JK Paper to scale up exports; eyes Middle East, African markets
MAY – 2015 – JK Paper plans to increase export volumes by up to 20 per cent and is eyeing Middle East, South Asian jk paperand African markets, riding high on availability of additional capacity from its new Orissa plant. ” After commencement of our Rayagada plant in Orissa, our paper production increased to 4.55 lakh tonnes from 1.65 lakh tonnes. This fiscal we are targeting to export 45,000 to 50,000 tonnes of paper. We are looking for markets in Middle East, Africa and South Asian countries.“ The company, one of the leading paper manufacturers in the domestic market, is aiming to export up to 50,000 tonnes of paper this fiscal as compared to 40,000 tonnes in FY15. Earlier, JK Paper’s export was between 12,000 to 15,000 tonnes only in FY14 and the company got a major boost after its Rs. 1,900-crore plant in Orissa was commissioned in 2013. For the domestic market, he said the company is expanding distribution network, focusing on tier II & III places. “Last year, we took our distribution network to up to 130 and this fiscal we are planning to take it to 180 by adding around 50 more,” A.S. Mehta said, adding that the company has expanded product portfolio to address a wider range of customers. “In the copier segment last year, we launched JK Max series in the economy segment and it has increased our volume by three per cent,” he said. On plantation front, he said JK Paper would continue to plant 16,000 to 17,000 hectares every year to be a green company. “We are a net green company. We would continue to plant 16,000 to 17,000 hectares every year in the radius of 200 kms of our plant,” he said. Till date, JK Paper has planted over 1.33 lakh hectares of land, the company said. JK Paper’s consolidated net sales in FY15 was Rs 2,160.11 crore, up 24.29 per cent as against Rs 1,737.93 crore in 2013-14. About JK Paper With a combined capacity of 4,55,000 TPA, JK Paper, a unit of JK Organisation is India’s largest producer of Branded Papers and a leading player in Coated Papers and High-end Packaging Boards. The Company began its journey more than half a century ago with 18,000 tons per annum capacity paper plant. It has grown over the years and maintained its quality leadership position. When Paper industry was content with producing ordinary Cream Wove quality, JK pioneered in 1962 the Surface sized Maplitho Paper (popularly came to be called ‘JK Maplitho’ – a premium quality printing paper ideally suited for the Litho Printing process. ‘JK Maplitho’ became Industry Benchmark. JK Paper has been constantly creating value in a highly capital intensive and cyclical business, where volume is traditionally considered as Key profit driver. Most companies concentrated on increasing capacity, JK Paper responded with a Brand driven strategy, with customer at its heart. JK Paper was among the earliest to invest in state-of-the-art A4 cutting lines for mass production of these products. JK Paper is synonymous with premium quality paper, which is reflected in customer’s trust in its products enjoying the ‘Brand’ status among its competitors. JK Copier’s status as the largest selling multifunctional office paper is not by chance but its efforts over the years.
Tuesday, August 25, 2015