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New Products & Trends

  • 338

    At CES Asia, Wacom CEO Nobu Ide discussed what’s next for the company in AI and VR.

    Wacom has done a great job offering tools for creative artists in a variety of form-factors and budgets. (For several years, I’ve advised new photographers to get their hands on a Wacom tablet to include in their post-processing workflow.)  But Wacom says there’s more to the company than just a stylus and connected tablet. 

    During CES Asia, Wacom CEO Nobu Ide discussed the company’s future focus and collaborations, which will provide even better experiences for its customers. 

    Ink in the air

    Designers and graphic artists take pride in creating art with depth and texture utilizing 3D space. However, Wacom’s current devices are two dimensional. The company recognizes and plans to tackle this.  

    “Wacom’s not a VR company. We are collaborating with some strategic partners, trying to come up (with) some very interesting solutions,” said Wacom CEO Nobu Ide.  

    Working with companies such as Gravity Sketch, an intuitive and immersive 3D design tool, Wacom has updated its pen device, which will allow designers and graphic artists the ability to “ink in the air.” While using a Wacom pen device, artists can wear a set of VR goggles, which are attached to their workstation, to draw and paint within a virtual 3D space. This allows a more intimate and intuitive user experience. While creating or modifying a project, artists can remove the goggles to view the project on a Wacom display tablet as they normally would in 2D.

    Tue, 30/07/2019
  • 337

    Cloud-based digital exams are eliminating paper and helping cut down on leaks and cheats.


    Welcome to the next generation of examinations, where everything revolves around an invisible connected platform, speeding up examination processes, minimising human error and bringing down exam-costs for colleges.

    Forget your foolscaps! The time-honoured paper booklet is steadily making way for a sleeker electronic exam-pad. The trusty ball pen is being replaced by a stylus and all the answers are now stored in the cloud. Even assessments are done digitally, so examiners don’t have to stay back for corrections.
    Welcome to the next generation of examinations, where everything revolves around an invisible connected platform, speeding up examination processes, minimising human error and bringing down exam-costs for colleges.
    Since 2016-17, students from a wide range of institutions have been writing their examinations on a device called the DigiTaal. These include those at Manipal Academy of Higher Education (MAHE), National Institute of Mental Health and Neuroscience (Nimhans), International Institute of Information Technology and REVA University in Bengaluru, VIT- AP and the Tamil Nadu Agricultural University.
    Most of them rely on Paperless Examinations Advantage (PEXA), a customised cloud-based software that aims to overhaul the examination process and make it more streamlined, sustainable and environmentally friendly. The software was developed in 2015 by LittleMore Innovation Labs, a Singapore based EdTech Company, with a development center in Chennai.
    “Now storage is no more an issue for us and it has put an end to a lot of malpractices during the examination process, such as copying and paper leaks,” says Vinay NA, assistant professor at REVA University, which switched to paperless examinations in 2018.


    Mon, 29/07/2019
  • 336

    Odisha-based Likhan manufactures use and throw pens with vegetable and fruit seeds in it, which later germinates into a tree.

    Looking at the growing concern for our environment, the trend of adopting an eco-friendly lifestyle is fast catching up around the world. While switching to green products can be overwhelming, it is certainly not impossible. It can help reduce plastic waste and improve the quality of the environment we live in.
    And while we talk about taking up green initiatives, going a step ahead and making a difference in its own way is Detour Odisha, a startup that takes tourists on guided heritage trails across the state’s capital Bhubaneswar.
    After cyclone Fani affected the state recently, Detour Odisha organised the 124th Ekamra Walks Old Town Circuit, during which the organisers distributed eco-friendly pens for tourists as a souvenir, reports The New Indian Express.
    What is interesting about these pens is it consists of vegetable, fruit, and flower seeds in it. These pens are manufactured by Likhan, a startup that was started by two college students Prem Shanker Pandey and Md Raza of Centurion University, Odisha.
    In a conversation with NDTV, 21-year-old Prem Shanker said, “We have made an eco-friendly alternative to use-and-throw pens. Of course, these pens have a plastic refill, but the body of the pens has been created from waste newspaper. Therefore, in comparison to regular pens that are 100 percent plastic, our pens have only 10 percent plastic. Also, unlike regular use and throw pens, you can discard these upcycled pens in a pot or soil, nurture it, and within weeks it will germinate into a plant.”
    The aim behind the startup was to tackle the paper waste generated on the university campus. Prem and Md Raza later landed up with an idea to produce paper pencil and took this concept to develop paper pens too.


    Sat, 27/07/2019
  • 334

    New ad campaign by Linc Pen aims to channelize students’ inner strength towards achieving life’s academic goals

    Linc Pen and Plastics Ltd. one of India’s most trusted writing instruments for over last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with their brand-new advertising campaign endorsing one of Linc’s most successful product, “Pentonic”.                                                                           Linc Pen weaves in the magic that transpires to raise the self-belief through simple humane touch. The new ad campaign for Pentonic during this exam season touches the emotional chord of all its connoisseurs, celebrating a vital phase of student life by eulogizing the virtues of their mental strength during exams with the valiance of a soldier fighting in the country’s battlefield.

    Linc has always been a part of the growing generations, this time endorsing their widely successful product offering, Pentonic which has taken the imagination of the nation by storm with its futuristic and new generation look and performance. ‘Pentonic – ‘Write the future’ is designed to be an advanced writing instrument for the Gen-Z and Gen-Alpha, keeping in mind their avant-garde needs and demands.

    With this differentiating ethos Linc has embarked upon an idea that inspires and challenges the future with its boldness.

    Mr. Deepak Jalan, Managing Director and CEO, LINC PEN PLASTIC LTD. said "Pentonic has to be one of the best offerings from  the stable of Linc. With its effortless smooth writing and unique ink flow system, Pentonic enables the students to write their exams with command and confidence. We at Linc, differentiate with innovation, delivering the best possible writing experience for all our consumers at all price points. The new ad campaign is dedicated to the exam warriors who have put in their hard work to achieve success in academics like the spirited soldier of a nation at the battlefield."

    Their latest ad campaign showcases a focused school girl getting ready to sit for her school ongoing examinations. She gears up by preparing herself mentally for the war up ahead. Moving through the emotional journey of a student’s resilience during the exam at school and a soldier’s never-say-die spirit on the battlefield, the film captures the different moments while getting battle ready, be it in a classroom or combat zone. The film ends with the girl letting out a war cry ready with her battle gear with her weapon of choice: “Pentonic”. Linc has away believed in providing the best writing instruments for students during their examination. The ad film tries to take one through the mindset of a student which is confident and believes in conquering her battleground. Linc showcases their faith in Pentonic and establishes their focus in enabling India’s students to ‘Write the future’. The TVC has been created by the creative agency Brand Bazooka and is LIVE on multiple digital platforms like YouTube and Facebook. It has already gained wide appreciation for their passion inducing storyline and garnered over 12,000 hits on YouTube and likes on over 64,000 views on Facebook.


    Tue, 23/07/2019
  • 333

    The inspiring teenager also organises annual fundraisers in her society for the education of slum kids from Dharavi. Apart from raising Rs 4 lakhs each year, she also teaches them herself!

    About five years ago, Aarushi Majumder, who was a 13-year-old at the time, decided to start teaching underprivileged children in Mumbai’s Dharavi locality.With absolute passion and dedication, the teenager would conduct classes, ensuring personal attention to each one of her young students.
    But soon, she realised that some of her students were skipping class. While she was willing to overlook occasional absenteeism, it started to happen regularly enough for her to inquire about the reason.As it turns out, the kids were falling seriously ill.
    “I learned that they spent most of their days collecting waste and working in landfills and the pollution there was affecting their health. Mumbai is amongst the most polluted cities in the world because of the unmitigated piles of garbage that arrive at the local landfills daily, and these children were subject to the consequences. It was heartbreaking,” Aarushi says in a conversation with The Better India.
    Back in 2013, about 9,400 tonnes of garbage, most of it unsegregated and non-recyclable, would end up in Mumbai’s landfills every day, and the burden of it rested on the weak shoulders of the kids from Dharavi.
    Troubled by these facts, she decided that she wanted to make a dent in the way the 21+ million people of Mumbai discarded their garbage.
    “I took the first step to reduce the amount of waste my family produced by segregating the garbage produced at home. I recycled dry waste, reused what I could, and began composting biodegradable waste. Seven weeks later, not only did I have fertile soil for my plants but had also managed to reduce the garbage output by 80%,” she says.
    “This boosted my confidence, so I drew up a standardised waste management plan to present to the Chairman of my apartment complex,” she adds.
    Her approach had to ensure that the wet waste was being utilised sustainably and at the same time, reduce the dry garbage from going to the landfill.
    As is usually the case with taking up a community initiative, Aarushi began with creating awareness about the consequences of letting unsegregated waste outside the society and presenting her plans, simple and easily applicable, to the adults of the society.
    Colour-coded bins were introduced in the housing society and everyone, including the domestic staff, were trained to segregate waste.

    A positive and negative reinforcement mini-programme was also introduced where the society members were added in a social media group, and their actions in terms of segregation or failure thereof were commented on my other members.
    “We also taught all the domestic staff in our building how to recycle. I took the initiative of monitoring the compost closely, checking its temperature and pH twice a week. And soon, we successfully reduced the amount of waste that was sent to the dumps. In just four months, the 7 tonnes of monthly waste that we were sending out to landfills was reduced to 1.5 tonnes. We also introduced incentives for in-house staff who were involved in waste management using funds that we generated through selling excess compost outside,” the teen tells us.

    Fri, 19/07/2019
  • 332

    With the new Neverstop portfolio of Laser Printers, HP aims to address the SMB’s requirement of high-quality, high-volume, hassle-free, affordable printing solutions. 

    The new printers are available across online and offline retail channels


    In an attempt to increase the adoption of printing in the SMBs segment, HP India has introduced high capacity and cost-effective, Laser Tank printer ‘Neverstop’, specially designed for SMB customers. Post the GST implementation, the printing need of SMBs have surged significantly, thereby to meet this growing demand and address the pinpoints coming from the burgeoning SMBs, HP has introduced Laser Tank printer.

    In the Indian market, HP has a strong legacy in the printing business since 1989. It is safe to say that one out of every two printers sold in India is from HP. From the strategy perspective, HP continues to innovate from the core printing requirement as well as redefine and disrupt the printing category. In line with its plan to expand the laser printer portfolio, the company looks to redefine the SMB segment’s printing need.

    Talking about the current trends in the printing industry, Leo Joseph, Senior Director – Printing Systems and Solutions, HP Inc India, says, “We have been constantly working towards making our products relevant in the future. We are seeing a lot of shifts in the industry, the way we live and work. We call it the ‘One Life’ which is basically the same device we have at home or in the office. There are a few things happening as a trend; one is obviously the rapid urbanisation where we are witnessing a lot of small cities getting bigger in size. There are now a lot of opportunities in the cities and migration rates are getting high. The second one is the changing demographics in the country. The third one is innovation accelerator. For example, an innovation which used to happen once in every 20 years now happens in every two-three years. These are being driven by startups and SMBs customers. They play a big role in day-to-day innovations.”

    Sat, 06/07/2019
  • 314

    Logitech revealed the VR Ink ‘Pilot Edition’, a stylus built for art and design in VR. Built with SteamVR Tracking tech, the stylus works similarly to a typical SteamVR controller, but affords the natural precision that comes with precise finger control. While it works well for drawing in the air, a pressure-sensitive tip also makes it great for drawing (and potentially evening writing) against a physical surface.

    Aimed toward enterprises using VR for digital design workflows, Logitech says that it plans to bring the VR Ink stylus to market in the near future. For the company, today’s announcement of the ‘Pilot Edition’ is about getting the word out and soliciting interest from companies who want to use or integrate apps with the VR Ink stylus.I got a hands-on demo of the VR Ink Pilot Edition and came away suitably impressed with what Logitech has put together, both in performance and functionality.

    Though it’s ‘just’ a stylus, the VR Ink has a surprising number of controls built right in. On the sides where you grip the stylus are two grip pads which can be squeezed as a form of input. On the top where your index finger rests is a pressure sensitive button at the front, an oval-shaped trackpad/button in the middle, and a smaller menu button in the back. There’s also on-board haptics, and the end of the stylus has a pressure-sensitive tip which allows for pressure-sensitive writing against physical surfaces.

    It’s definitely bigger than a regular pen or pencil, but actually impressively compact when you consider all of the electronics that need to fit inside, and easy enough to grip just as you would a real writing implement.

    The whole stylus uses SteamVR Tracking tech (supporting 1.0 and 2.0 base stations), and it can be easily used to draw lines in the air in art and design apps. For that purpose, it does feel more natural to use the pointy end of a stylus for tracing lines than using a big controller which restricts finer motions to wrist control, whereas a stylus benefits from fine finger control. Many readers on this site will be familiar with painting or drawing in 3D using VR, but the more exciting part of VR Ink is its ability to also draw precisely against a flat surface.

    The stylus is a tool that’s been around for a millennia, and for good reason—the ‘free’ feedback of actually pushing a writing implement against a surface works perfectly in conjunction with the fine motor control that our fingers are capable of.

    To make a stylus really work for surface drawing in VR, you need a lot of precision, and so far the VR Ink has impressed on that front. Largely driven by SteamVR Tracking, but undoubtedly assisted by the stylus’ pressure-sensitive tip, drawing against a table feels really natural. I’m by no means a digital artist who spends every day with a Wacom tablet, but I’ve used my fair share of tablet PCs with active digitizers (including the Surface Book as my primary laptop), and VR Ink’s drawing and pressure sensitivity felt very comparable.

    Thu, 20/06/2019
  • 300

    Elkos Pens team is excited to introduce Trend, its new ball pen as an extension to their wide range of office and classroom products.

    Featuring an attractive foil design, Trend is crafted with Korean technology with long lasting refill and well-designed scientific rubber grip for hassle free & smooth writing.                                   

    The trendy look, metalized font cone and unbreakable pc cap is all about huge on performance and look hence, differentiating it from the rest.

    The brand has always been a mark of excellence and has endeavored to deliver the best offering to its consumer. 

    These innovative foil designed pens capture the essence of brand. While a smooth writing experience remains the key buying factor, the new trend is being set to meet the demands of a growing class of consumers who are conscious of the designs and brands they use. 

    There is an increasing move towards look and feel of the products that one uses, as it viewed as an extension of ones personality and has become a part of ones lifestyle.said Mr. Vijay Singh, Assistant Manager- Marketing, Elkos Pens Ltd.

    1pcs Single Box
    10 pcs hanger/10 pcs card pack
    100/100 pcs Inner Box
    800/1200 pcs Master Carton 

    Pricing and Availability:
    Elkos Trend ball pens is now available with retailers across India. It has been priced very competitively. You can follow the latest company updates on

    Thu, 16/05/2019
  • 224

    Pelikan pen company is on target, introducing its Special Edition series 600 Vibrant Orange pen collection in perfect synchronicity with the season.

    Orange is the color of fall, from pumpkins to turning leaves, from lengthening russet shadows to the glow of a Harvest Moon. And the Germany-based Pelikan pen company is on target, introducing its Special Edition series 600 Vibrant Orange pen collection in perfect synchronicity with the season.

    Pelikan, of course, is not the only brand to offer an orange fountain pen. The Italy-based Delta pen company, as an example, created the Dolcevita collection a number of years ago, and it was one of the first contemporary luxury pen companies to do so. The vivid color was suggestive of the sunny disposition its name conjured (the translation of dolce vita is “sweet life”) and the bright orange and black pens always brought a smile to my face.

    Other luxury brands, too, have offered—and continue to offer—orange writing instruments. Caran d’Ache’s Leman collection includes a lovely Saffron pen whose barrel is a spicy shade of orange paired with a silver cap. On the opposite end of the price spectrum is Retro 51’s super-affordable Tornado collection, with its Classic Lacquers series including an orange-colored rollerball or ballpoint. As a timely aside, Pantone, in its Fall 2018 Color Trend Report, named Russet Orange as the new bold hue, noting, “This forest floor orange speaks to earthen warmth.” Pumpkin spice latte, anyone?

    This Souverän® 600 is crafted from a bright orange acrylic, and it apparently took several tries to achieve the perfect hue of bright fall leaves. Just like those leaves, the color is highly nuanced. 


    Sat, 17/11/2018
  • 173

    Scriba is a Bluetooth stylus that features a capacitive tip and works in conjunction with sensors.

    If you are presently scratching your head and thinking what this alien-looking handheld device is, then you would be surprised that it is a capacitive Bluetooth stylus with an ergonomic design. Yes, it is conventional capacitive stylus with a twist. It works together with Bluetooth and a couple of sensors to give your artistic hand a freedom of speech.

    Confusing right? Actually, you have to see and use it to believe it.

    The Scriba is a new-age digital stylus. Researched and developed by a Dublin-based architect, David Craig. Craig was responsible for a number of high profile projects, including the competition winning design for the U2 Tower. Following the slowdown in construction, he looked for a new challenge.  A regular user of digital tools in design, he observed that the traditional styli were little more than digitised versions of pens and pencils. He then saw an opportunity for a new type of tool and built a new type of digital stylus that is designed around the user. Scriba is proclaimed as the world’s most innovative digital stylus and has won many design and innovation awards.

    David got in touch with us and wanted us to have a glimpse of the product that he thinks could see a new place in a market like India. After using it for a few days, we were impressed. However, we did feel the product does have a few more iterations to consider.

    Tue, 28/08/2018