With the new Neverstop portfolio of Laser Printers, HP aims to address the SMB’s requirement of high-quality, high-volume, hassle-free, affordable printing solutions.
The new printers are available across online and offline retail channels
In an attempt to increase the adoption of printing in the SMBs segment, HP India has introduced high capacity and cost-effective, Laser Tank printer ‘Neverstop’, specially designed for SMB customers. Post the GST implementation, the printing need of SMBs have surged significantly, thereby to meet this growing demand and address the pinpoints coming from the burgeoning SMBs, HP has introduced Laser Tank printer.
In the Indian market, HP has a strong legacy in the printing business since 1989. It is safe to say that one out of every two printers sold in India is from HP. From the strategy perspective, HP continues to innovate from the core printing requirement as well as redefine and disrupt the printing category. In line with its plan to expand the laser printer portfolio, the company looks to redefine the SMB segment’s printing need.
Talking about the current trends in the printing industry, Leo Joseph, Senior Director – Printing Systems and Solutions, HP Inc India, says, “We have been constantly working towards making our products relevant in the future. We are seeing a lot of shifts in the industry, the way we live and work. We call it the ‘One Life’ which is basically the same device we have at home or in the office. There are a few things happening as a trend; one is obviously the rapid urbanisation where we are witnessing a lot of small cities getting bigger in size. There are now a lot of opportunities in the cities and migration rates are getting high. The second one is the changing demographics in the country. The third one is innovation accelerator. For example, an innovation which used to happen once in every 20 years now happens in every two-three years. These are being driven by startups and SMBs customers. They play a big role in day-to-day innovations.”