, we were appointed as the exclusive importer and distributor for their products in India.

            Staedtler initially began with technical drawing products – those in the field of engineering, architects and related were the main users. However, now the products cover a wider audience which includes students, professionals, and lifestyle products (high quality pens- fine liners, fountain pens, a premium range even in erasers & sharpeners).      

         Staedtler is 350 years old company and have built a wide range of end to end stationery products. Staedtler’s premium products are their best sellers Color pencils, Graphite pencils, fineliners, markers – several types of writing instruments. As a distributor we are extremely happy with the association since there are minimal complaints about the quality of the products. In fact consumers share personal stories at expos and exhibitions with regard to why they treasure Staedtler products. We are looking forward to meeting with consumers at the Stationery Expo from 11th to 15th September, this year at the Pragati Maidan.

    PSS: Is it still a niche market?

    Mr. V.J.: While the range of products has moved from 30-40 SKUs to about 350-400 SKUs, reaching out to a larger number of people, the products are still high end and hence niche.

    PSS: How does the Indian Market compare with the European Market?

    Mr. V.J.: The Indian Market is still small for Staedtler when compared with European market and few other Asian countries. As the distributor for Indian market, we make a small contribution to the overall turnover for Staedtler, and yet the behemoth company continues to extend their cooperation.

          We and they are hopeful that India will soon become a major contributor to their bottom line, given the sheer size and growth in population of the country. Additionally, the focus on education and government initiatives to increase the per capita income are two factors that add to the positivity.

    PSS:  How do you plan on making writing instruments affordable for more people?

    Mr. V.J.: Today, Staedtler products are prescribed for art, architecture or interior / fashion design students and they are expected to use these prescription products to get the desired results. Staedtler does not and will never compromise on quality and hence the pricing is unlikely to come down significantly for the current range. The company may come up with a range of products that would cater to a larger audience later on, but the quality would not be compromised.

    PSS: Is there any Make in India Plan from Staedtler?

    Mr. V.J.:  We feel as Staedtler has manufacturing facilities at Thailand and Indonesia in Asia, and hence in near future may not have plans to set up such a facility in India.


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    Sat, 21/09/2019
  • 315

    Diversified ITC Group announced the elevation of its MD Sanjiv Puri as the Chairman and Managing Director of the company. The announcement was made as the company revealed its Q4 result for FY19. Puri has been elevated after industry leader and former Chairman YC Deveshwar passed away on May 11 after a brief illness.

    Diversified ITC Group announced the elevation of its MD Sanjiv Puri as the Chairman and Managing Director of the company. The announcement was made as the company revealed its Q4 result for FY19. Puri has been elevated after industry leader and former Chairman YC Deveshwar passed away on May 11 after a brief illness. YC Deveshwar (72) had stepped down from executive role in 2017 but remained as a chairman in non-executive capacity. “The Board of Directors of the company at the meeting held today appointed Sanjiv Puri, Managing Director, also as the Chairman of the Company with effect from May 13, 2019. Consequently, Puri’s new designation is Chairman and Managing Director of the company,” ITC said in a regulatory filing.

    In 2017, ITC had split the role of the Executive Chairman between Chairman and Chief Executive Officer as part of succession planning in the company. Deveshwar had played the role of mentor to the executive management led by Sanjiv Puri. The latter is an alumnus of the Indian Institute of Technology, Kanpur, and Wharton School of Business. He has been associated with ITC for a long time now. He joined ITC in 1986.

    He was appointed as a Director on the Board of ITC with effect from December 6, 2015 and Chief Executive Officer from February 5, 2017 taking independent charge of the executive leadership of the Company. He is also the Chairman of the Corporate Management Committee. On My 16, 2018, Puri was appointed as the Managing Director of the company. 
    Prior to his appointment as a Director on the Board of ITC, Puri was President, FMCG Businesses - Cigarettes, Foods, Personal Care, Education & Stationery Products, Matches and Agarbattis, since December 2014.


    Mon, 03/06/2019
  • 308

    The capacity of Sirpur Paper Mills is being refurbished and we expect that it will be used for production purposes by October 2019, said AS Mehta, President, JK Paper, during a candid chat.

    The fourth quarter numbers are better than what we achieved in last three quarters because it was achieved despite a 9-day long shutdown, says AS Mehta, President, JK Paper. Mehta said the capacity of the Sirpur Paper Mills is being refurbished and we expect that it will be used for production purposes by October 2019.


    Q: How do you see your Q4 results in terms of revenue, EBITDA and margin?


    A: I consider the numbers of the fourth quarter, Revenue, EBITDA, PBDT, PBT and net profit, as better than the numbers that we achieved in the last three quarters. This quarter is better for us because it was a quarter we were able to produce beyond targets and improved on the profit as well as margin percentage despite a 9-9.5 day long shutdown.


    Q: What is your expectation for volume growth in the next 2 quarters?


    A:  We always believe that the Indian paper market will grow at the rate of 6-7 per cent and that is why we have always said that our growth rate should be better than the rate at which industry will grow. 


    Q: How much margins do you intend to maintain for the next few coming quarters, considering it increased well in the previous few quarters? 


    A: Right now, I can just say that we will try to bring at least a fraction of improvement on the margin percentage that was achieved this fiscal.

    But, I would like to say that every industry or sector has a pick margin level, a maintainable level and sustainable level.

    2018-19 fiscal has been a good fiscal for the industry and it will be good for the industry if we are able to maintain or better on the number.



    Fri, 31/05/2019
  • 301

    ITC chairman YC Deveshwar died on May 11 in a Gurugram hospital. He was 72, and was ITC’s longest serving corporate head. He transformed the cigarette major into a diversified player with interests in FMCG, hospitality, IT and other sectors and boosted the power of “packaging”.

    Conferred the Padma Bhushan for his service to the nation, Deveshwar championed the cause for sustainable and inclusive growth and the transformative role businesses could play in creating larger societal value. This vision drove ITC to pursue business models that today supports over six million livelihoods, many amongst the weakest in society.

    Sanjiv Puri, the Managing Director of ITC Ltd. said in an official statement, “We deeply mourn the passing away of YC Deveshwar, chairman ITC. In this hour of profound grief and sorrow, we recall with respect and pride the legendary stewardship he provided to ITC over two decades as its chairman. Inspired by patriotic fervour, manifest in his clarion call of ‘Lets Put India First’, he led ITC’s strategic thrust to create an exemplary Indian enterprise dedicated to  serving national priorities.”

    Sat, 11/05/2019
  • 289

    Michael Reichhold, Director Paperworld, reports on how the planning is progressing and what changes can be expected in the coming year.

    You are already in the planning phase for 2020. What is the current registration status?

    The number of registrations is very positive and more than 900 manufacturers have already announced their participation in Paperworld 2020. We have moved the registration date forward this year to provide early planning security for us and the exhibitors. The manufacturers reacted positively and secured their participation immediately.

    Can you already reveal which important exhibitors have registered so far?

    In the office area in Hall 3.0, Durable, Exacompta-Clairefontaine, Herma, HSM and Tesa have announced their participation. For writing instruments in Hall 4.0, Adel, Erich Krause, Kum, Möbius + Ruppert, Scrikss and Standardgraph are all on the list. In the Remanexpo section, Armor, Imcopex, Ninestar, THS and Winterholde & Hering have submitted their registration forms.

    A comprehensive range of products is represented in the Stationery area in Hall 3.1 by Hallmark, Kaweco H & M Gutberlet, Leuchtturm Albenverlag, Paper + Design, Perleberg and Zöllner-Wiethoff.

    And in the school area in Hall 4.0, Creationes Pandora, LycSac and Sportandem have all announced their attendance.

    Is there a new hall allocation plan for 2020? Will anything change compared to Paperworld 2019?

    The new product mix in the Stationery segment was highly praised at Paperworld 2019, both by exhibitors and visitors. For this reason, Hall 3.1 is also scheduled for stationery suppliers in 2020. Only the Remanexpo area will move from Hall 5.1 to the newly renovated Hall 6.1 in 2020, as we have to make way for construction work. The hall is right next door on the Via Mobile level and is very similar in size and structure. 

    For more detailed information subscribe to PSS Monthly Magazine


    Tue, 30/04/2019
  • 232

    Recently, PSS got the opportunity to speak with Mr. Ashish Jain, Maxton Global Ltd. We asked him about upcoming show " School & Office Expo Vietnam (9-11 Jan., 2019)”. Here are the few excerpts of the Interview.

    Q. What areas (regions/countries) does the expo primarily cover?

    Mr. Ashish Jain: Scope of the show is east Asia where we expect visitors from Vietnam & neighbouring countries like  Laos, Cambodia, Thailand, Singapore, Malaysia, Philippines, Hong Kong etc. Hosted buyers are from -  Philippines, Cambodia, Thailand, Malaysia, Indonesia, Hong Kong, Singapore and Czech etc. We may host more distributors also as still talking to buyers. Registered exhibitors are from Japan, Korea, China, Singapore, Thailand, Malaysia, Vietnam & India etc.

    Q. How would you describe the current state of the school and office supplies/stationery industry in these markets?

    Mr. A.J.: Vietnam stationery industry has witnessed foreign investments in stationery industry with several Japanese & Chinese companies setting up plants in Vietnam. Some prominent companies are Tombow Pencil, LIHIT LAB & Plus Corporation of Japan who have setup manufacturing plants in Vietnam.

    Q. Is this a growing market and if so, why?

    Mr. A.J.:Yes, there has been consistent growth in both manufacturing & imports because of overall growth & development in the economy over the last few years. With greater emphasis on education and vocational training, demand for stationery and related products has also witnessed a substantial rise. There has also been an increase in the number of commercial organisations & multi-national companies setting up offices in the region.

    Q. What are the key opportunities for players in the Vietnamese school and office supplies/stationery sector?

    Mr. A.J.: Ho Chi Minh City is the leading distribution centre for Vietnam. Other countries that are significant importers of stationery include Laos, Cambodia, Myanmar, Philippines. Vietnam services not only domestic requirement but also distributes to Laos & Cambodia.

    Q. Why did you decide to launch a B2B stationery show in Vietnam? Have there been any previous events of this nature?

    Mr. A.J.: Based on the estimates the current population of Vietnam is over 94 Million. It’s a reasonably big population & a growing economy certainly present opportunities not only in stationery but other industries as well. There have never been any stationery, school & office supply focused events in Vietnam.

    Q. What other international events – if any – are you competing with?

    Mr. A.J.: We don’t feel we are competing with any other events in Vietnam for stationery sector. There have never been any stationery shows in Vietnam before and it was time to organise one.

    Q. How are you attracting both trade visitors and exhibitors?

    Mr. A.J.: We did extensive email campaigns, direct marketing & advertisements. We expect buyers not only from Vietnam but also from neighbouring countries like Laos, Cambodia, Thailand, Myanmar, Malaysia, Philippines etc. We will also be hosting important importers from the region during the show. This should ensure that our exhibitors get to meet quality buyers from the region.


    Fri, 21/12/2018
  • 177

    Tejura Overseas Enterprises Pvt. Ltd. (TOEPL) is a Mumbai based company. TOEPL is involved in the business of imports & distribution of fine writing instruments, stationery products for more than 3 decades. Our portfolio includes a range of luxury & fine writing instruments, technical drawing instruments and high quality school & office stationery.

    Recently, PSS got the opportunity to speak with Mr.  Sagar Tejura, MD, Tejura Overseas Enterprises Pvt. Ltd. Here are the few excerpts of the discussion.

    PSS:  Please tell us something about your journey in this industry. Did you inherit this business or build it on your own?

    Sagar Tejura: We Started off in 1983 and the journey still continues…. The only thing is that I was always blessed with a very dedicated and loyal team in all disciplines of the business and if we have reached somewhere, then its only because of the team.

    PSS: How is the distribution of Imported goods different from distribution of indigenous products? One aspect that seems evident is that – it must be complex to manage than the distribution of native products. So what are the incentives or profits that guide you to go for a tougher process?

    S.T.:  We have always been in the niche segments of the categories we deal in and such products are produced globally by a handful of manufacturers.          We also distribute some indigenous products but restricted to Maharashtra State not Pan India.

                Imported brands have their own charm and following in the Indian market because of its very high quality and exclusivity and hence distribution is more controlled and limited to a few outlets in each city. Business is more personalised in terms of service and not only price and discount driven.

    PSS: Your product portfolio is extensive and wide-ranging. How do you decide on these? Do some of them exist just to complement the rest and fill the gap or each one has its own place in your marketing efforts? How has been the response of the Indian market towards these premium quality products?

    S.T.: Most of the products what we do our complimentary in nature. E.g. in Fine Writing Instruments as a category we have Otto Hutt, Germany which produces high quality products mainly crafted out of German Silver, Cleo Skribent-Germany, a brand which caters to producing in brass - resin, Scrikks - Turkey gives us a bandwidth to cater to a wider segment because of the wide range the brand offers at various price points etc.

    Eagle and Jovi brands are both catering to the Stationery segment. So we are not haphazard in our selection. The brands are new so it’s a challenge to shake the mindset of the retailer because they want to stock only those items which a consumer comes asking for. But we are getting there since the products are top class and ably supported by our service. The process is slow but rewarding.

    PSS: Apparently such a wide assortment of product portfolio requires an equally well-planned distribution channel and strategy. Would you like to tell us what are the pointers that help you decide on type of strategy or channel?

    S.T.:  There is no rocket science in this. To cover Pan India, we rely on our time tested Distributors and ably support them with various tools needed to execute their sales.

                    Exhibitions and in store promotion is our key area to educate the consumer. E.g. one of our retailers in Mumbai, developed an idea to have a Fountain Pen Festival in his store and we said brilliant. All collaterals, manpower etc. would be handled by us.

    PSS: Which category faces stiff competition from Indian brands and which is your highest grosser?

    S.T.:  Fortunately we don’t have any competition with any Indian Brand since our categories are different and there is no Indian Player in these segments.

    PSS: What has been role of Govt. policies like – “Customs” and “Taxation” in your import business? Over the years Constructive or hard to handle? What is the current scenario? (please do include your thoughts about GST)

    S.T.:  I think it’s a myth that Customs and Taxation is a very complicated issue. If you are straight forward in your dealings and all documents are in order, nothing can be more simpler than importing goods. Specially in our categories, it’s a cakewalk and under the GST regime, still better. I am all for GST and the Govt. is gradually making amendments wherever necessary – rates and implementation, I am very optimistic that GST is a big boon and a must for Indian business. Again, businesses which are straightforward and well organised, GST can only do good.

    PSS: Please share some interesting anecdotes about your journey. Some ups and downs or some challenges that tested your courage and mettle as a businessman. Also if you’d like to name a few people, may be family or friends in your life –

    S.T.: Personal or Business Associates and Friends; that have been part of these struggles and stories. I don’t know, but I have never seen any downs in my journey, only ups. If we have lost somewhere, then maybe it was the best thing to happen then and we have moved on.

                    Oh yes, we are challenged everyday because of the portfolio we carry, but again here our team is so very positive and proactive, that we don’t feel the resistance or any obstacles which can make us feel defeated.

                    Family and Friends of course, but here I wish to thank all our distributors and key retailers who stood by us, believed in us and supported us unconditionally. Here the list is too long and I am indebted to them. They have made us what we are today.

    PSS:  At last but not the least - Future plans of TEJURA OVERSEAS?

    S.T.:  Along with the brick and mortar sales distribution, we are gearing up to be a recognised player on the E-Commerce platform. We would be having our own E-Commerce portal to sell our brands and also as a marketplace seller on various platforms.


    Wed, 05/09/2018
  • 172

    On the 28th of April’2018, Mr. S. K. Thirani, Chairman, Kores India Ltd.,one of the brightest and colossal lights of the stationery industry diminished, leaving behind a trail of memories which will be remembered in time to come.  Born in 1930 in a Rajasthani family, Mr. Thirani, joined his father’s business at the young age of 17. He took over as Chairman and Managing Director of Kores India Ltd. at the age of 35, following his father’s demise in 1966.

    At the time, Kores was a distinguished brand in the stationery industry and had stamped its authority as the pioneer and leader. When people spoke of quality stationery, the first name to come to mind was Kores.  Mr. S. K. Thirani, with his passion for work and vision was determined to make Kores a brand to reckon with. Such was his passion and determination that very recently; he set up his dream project – a pencil plant equipped with the state of the art technology to manufacture massive quantities of pencils. His objective behind setting up this plant was to reach out to the younger generations who are the future of India through a range of ‘Back To School’ products.


    Being a visionary, he decided to expand Kores into businesses beyond stationery. Under his dynamic leadership, Kores diversified into multifarious activities such as Office Automation, Banking Office Automation, Foundry, Textiles, Engineering, Real Estate, Specialty Chemicals, Art Materials, WritingInstruments, International Business, etc. He worked hard to create an independent identity for each of these business verticals, making each a success in its respective field.

    Mr. S. K. Thirani believed innovation and new ideas were the drivers of new business growth. He constantly proposed and executed new projects, with an objective to make them the best in the market scenario. For his work force of around 2500 employees, he was an inspiration and a role model, who fondly referred to him as Babuji. Under his leadership, Kores acquired the seal of excellence and reliability and, above all, the trust of customers as well as its employees.


    In a world where most corporates believe that they can buy anything with money, Mr. Thirani walked a different path when it came to dealing with his people. According to him, as a company, you could buy a man’s time, his physical presence at a given place, but you could never buy enthusiasm, his initiative, his loyalty, devotion of heart, mind and soul. These things have to be earned. Loyalty is not for sale. Led by this belief, he reached out to his employees in the smallest possible way and yes, he truly earned their loyalty and devotion.


    Besides leading Kores to great heights, Mr. Thirani was a keen Golfer from his young age, and also an accomplished badminton player. His keen passion for the game of golf led him to host the presitigious Kores Golf Championship 32 times at the Bombay PresidencyGolf Club, Chembur, Mumbai.

    This man of action had a softer, gentler side to him as well. He loved gardening and growing different types of fruits and flowers, which he proudly showcased at his orchard. The orchard boasts of apples, pears,  peaches, kiwis, strawberries, etc. This is a testimony of his love for gardening where beautiful flowers abound in the garden. One of the things that set this highly respected man in league with some of the finest corporate leaders of our times was his constant desire to learn and grow. Well read from his early days, he continued to have a collection of books in his library at the office as well as at home.

    The subjects of his interest ranged from topics as varied as Business & Management, Technology to Philosophy, Geography, History, Health, Cookery, Golf, Travel, Gardening, Religion and other novels.


    For a man so determined to touch new horizons, so focused on always raising the bar ever higher, our words fall short as we seek to share our memories of him. As we bid our dear Babuji farewell, we pray that his soul may rest in peace, and may his memories and his enduring vision guide us at all times as we forge ahead into a future he had dreamt for us.

    Tue, 28/08/2018
  • 165

    Online is an important channel for us to reach out to the customers beyond III and IV cities - Nikhil Ranjan, Founder & MD, William Penn

    In the spree of riding high on retail expansion with associating with global and Indian brands, Banglore based William Penn, multi brand retailer offering writing instruments, premium stationary and accessories, is planning to launch three more stores this year to take the tally of stores to 34.

    The company is largely focusing on major metros along with eyeing to tap the potential of tier I and II markets. Furthermore it is planning to strengthen its online footprints to reach out to the consumers residing beyond tier III and IV towns.

    Thus, talking about the brands exclusive association with German fine writing instrument maker Faber- Castell, future retail plan, investment,  evolving consumer behavior and growing trend of using pen and paper Nikhil Ranjan, Founder & MD, William Penn spoke to Indianretailer. com on the sideline of announcing its association with Faber-Castell in Mumbai.


    William Penn has the tradition of bringing best of the brands from across the world to India and Faber Castell is operating since 260 years.  Based in Germany Faber-Castell has a rich history and legacy.  It has been producing fine writing instruments since many years now. It’s a German engineering with Bow House design and not very ornate with unnecessary embellishments. We are the exclusive partner of Faber-Castell.


    We offer writing instruments, premium stationary and accessories.  We are a destination store for all the brands. Overall we have 20 brands of writing instruments and accessories. It includes German, Swiss, Indian and our own in-house brand called Pennline. These are luxury to massbrands but finally this is the customer who decides what he wants.


    Fri, 24/08/2018