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LINC, INDIA and DELI, CHINA sign an MOU

Mr. Deepak Jalan, Managing Director of Linc Pen and Plastics Ltd.

The Chinese company will use Linc’s distribution channel to market its products in India.

Indian writing instruments brand Linc Pens has announced its partnership with Chinese stationery giant Deli, Deli will use Linc’s distribution channel to market its products in India. The partnership will come into effect from November, Linc said. 

Indian writing instruments brand Linc Pens has announced its partnership with Chinese stationery giant Deli. The Chinese company will use Linc’s distribution channel to market its products in India. The partnership will come into effect from November, Speaking about Deli’s association with Linc, Mr. Deepak Jalan, Managing Director of Linc Pen and Plastics Ltd., stated, “We believe in strategic partnerships which enhance our brand portfolio and also address the needs of the market. India’s stationery market revenues are projected to grow at a CAGR of 10.5% during 2018-24. There are a huge number of students, young populace and working professionals who aspire for good stationery products along with the right writing instruments. The demand for stationery products in India is increasing rapidly because of the improved standard of living and the shift in focus from inexpensive to premium quality products. Linc said ”Deli is a trusted brand across the globe. With over 2000 products in their portfolio, we plan to bring in quality products for our discerning consumers in the stationery segment which will no longer be limited with Deli coming on board,” said Deepak Jalan, Managing Director, Linc Pens.

 

 

 

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Friday, November 23, 2018