Latest News

  • 278

    Navneet Education's youth stationery brand, Youva, is releasing its new television commercial (TVC) starring brand ambassador Prithvi Shaw. The Youva campaign, conceived by Flagship Advertising Agency, marks first TVC with the young batting prodigy, going on air in 2019.

    The TVC is a fun, energetic story that brings out Shaw's cool side. while still showcasing his ​talent. The TVC communicates the fact that Prithvi is so well-loved and looked up to by today's Youvas with his dedication towards the sport, as well as his playful nature. Being cool comes naturally to him and he embodies Youva's core positioning of "It's Cool" quite effortlessly. Whether he is conversing with his coach, playing his shots or having fun with the kids. Prithvi is every bit the cricketer, the mentor & the cool friend we all wish we have.

    Navneet Education Ltd. MD Shailendra Gala commented, "We are proud to associate with Prithvi Shaw. He is a prodigy, has a bright future and has all the attributes we are looking for. He is young and enthusiastic,  goes the distance & is also a youth icon, which resonates well with Youva which is targeted at the young audiences of India. The TVC uses the product placement very smartly, with the Youva Prithvi Shaw notebooks held in the children's arms. One of the best parts about the creative execution is that it is a story-oriented brand film which we hope is a delight to watch."



    Tue, 02/04/2019
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    The three consumer-goods fairs in Frankfurt – Christmasworld,Paperworld and Creativeworld – successfully opened the newbusiness season with future-oriented topics and the latest trends.3,119 exhibitors from 68 countries inspired the national andinternational trade with innovations from the fields of seasonal andfestive decoration, paper, office supplies and stationery, andhobby, handicrafts and artists’ requisites.

    More than 87,000 visitors from 161 countries made their way to Frankfurt Fair and Exhibition Centre to discover highlights and new products for their businesses at the three leading international trade fairs. “The high level of internationality is one of the most decisive qualitative factors of our events. The outstanding visitor quality and the personal contacts are also unique features whereby interactivity, emotionalization and intelligent links between the analogue and digital worlds are the main driving forces for the coming business season. And our trio of fairs generate the right impulses for this”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt. The trade-fair trio confirmed its role as the international market place for innovations and an indispensable business platform for the exchange of information.

    Paperworld scores with future-oriented trends

    With its range of office and stationery products, as well as a comprehensive complementary programme of events, Paperworld is in tune with the latest developments. The world’s biggest trade fair for paper, office supplies and stationery presented new themes for the sector to get visitors and exhibitors fit for a profitable business year in 2019 “We are delighted with the large number of exhibitors, which proves that Paperworld is the world’s most important trade fair for the paper, office supplies and stationery sector. A total of 1,668 exhibitors from 64 countries made presentations during the four days of the fair. With renewed growth for the second year running, we have provided a stable foundation for the sector – and this despite the challenging situation in the market”, says Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition GmbH.

    According to this year’s exhibitor poll, around two thirds of companies were very pleased with the visitor standard. Almost 80 percent of exhibitors said they had achieved their goals for the fair. Accordingly, over three quarters of exhibitors stated that they were highly satisfied with their results at Paperworld. “Manufacturers of branded products have begun the year on an optimistic note. They met their national and international customers at Paperworld 2019, which makes the fair the ideal communication platform at the beginning of the year. The exhibition halls offered an almost complete overview of the market – with satisfied exhibitors and the usual high visitor standard”, said Thomas Bona, Managing Director, Office Brands Industry Association (Verband der PBS-Markenindustrie).

    High degree of internationality and satisfied visitors

    33,010 trade visitors, 10,110 of them from Germany and 22,900 from abroad4, made their way to Frankfurt to gain inspiration from the last trends and new products.

    According to the visitor poll, 92 percent of trade visitors were very pleased with the range of products to be seen and the degree to which they achieved their goals at Paperworld.

    This positive echo shows that Frankfurt is not only an international market place for innovations but also an indispensable business platform for the exchange of ideas and information on a personal plane. “The retail trade appreciates the broad spectrum to be seen at Paperworld and takes advantage of the opportunities offered by the supplementary product lines to be found at Creativeworld and Christmasworld. Particular emphasis must be given to the high-grade, future-oriented selection of lectures, forums and special presentations”, says Thomas Grothkopp, Director General of the Home and Office Retail Trade Association (Handelsverband Wohnen und Büro).

    After Germany, the most trade visitors came from China, Italy, the United Kingdom, the Netherlands and the USA, as well as France and Spain. Particularly large increases were noted from China, Switzerland, the Netherlands and Austria.

    Matthias Schumacher, Director International Sales & Key Account Management Consumer & Craftsmen, Tesa, also praised the high level of visitor internationality: “We had a really good fair and our rather modest expectations were exceeded by far. The number of visitors to our stand was very high. All important visitors for us – from wholesalers to office specialists and retailers – came to Paperworld and brought lots of time with them. From outside Germany, we welcomed all key accounts from Europe and were able to generate new leads from, for example, Africa and the Middle East. After this Paperworld, we can look to the future with confidence.”


    Positive echo: office and stationery under the same roof

    Paperworld is the only international trade fair for paper, office supplies and stationery to bring together the two segments, office and stationery, under the same roof. This year, Hall 3 was the setting for both. The private-oriented stationery segment has been regrouped in Hall 3.1 while trade visitors could discover the latest products for the modern office workplace in Hall 3.0. Discussing her company’s business at the fair, Martina Schneider, Head of Public Relations, Schneider Schreibgeräte GmbH said, “We are very pleased and the number of visitors to Hall 3.0 has been very good. Paperworld is the right place to reach our international customers. Sustainability was one of the major topics that we focused on in a virtual-reality presentation – with great success and a positive echo.”

    The new layout of Hall 3.1 proved particularly popular among exhibitors: “We are very pleased with Paperworld and our new position. Hall 3.1 is a real success. The layout is extremely good and offers visitors a wealth of inspiration and application examples. On top of that, the blend of exhibitors is perfect, and we also benefited from this with more visitors than the year before”, said Domenic Meier, CEO, Artoz Papier AG. The areas of visitor interest also reflected the high level of demand for the two product segments. The most popular product groups were office paper and mailing materials (33 percent), office and desk equipment (27 percent), organisational aids, calendars and note books (24 percent), as well as printer and IT supplies (24 percent) . “I gain inspiration from the new trends and products at Paperworld. It is important that our stationer’s stands out from the others and for this reason I am always on the lookout for special products in the office paper and writing utensil segments. Here at Paperworld, I find such products”, said Anne Schwarz, member of the staff of Kargl Schreibkultur, Koblenz.


    ‘Future Office’ a magnet for visitors in the office sector

    Paperworld is also distinguished by future -oriented themes that are taken up in the professional-development programme and other events. Thus, the lectures and exhibition of the ‘Future Office’ offer insights into flexible office worlds. This is the third time running that Paperworld has put the spotlight on a subject of importance to the office sector. “The trend in the working world is shifting away from classic, one-dimensional offices to flexible office landscapes. In this connection, we learn from the strengths and weaknesses of mono-functional forms”, says architect André Schmidt of Architekturbüro Matter in Berlin and curator of the presentation.

    In addition to the varied and interesting programme of lectures for the trade, facility managers and architects, several exhibitors once again presented their latest products in the ‘Future Office’, e.g., Legamaster showed whiteboards and presentation screens, Wilkhahn displayed flexible seating and dynamic tables, Ceka presented a flexible meeting room while Luctra was represented by an office -lighting collection. Taking part for the first time was Moresy with a mobile registration system about which the company’s CEO, Jens Bruins, said, “The ‘Future Office’ concept is spot-on, and I have been overwhelmed by the way in which it attracts trade visitors. This is the first time that we have exhibited at any fair: our product goes perfectly with the presentation and, of course, the subject of flexibility. We have received some extremely positive feedback from widely different target groups, which is very inspiring.”


    Multi-faceted complementary programme of events in the stationery sector

    The focus of the Paperworld Trends in Hall 3.1 was on the latest lifestyle trends in the field of paper, writing, giving and school articles. The presentation offers the trade inspiration for supplementary product lines and in-shop design and decoration.

    Another highlight in Hall 3.1 was the Mr. Books & Mrs. Paper presentation, which offered an impressive demonstration of how booksellers and other retailers can skilfully combine different product segments and thus generate additional sales. “At Paperworld, I encounter numerous younger designers in the greetings -card segment, who I do not meet at other fairs. Also, I am interested in note books, because they complement the books in my shop purposefully. I glean useful ideas from ‘Mr. Books & Mrs. Paper’, for example, interesting concepts for themed tables and windows”, says Andrea Tuscher, proprietor of ‘Buchladen am Markt’ in Offenbach am Main. This time, curator Angela Niestrath showed how smaller spaces can be attractively decorated with ‘table stages’.

    Even more impulses for the retail trade were supplied by Wrap up! – the show for trendy gift wrapping with Ulla Büning. In her demonstrations, the wrapping expert offered ideas for eye-catching gift wrapping and the latest manufacturers’ trends.


    Natural, chic and classic for the coming season

    This year the retail trade can draw on a variety of trends: simple elegance and opulent chic are not mutually exclusive. Whether it is classic dark shades of blue and green combined with shimmering gold, or light natural shades with silver highlights – both trends shout urban chic and give the office a classic touch. These colour trends are coupled with sustainable products, natural materials, reduction and a whiff of exclusivity.

    For the modern office workplace or the home office, Paperworld is showcasing folders made of cork and calendars made from handmade papers, which need very little water to manufacture. These products are combined with pale beige or pastel colours, which lend an airy and, at the same time, modern touch to the office. The light colours of summer are brought into the office, whilst geometric motifs remain on trend, this time heavily inspired by art deco elements.

    At Paperworld, this trend adorned note books, folders and accessories. “The marked trend towards delicate pastels and relaxed non -colours reflects the need for calm and naturalness. These very subtle colours and materials have a soothing effect. They create that certain feel-good factor as a counterpoint to the speed and sensory overload in our urbanised world”, says Katrin-Rössler-Ehlers, Product Development & Marketing, at Rössler GmbH & Co. KG.

    In parallel with simple elegance, flexibility plays a decisive role in the office. Whether it is tables that can be transformed into whiteboards in one easy move, or digital pens and stamps – there is a very clear trend towards future-oriented solutions with enhanced functionality and classic features. So next season the managers’ office will be furnished in a simple way in dark colours. Reduction is the key word.

    “This year’s Paperworld was a very enjoyable trade fair. Our product innovations, divided into solutions for office supplies, office equipment and office furnishings, went down very well with visitors to the fair. And our problem-solving expertise as work-life experts also met with great interest”, says Frank Indenkämpen, CEO, Novus Dahle GmbH.


    Next year, the consumer-goods fairs will once again be held around the last Saturday of January:


    Christmasworld: 24 to 28 January 2020

    Paperworld and Creativeworld: 25 to 28 January 2020


    Background information on Messe Frankfurt

    Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. With over 2,500* employees at 30 locations, the company generates annual sales of around €715* million. Thanks to its far-reaching ties with the relevant sectors and to its international sales network, the Group looks after the business interests of its customers effectively.

    A comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services.

    With its headquarters in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).

    Further information is available at:



    Fri, 29/03/2019
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    This year KUM GmbH dedicated a section of the booth to the newly designed series of Sharpeners and other stationery items made of BIO PLASTICS.  Sabine Sack, Head of Sales, KUM GmbH introduced us to their brand new product line called “Blue Ocean” series. “We are proud to be the first in the market with stationery products made of Bio Plastics” she said.

    Here we must inform our readers about Bio Plastics. Bioplastics are plastics derived partially or in whole from renewable biomass sources, such as vegetable fats and oils, corn starch, straw, woodchips, food waste, etc. Bioplastic can be made from agricultural by-products and also from used plastic bottles and other containers using microorganisms.

    The advantage of Bio Plastics is that apart from taking less time to break down when discarded, biodegradable plastics can also be recycled and are non-toxic since they contain no chemicals or toxins compared to other types of plastics that can emit harmful chemicals, especially if burned.To begin with KUM has developed a sharpener range called CUB3, scales and set squares with Bio Plastics.  As one would notice there is no visible difference in Blue Ocean range of products from their Fossil fuel based Plastic range.

    When asked about the reason for the shift in raw material for Blue Ocean range, Sabine said “Due to their universal properties, fossil based raw materials like Plastics in this case, are used extensively in products that we use in day to day life. Today it may appear normal, but going by the rate, at which these fossil fuels are depleting, in the foreseeable future these will be a thing of the past. As a responsibility to future generations and to protect limited resources we feel obliged to produce sustainable products.”

    We at PSS congratulate KUM and convey our best wishes for taking a pioneering step for conserving the environment for future generations.


    Thu, 28/03/2019
  • 276

    Recently PSS visited Paperworld Germany, an event organized by Messe Frankfurt Exhibition Gmbh, Germany. There we had an opportunity to meet Mr. Vipul Bhargava, General Manager – Sales and Marketing of Anchor Groups - Writing Instrument division. Established in 1964, Anchor group grew at a fast pace under the proficient leadership of Shri Jadhavji Lalji Shah. The brand ANCHOR became a household name. In 2007 the company sold its electrical  business to Panasonic and thereafter  ventured into diversified business such as Writing Instruments , Paints, Reality and also into Electricals, the groups passion.

    The writing instruments business is being headed by Mr. Mehul Shah, elder son of Shri Jadhavji Shah. The company sell’s  pens  under two brands mainly “Anchor” & “ITALIA” pens. Anchor Pens focuses mainly on mass product and ITALIA Pens in metal pens. The Writing instrument division is fast growing in the domestic as well as international market. The brand is in the process of launching many new products for the masses and the classes. The company also plans to very shortly launch a wide range of school and office stationery like White board markers, Permanent markers, wooden pencils, Sharpeners, Erasers etc. to name some.

     When asked about any new products launched recently, Vipul ji informed us in detail about the competitive new range of Pens with attractive designs. “We have launched a new brand called “DELA”. This is basically a mass production pen with a triangle grip. What we have tried is, to give a little facelift to our mass production writing instruments to make them look attractive and offer maximum margins to the retailers than most of our competitors.

     The company is very focused on this division  and is developing new products for both the domestic and international markets. The company is also setting up a new plant at Sukhesh near Vapi to increase their per day production. The plant would be fully operational by April 2019.

    Thu, 28/03/2019
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    Booth No. A79 in Hall 3.0 displayed a range of eye-catching and wonderful designs of office and utility products. The stall belonged to Sentisina GmbH, a Germany based company founded in 2015. Sentisina design lab is an international design team of industrial designers and graphic designers, connected with investors and marketing experts to achieve a gapless transformation from the first design concept to final product.

    Among the array of products that were put up for display, one such product that caught attention was –“Blade Breaker”. Luckily we got the opportunity to speak with the designer of the product - Michael Satz. He explained us the Utility of the product, and how the design won him the “GERMAN DESIGN AWARD SPECIAL 2018”.

    “As you see here this Top Cover of the transparent Plastic Box has Two Slots to accommodate two different blade sizes” said Michael, as he showed us the Blade Breaker box. He further added “When you insert the worn-out blade edges in one of this slot and apply a little force, the blade chips off easily. Most importantly it does not fly off, drop down or cause any harm. Instead it falls in the container below thus offering you a collection of about 100g of High Quality Steel for every blade used in your office or factory

    The demo was really impressive. The blade breaker combines a tool for breaking off cutter blade segments with a collection box for the detached segments. It is suitable for all conventional cutters with break-off segments. Using blade breaker, the blade is automatically positioned at the correct angle, so that the break-line is parallel to that indicated on the blade. The breakage is so clean and easy that it totally eliminates any chance of injuries. Plus the advantage of accumulation of high quality steel for recycling made it an Award Winning product.

    Thu, 28/03/2019
  • 274

    Established in 1994, Green & Associates (HK) Ltd. describes itself as design agency that offers innovative, unique and contemporary designer products such as photo frames, housewares, desktop accessories etc. 

    In 2009 the company decided to dedicate a range for products which will be designed and manufactured using the concepts of Recycle, Reuse and Regenrate. It was named as OOObject. We at PSS got a chance to meet the company’s founder Mr. Gewah Lam Cheong-leung and his Marketing Director, Denise Ng. This time around they had come with one of their remarkable and viable product concept called “30X30 Verse Biodegradable Pens” that included pens made of 1/3rd recycled food waste.

    Denise explained us the benefits “According to a report from United Nation, 1/3 of of all food produced is wasted or lost because of inappropriate practices or handling. We purposely designed this range of “30 X 30 biodegradable Pens” made of food wastes. At first, there were 30 kinds of food wastes, the series has been expanded to 45 kinds of food wastes. Now, it is extended to the wastes of fabric rags, wood chips, threads, pokers, books, ceramic, etc.”

    Denise highlighted an interesting aspect. He said that they prefer to call this project as “Upcycling” instead of “Recyling” as they are utilizing food waste into a useable daily life product that “for e.g. in Aloe Vera range, we collect waste aloe leaves directly from Cosmetic factories in china, for almonds shell range we collect the shells from Nuts factories

     The body of the pens is 100% biodegradable. Infact the Plastic tip , cap and the end cap are made of PP which is at first processed with a biodegradable agent that increases the biodegradability rate by upto 5 times. OOObject also has a range of “FI-NE pens” - Pens upcycled from fishing nets; and “WBO Pens” - Pens upcycled from drink bottles.


    Wed, 27/03/2019
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    WhiteFurze is a UK based company that manufactures excellent storage solutions across different categories ranging from Housewares, Garden products to Food and Office storage solutions.

    WhiteFurze is a UK based company that manufactures excellent storage solutions across different categories ranging from Housewares, Garden products to Food and Office storage solutions. The boxes are sturdy and innovatively designed to serve a variety of purposes. 

    “We have excellent stockholding levels. Thanks to our warehousing space which fits 22,000 pallet spaces allowing for prompt lead times for our customers.  We have been able to achieve this because of our privately owned manufacturing facility allowing a degree flexibility to cater to specific requirements of our clients” said Scott Hudspith, Export Sales Coordinator, Whitefurze Ltd.


    He further added “The boxes are designed so that they can cleverly stack or nest to help you use space effectively. Mix and match co-ordinated lids are available in transparent and a range of vibrant colours.”


    Some of the fast moving range of boxes are – 

    • Spacemaster and Spacemaster Extra
    • Hinged Allstore
    • Carry Boxes
    • Utility Boxes
    • and Stack and Store

    All these boxes come in a wide range of sizes which can find a variety of uses in our day to day life for e.g. - keeping arts & crafts, children's stationery and smaller office items organised.

    Mon, 25/03/2019
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    दिल्ली स्टेशनरी एसोसिएशन की कार्यकारिणी समिति द्वारा 17 मार्च 2019 को दी ग्रेस बैंक्वेट हॉल दिल्ली में होली मंगल मिलन 2019 समारोह का आयोजन किया गया । 

    दिल्ली स्टेशनरी एसोसिएशन की कार्यकारिणी समिति द्वारा 17 मार्च 2019 को दी ग्रेस बैंक्वेट हॉल, दिल्ली में "होली मंगल मिलन 2019" समारोह का आयोजन किया गया।  जिसमें प्रधान श्री सुरेंद्र कुमार गुप्ता, उप प्रधान श्री सुनील कुमार गुप्ता व् श्री मुकेश गुप्ता, महामंत्री श्री श्याम सुन्दर रुस्तगी, मंत्री श्री विकास गुप्ता, मंत्री श्री महेंद्र कुमार और कोषाध्यक्ष श्री अनिल आनंद ने सदस्यों के साथ मिलकर समारोह की शोभा बढ़ायी। 

    होली मंगल मिलन 2019 समारोह के आयोजन में कंगारू ब्रांड के KGOC GLOBAL LLP के द्वारा प्रायोजक की भूमिका निभाई गयी थी । 

    होली मंगल मिलन 2019 समारोह में रंगारंग कार्यकर्म के अलावा लकी ड्रा एवं अल्पहार और डिनर की भी सुविधा दी गयी थी और दिल्ली स्टेशनरी एसोसिएशन के सदस्यों के द्वारा समारोह की काफी प्रशंसा की गयी । 

    Mon, 18/03/2019
  • 268

    This Women's Day, Venus Traders celebrates and pays a tribute to female artists across Pune and the country! For this special occasion, Venus Traders met and created a wonderful video with Bharati Pitre, renowned artist and Papier Mache Sculptor. Just as she says, and Venus Traders also completely agree with her notion, "There are no Boundaries! Happy Women's Day!

    Venus Traders is one of the most trusted name in Pune's stationery world. 5 Stationery Superstores spread across prime locations in the city, Venus Traders is the Premium Dealer for anything and everything in stationery. More than 125 trained sales staff and a separate team for marketing in corporate sector is the added edge and that's the reason why more than 3500 customers visit Venus Traders, everyday!

    Fri, 08/03/2019
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    Kokuyo Camlin, the premier stationery brand true to its commitment of creating innovative ways of making learning fun and better for children through its products launched the ‘2 in 1 Geometry and Pencil box’ at KidZania, the global indoor theme park at RCity Mall, Ghatkopar. Mr. Satish Veerappa, CEO, Kokuyo Camlin, unveiled this first-of-its-kind product which would be very useful for the children.

    The ‘2 in 1 Geometry and Pencil box’ is an ergonomically designed, sleek yet tough transparent geometry cum pencil box made out of high quality unbreakable plastic with slots for pencils and geometry instruments organized in separate compartments and at the same time offering space for more components. At a time when the kids are overburdened with a heavy school bag where there is a jostle for space, this product comes as a blessing as it will reduce the space taken in the bag and will serve the purpose of both – geometry and pencil box. The MRP of the product is an affordable  Rs.200 per piece. The product is a result of intensive research the company has been doing with children and teachers for last two years, which led to the strong consumer insight and product development.

    Commenting on the launch, Mr. Satish Veerappa, CEO, Kokuyo Camlin, said “It gives me immense pleasure in launching the 2 in 1  Geometry Box. This innovation has been an outcome which has been enabled by inputs from academia and the students who regularly use geometry box. We believe that this product should not only aid kids in their curricular work but also overcome  inconvenience of carrying 2 boxes almost  every day.”

    An equally elated Mr. Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin said, “Our team has  always maintained a strong connect with children and teachers to get valuable insights and we are delighted to launch a product which should redefine the category of geometry box, and most importantly give delight to our consumers”

    The products will be getting distributed across the country in the coming weeks before the big school season starts.

    About Kokuyo Camlin Ltd:

    Kokuyo Camlin Limited (formerly known as Camlin Limited)  is in the business of  marketing and selling of art materials and stationery products under flagship brands ‘Camel’ and ‘Camlin’ which have been in existence for more than 80 years . The company offers a wide range of products such as Fine Art materials, scholastic colours and stationery, hobby products, office products, writing and drawing instruments, adhesives and notebooks. 

    Tue, 05/03/2019