Pantum eyes 5% share in India’s laser printer market

OCT-2012 – Chinese printer manufacturer Pantum is eyeing a five percent share of the laser printer market in India by December 2015 with its focus on the small and medium businesses (SMB) and Small Office Home Office (SOHO) segment in the country. “As per IDC, the Indian laser printer market is estimated to be about 1.7 million units currently and is pegged to grow to 2 million units by 2015…About 45-50 percent of this is the SMB and SOHO segment,” Pantum International President Jackson Wang told. The target is to capture five percent (of the 2 million units) by December 2015, he added. Part of Chinese group Seine Technology, Pantum announced its foray to the Indian market and will focus on northern and eastern India in the initial phase of its entry, including Lucknow, Patna, Ranchi and Punjab. Lenovo sister company Legend Capital also has a stake in Seine. “Pantum has aggressive growth plans for India and aims to be among the top five printer brands in the country by 2015. We will cover 64 top cities in India by the end of this year and cover over 100 cities by the end of 2013,” he said. The company has roped in Rashi Peripherals as its national distributor and after sales partner. “Russia, China and Europe are major contributors to our revenues. In the next few years, we are looking at expanding the contribution from emerging economies and India will play a crucial role in this. We expect India to contribute 10 percent of our revenues by 2015,” Wang said. Though Wang declined to comment on revenue details, he said this year the company is looking at shipping 300,000 units globally and grow it to one million units by 2015. Other brands in India in this segment include HP, Canon and Ricoh.
Saturday, March 2, 2013
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