With the money raised at this year’s World Kids Colouring Day, STAEDTLER presented a cheque of £19,252 to Plan International on 13th August.
STAEDTLER supports the aid organisation, Plan International’s project ‘school education for kids in Malawi’ and this year has seen the tenth anniversary of the World Kids Colouring Day.
The aim is to promote kids being creative together and at the same time to support children in need. Over a period of two months, children from all over the world sent in their artistic masterpieces around the theme ‘quite typical.’
For each drawing 1 Euro was given to the school project in Malawi. STAEDTLER matched the number of submissions, presenting 21,450 Euros to Plan International.
The call for participation in the World Kids Colouring Day reached kids, school classes and organisations all over the world. In total, STAEDTLER received 21,450 submissions from more than 14 countries in Europe, Africa and Asia. Kids between 3-11 years could participate individually or in groups.
With the theme ‘quite typical,’ this year’s World Kids Colouring Day focused on cultural characteristics that children come across in their everyday lives and that decisively shape them. The kids decided what they considered quite typical.