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Industry People

  • 166

    "Children may need certain books and stationery items, and young people are usually undeterred by the time and weather when they really want to do something. We are organizing certain other activities to add to the excitement of the fair, and are hoping that the fair takes on the look and feel of a lively and entertaining event." said Mr. D.K Jain, General Manager, ITPO.

    Recently, PSS got the opportunity to speak with Mr. D.K Jain, General Manager, ITPO. He is incharge of the very popular and upcoming show DBF 2018 and SF 2018. Here are the few excerpts of the interview.

    Q. As an avid reader, and customer, we have been visiting the Delhi Book Fair regularly and have thoroughly enjoyed it. We hope to see even more participation of renowned publishers and Stationery and Office Supplies companies as there seemed to have been some decline in the quality and participation, over a couple of years in the past. What are your thoughts?

    Mr. D.K. Jain: The World Book Fair having a larger canvas and international participation has a better appeal for the major publishers.  Delhi Book Fair is organised on much smaller size and scale.  Nevertheless, Delhi Book Fair because of its better organisational features and timing coinciding with academic session has become very popular and is also attracting major publishers.  Initially, World Book Fair was held very alternate year leaving sufficient space and gap for Delhi Book Fair.  Now, since World Book Fair has become an annual affair there is some impact on the participation because of this reason.  However, as Delhi Book Fair which is a B to C event, is dedicated to publishers mostly from Delhi and NCR and has other events like Stationery Fair, Office Automation Fair and Corporate Gifts Fair concurrently has proved highly successful in drawing crowds from Delhi and NCR region. 

                    The World Book Fair, which is B to B and B to C event is organised in the beginning of the year, which is not very suitable for procurement of books and stationery by the end users i.e. students, academicians, etc.  The Delhi Book Fair has been conceptualised as a focused event which provides much needed platform for Delhi and NCR based audiences.

                    Over the years, the sales for these publishers has been on the decline given the fact that people are losing the reading habit or moving to the digital platforms to read books.  All these factors have had an adverse effect and have become a problem. The other major problem is the lack of funds from the government for the Delhi Book Fair. We are sure that this time round you will find a marked improved in the standards given that we have received a good response from the publishers, and the stationery and office supplies firms.

     

    Q. As a consumer, I believe that the organization of the fair and quality of the books are the main criteria to attract crowds. What are your thoughts?

    Mr. D.K. Jain:  While we do not have control over the content of the books - what we can do is provide a good location and area for the exhibition and the publishing industry, which we have been doing year on year.  We are also in discussions with the Federation to bring good publishers, however, if good publishers do not take part, then the fair is affected and then visitors are disappointed – I agree.

                    We have asked FIP to contact all their publishers to attend and make the fair a resounding success. I am certain that you will see the difference in the Fair this time round, since we have also invited major Stationery and Office Supplies Vendors.

                                   

    Q. What are the dates for the Delhi Book Fair? Do you think the weather will have any role to play in the attendance of visitors to the fair?

    Mr. D.K. Jain: The Fair this year is being held from August 25 to September 2 from 10am to 7.30pm. The publishing industry feels this is the best time for the fair.  We believe that the weather would not play a role since avid readers and youngsters are undeterred by these factors. In any case, a large number of visitors use the Metro, which provides great connectivity throughout Delhi and from Gurgaon.

                    In addition, there are now air-conditioned buses and pool cabs too. The attendance from schools and colleges is expected to be high, and they usually use their own conveyance to ferry students to the venue.

     

    Q. Would it would be better to hold the fair during school and college breaks – your thoughts please.

    Mr. D.K. Jain: Organizing the Delhi Book Fair in December, would not be feasible since it would be too close to the World Book Fair event. We want a safe gap since we are partnering even with the World Book Fair we want people to visit both fairs. 

                    Additionally, since the new academic session for schools and colleges would have started, children may need certain books and stationery items, and young people are usually undeterred by the time and weather when they really want to do something.

                    We are organizing certain other activities to add to the excitement of the fair, and are hoping that the fair takes on the look and feel of a lively and entertaining event.

     

    Q. What other events will be coinciding with the Delhi Book Fair?

    Mr. D.K. Jain: There will be events within the fair including stationery, office automation – children will be able to buy some excellent stationery and other items – all things that are connected with books and studying in some way. There will also be a section of corporate gifting, within the stationery and office supplies fair, which would be of interest to the organizations visiting the fair.

                    The trend may have declined over the past some years, but such fairs are here to stay. We are certain that the relevance and charm of physical books, and bright colorful stationery is unlikely to fade.

                    The reading habit is returning and we are happy to change with the times and incorporate technology to attract more visitors and top quality publishers and stationers. Amazon visited the fair last year, and may come again this year, as would other major publishers.

     

    Q. What about Entry Fee and which Gates would people be able to access the Fair?

    Mr. D.K. Jain: Entry is now FREE to encourage more people to visit. We want people to interact with authors – although it is a bit premature to say which authors would be visiting. Things are shaping well for this year’s fair, and with the space being sold out we can say that the demand for such events is still quite high. Publishers will be visiting, which means that they too are hopeful of getting reasonable business. Entry Gates will be From 1, 8 and the Metro Gate to Gate 10. There will be a shuttle service too – from the entry gates to the main venues.

     

    Q. What other facilities can visitors expect?

    Mr. D.K. Jain: There will be water, security, food as always. There is a separate space for cultural activities and we have contacted colleges to organize certain activities, and we too will organize author of the day, best publishers, and more, with whom visitors would be able to interact. The Stationery and Office Supplies and Automation Fair too, is sure to grab attention and draw in the crowds.

     

    Q. How will you ensure that schools and colleges will attend?

    Mr. D.K. Jain: We have sent them mailers, and are waiting for the response and are expecting a good response.

     

    Q. Large scale renovation and construction is on – please share the efforts that you have made to ensure that visitors do not face any inconvenience.

    Mr. D.K. Jain: To start with there is no dust pollution since the digging of the foundation is completed, and with the rain all the debris and mud has settled down. We are making every effort to keep noise and inconvenience to the visitors to a minimum by ensuring that access points are away from the major construction. The shuttle service would take visitors directly to Exhibition Halls.

     

    Q. What is the aim of the ongoing redevelopment – what will you be adding/ upgrading?

    Mr. D.K. Jain: New buildings, new infrastructure, underground parking for 5000 cars, skywalk straight from metro station, beautiful surroundings, more greenery, better food. The new complex will have a state-of-the-art Convention Centre with a seating capacity of about 7000 persons, and the exhibition space will be increased to 1.19sqmtrs (from the current 65,000sqmtrs).  A Grade Separator is also under construction at the Mathura Road and Bhairon Road junction, to ease traffic congestion and keep a smooth flow. There will also be direct connectivity from the subway from Mathura Road to Ring Road across to Pragati Maidan. These changes are being orchestrated with our own resources, and no grant from the government. The renovation should be completed by November 2019.

    Fri, 17/08/2018
  • 160

    Allied Instruments Private Limited was established in 1964 at Mumbai. They are among the leading manufacturers & exporters of Office, School & Engineering Student Stationery from India. The company owes its leading position at home and worldwide to its constant conviction in achieving excellence through innovate designs and technology, its extensive product range for many diverse target groups and its well-known brand name OMEGA. The company firmly blends its core values of customer delight, commitment, innovation, teamwork and responsibility in all its functions and services.

    We at PAPER AND STATIONERY SAMACHAR recently had an opportunity of one on one chat with the dynamic Managing Director of the company- Mr. Pradeep Singh Marwaha.

     

     

     

    PSS: Could you please elaborate on the various businesses that the company is involved in?

    Pradeep ji: The company is mainly involved in 5 vertical businesses-

    • School and office stationery

    • Educational toys catering to global market.

    • Parts of home appliances for industries like Kenstar, Maharaja, Bajaj, Crompton Greaves etc. AND

    • Pens, which we have recently launched Our core business is to design and manufacture Moulds. Both for pan India market and for exporting to countries like Taiwan, Germany andthe US. This is a separate profit making enterprise.

    PSS: What I hear is that usually Korea is the “The Destination” for businesses - both Indian and Foreign for outsourcing their Dies and Moulds especially for stationery and office supplies Industry. It is so good to know that your company offers Premium and Export Quality Tools and Moulds with Make in India Factor. Can you please brief us about the machinery, technology and infrastructure that enables you to develop and maintain such a wide variety of SKUs and offer customized Tools for OEMs?

    Pradeep ji: We have hi-tech manufacturing units in Daman and Baddi. They are equipped with sophisticated, computerized machines, state-of-theart dies & moulds. All our products are designed and developed in-house. This enables us to respond quickly to the market changes. There is a dedicated tool room at Kandivali, Mumbai for the production of dies and moulds. We also specialize in developing CUSTOM MADE products as per customer’s requirements in terms of design, size and brand name etc. Using the latest in high speed robotic technology, shorter cycle time can be achieved with optimum productivity at very competitive prices to our customers. We continuously strive to improve our products & re-engineer our processes and services to increase efficiency & effectiveness to achieve excellence internally & externally.

    PSS: To which countries are your products exported? What is the export percentage?

    Pradeep ji: We have a global network encompassing 32 countries in Middle East, Asia, Africa, Far East, Europe and Pacific. The educational toys are marketed with our brand name and as OEM’s brands. Export percentage is between 30-35%.

    PSS: Owing to your extensive experience, what difference have you observed in Indian market and foreign markets in terms of quantity and quality requirements of the customers?

    Pradeep ji: There is a considerable difference between the two in terms of the quantity ordered. Unlike in India, the products are ordered in bulk in the foreign countries. We ensure that only the best raw materials are used in all our manufacturing processes. Every batch of raw material is sampled and analyzed by QC department. Our products are independently tested and meet International Safety Standards. 60% of our products are marketed at home and abroad without making any change. However, 40% products that are marketed internationally are not for Indian market. They are CUSTOM MADE products as per customer’s requirements in terms of design, size and brand name etc.

    PSS: How is the distributorship of you company managed? How do you keep them motivated?

    Pradeep ji: (laughs….) Well, I would not like to elaborate a lot on this as its meant to be a secret amongst the corporate. Nevertheless, all efforts are made by the dedicated team who looks after the distribution process to ensure that our products are marketed in every nook and corner of the country. We strive to keep our distributors happy by introducing various promotional schemes and benefits.

    PSS: What about the Corporate Buyers or Government tenders or orders. Do you have separate team for such a network?

    Pradeep ji: We do not go in for orders from the government sector. However, we do have corporate clients through our dealers only. There is no separate department for this.

    PSS: There is a spurt in online trade in our country. Is your company also involved in online trade? If yes, then what is the percentage of it?

    Pradeep ji: Hmmm…Though almost all our products are available online, we are not directly involved in online trade. But yes! our products are available online through our dealers and distributors. Online trade is quite complex and cumbersome. We would rather invest our time in bringing high quality products that increase customer value through innovation, technology and responsible manufacturing practices. For online sales, we do encourage our dealers and distributors to use the platforms efficiently to exceed their targets.

    PSS: Has Make in INDIA push, promoted by the PM Modi generated any additional benefits?

    Pradeep ji: Well! There is no visible change as such in our industry, as of now but I agree it is a good initiative. If efficient policies are made and effectively implemented for the manufacturing sector, then I believe there is no dearth of entrepreneurial spirit and innovative streak in the Indian businessmen.

    PSS: What is the role of GST in the domestic trade whether it is same on the raw as well as finished products or different?

    Pradeep ji: The GST is same on both i.e. the raw materials and finished products. It is 18% and hurting the industries. When the recent approach of the government is to make educational product affordable and easily accessible , this increased GST hampers the smooth trade. Earlier when there was no GST, the Sale-Tax was much lower, and there was no Excise tax on the products. Now under the new GST Tax has made the product more expensive. For example in the case of pen earlier the Sales Tax was 4% but now it is 12% so that has become more costlier.

    Despite the role back by the government from 18% to 12% it is still too high for the stationery industry. Another example to substantiate this high taxation can be cited is that of a File. A Plastic File can be used both in the Corporate Sector as well as Education. There are many such stationery products that cannot be categorised. The GST Rate on stationery products should be such that these products become affordable and at the same time prevent the illegal trade in this industry. Such a high GST Rate does not make a level playing field for all and the sincere manufacturers and traders lose business. Local industries and those relying on illegal means do better in this situation.

    PSS: China has large number of innovative products besides it also produces for European market. How has it affected you?

    Pradeep ji: We are not affected by the presence of Chinese products in the international market.We have a highly qualified and experienced R&Dteam and well equipped infrastructure to develop new products in short span of time. Also we have integrated advanced automation in the production line to meet not only high quantity requirements of our clients as well as small batches for initial product launches.

    PSS: Do you have any suggestion for future entrepreneurs?

    Pradeep ji: Today the market is changing rapidly. One needs to have a range of innovative products and a zest to compete in a price sensitive and competitive market. Also one needs to understand the huge complexities of distribution channels that arise out of the diversity of culture in India as you move from one state to the other. (Smilingly, he further adds) I’d like to say that it is a fun industry. Your customers will keep you guessing and your competitors will always keep you on your toes. So everybody is welcome but better do your homework first and come prepared.

    Fri, 17/08/2018
  • 182

    Line O Matic Graphic Industries feels immense proud to announce that Mr. Uday C. Patel, Founder,Line O Matic Graphic Industries received “Outstanding Entrepreneur” award from Smt. Maneka Gandhi, Hon’ble Minister for Child Development, Government of India on 14/04/18 at Federation ofGujarat Industries (FGI),Gujarat, India.

    Fri, 15/06/2018

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