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Special Feature

  • 363

    Mr. P. C. Baid,  was based in Mumbai before he established Alpha International in 1989 in Hyderabad. Mr. Baid had an impressive experience of 10+years in      the realms of Importing and Marketing Writing and Technical Drawing Instruments from Germany, Japan, and other countries. Through his efforts and networking, Staedtler appointed Alpha International as the Sole Distributor for their products for the most part of India. Under the leadership of Mr. P. C. Baid   and the stewardship of his son Mr. Vikash Jain, Alpha International is now one of the top names in the list of suppliers in the country. The company understands and has consistently adapted itself to the volatile demands and business environment of the country, thus keeping the reputation and leadership status of Staedtler products 
    in the country.

    PSS: What has been your journey like with Staedtler in the country up to now?

    Mr. Vikash Jain: We - Alpha International was established in 1989. Initially we started as the distributor for Staedtler for most of part of the country, but were importing through a designated importer M/s. Continental Exporters, Bangalore for several reasons including the import license issue at the time. In 2001, given our association with Staedtler, we were appointed as the exclusive importer and distributor for their products in India.

            Staedtler initially began with technical drawing products – those in the field of engineering, architects and related were the main users. However, now the products cover a wider audience which includes students, professionals, and lifestyle products (high quality pens- fine liners, fountain pens, a premium range even in erasers & sharpeners).      

         Staedtler is 350 years old company and have built a wide range of end to end stationery products. Staedtler’s premium products are their best sellers Color pencils, Graphite pencils, fineliners, markers – several types of writing instruments. As a distributor we are extremely happy with the association since there are minimal complaints about the quality of the products. In fact consumers share personal stories at expos and exhibitions with regard to why they treasure Staedtler products. We are looking forward to meeting with consumers at the Stationery Expo from 11th to 15th September, this year at the Pragati Maidan.

    PSS: Is it still a niche market?

    Mr. V.J.: While the range of products has moved from 30-40 SKUs to about 350-400 SKUs, reaching out to a larger number of people, the products are still high end and hence niche.

    PSS: How does the Indian Market compare with the European Market?

    Mr. V.J.: The Indian Market is still small for Staedtler when compared with European market and few other Asian countries. As the distributor for Indian market, we make a small contribution to the overall turnover for Staedtler, and yet the behemoth company continues to extend their cooperation.

          We and they are hopeful that India will soon become a major contributor to their bottom line, given the sheer size and growth in population of the country. Additionally, the focus on education and government initiatives to increase the per capita income are two factors that add to the positivity.

    PSS:  How do you plan on making writing instruments affordable for more people?

    Mr. V.J.: Today, Staedtler products are prescribed for art, architecture or interior / fashion design students and they are expected to use these prescription products to get the desired results. Staedtler does not and will never compromise on quality and hence the pricing is unlikely to come down significantly for the current range. The company may come up with a range of products that would cater to a larger audience later on, but the quality would not be compromised.

    PSS: Is there any Make in India Plan from Staedtler?

    Mr. V.J.:  We feel as Staedtler has manufacturing facilities at Thailand and Indonesia in Asia, and hence in near future may not have plans to set up such a facility in India.


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    Sat, 21/09/2019
  • 334

    New ad campaign by Linc Pen aims to channelize students’ inner strength towards achieving life’s academic goals

    Linc Pen and Plastics Ltd. one of India’s most trusted writing instruments for over last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with their brand-new advertising campaign endorsing one of Linc’s most successful product, “Pentonic”.                                                                           Linc Pen weaves in the magic that transpires to raise the self-belief through simple humane touch. The new ad campaign for Pentonic during this exam season touches the emotional chord of all its connoisseurs, celebrating a vital phase of student life by eulogizing the virtues of their mental strength during exams with the valiance of a soldier fighting in the country’s battlefield.

    Linc has always been a part of the growing generations, this time endorsing their widely successful product offering, Pentonic which has taken the imagination of the nation by storm with its futuristic and new generation look and performance. ‘Pentonic – ‘Write the future’ is designed to be an advanced writing instrument for the Gen-Z and Gen-Alpha, keeping in mind their avant-garde needs and demands.

    With this differentiating ethos Linc has embarked upon an idea that inspires and challenges the future with its boldness.

    Mr. Deepak Jalan, Managing Director and CEO, LINC PEN PLASTIC LTD. said "Pentonic has to be one of the best offerings from  the stable of Linc. With its effortless smooth writing and unique ink flow system, Pentonic enables the students to write their exams with command and confidence. We at Linc, differentiate with innovation, delivering the best possible writing experience for all our consumers at all price points. The new ad campaign is dedicated to the exam warriors who have put in their hard work to achieve success in academics like the spirited soldier of a nation at the battlefield."

    Their latest ad campaign showcases a focused school girl getting ready to sit for her school ongoing examinations. She gears up by preparing herself mentally for the war up ahead. Moving through the emotional journey of a student’s resilience during the exam at school and a soldier’s never-say-die spirit on the battlefield, the film captures the different moments while getting battle ready, be it in a classroom or combat zone. The film ends with the girl letting out a war cry ready with her battle gear with her weapon of choice: “Pentonic”. Linc has away believed in providing the best writing instruments for students during their examination. The ad film tries to take one through the mindset of a student which is confident and believes in conquering her battleground. Linc showcases their faith in Pentonic and establishes their focus in enabling India’s students to ‘Write the future’. The TVC has been created by the creative agency Brand Bazooka and is LIVE on multiple digital platforms like YouTube and Facebook. It has already gained wide appreciation for their passion inducing storyline and garnered over 12,000 hits on YouTube and likes on over 64,000 views on Facebook.


    Tue, 23/07/2019
  • 333

    The inspiring teenager also organises annual fundraisers in her society for the education of slum kids from Dharavi. Apart from raising Rs 4 lakhs each year, she also teaches them herself!

    About five years ago, Aarushi Majumder, who was a 13-year-old at the time, decided to start teaching underprivileged children in Mumbai’s Dharavi locality.With absolute passion and dedication, the teenager would conduct classes, ensuring personal attention to each one of her young students.
    But soon, she realised that some of her students were skipping class. While she was willing to overlook occasional absenteeism, it started to happen regularly enough for her to inquire about the reason.As it turns out, the kids were falling seriously ill.
    “I learned that they spent most of their days collecting waste and working in landfills and the pollution there was affecting their health. Mumbai is amongst the most polluted cities in the world because of the unmitigated piles of garbage that arrive at the local landfills daily, and these children were subject to the consequences. It was heartbreaking,” Aarushi says in a conversation with The Better India.
    Back in 2013, about 9,400 tonnes of garbage, most of it unsegregated and non-recyclable, would end up in Mumbai’s landfills every day, and the burden of it rested on the weak shoulders of the kids from Dharavi.
    Troubled by these facts, she decided that she wanted to make a dent in the way the 21+ million people of Mumbai discarded their garbage.
    “I took the first step to reduce the amount of waste my family produced by segregating the garbage produced at home. I recycled dry waste, reused what I could, and began composting biodegradable waste. Seven weeks later, not only did I have fertile soil for my plants but had also managed to reduce the garbage output by 80%,” she says.
    “This boosted my confidence, so I drew up a standardised waste management plan to present to the Chairman of my apartment complex,” she adds.
    Her approach had to ensure that the wet waste was being utilised sustainably and at the same time, reduce the dry garbage from going to the landfill.
    As is usually the case with taking up a community initiative, Aarushi began with creating awareness about the consequences of letting unsegregated waste outside the society and presenting her plans, simple and easily applicable, to the adults of the society.
    Colour-coded bins were introduced in the housing society and everyone, including the domestic staff, were trained to segregate waste.

    A positive and negative reinforcement mini-programme was also introduced where the society members were added in a social media group, and their actions in terms of segregation or failure thereof were commented on my other members.
    “We also taught all the domestic staff in our building how to recycle. I took the initiative of monitoring the compost closely, checking its temperature and pH twice a week. And soon, we successfully reduced the amount of waste that was sent to the dumps. In just four months, the 7 tonnes of monthly waste that we were sending out to landfills was reduced to 1.5 tonnes. We also introduced incentives for in-house staff who were involved in waste management using funds that we generated through selling excess compost outside,” the teen tells us.

    Fri, 19/07/2019
  • 330

    JK Papers Ltd. said it will set up a new manufacturing plant in Gujarat at an investment of Rs. 1,500 crore.

    A memonrandum of understanding (MoU) has been signed with the Gujarat government to set up the new pant that will have an annual capacity of three lakh tons annually at a cost of Rs. 1,500 crore, JK Papers Ltd. said in a statement.
    The agreement would facilitate the expansion of JK Papers' Songadh unit in Tapi district. The Songadh unit will witness an increase in pulp processing capacity from 60,000 TPA (tonne per annum ) to 1,60,000 TPA and packaging board from 1,00,800 TPA to 3,00,800 TPA.
    The plant will focus on producing multi-layer coated board paper and will produce some paper for the first time in India, it said, adding that the full expansion of the plant is expected to be completed by December next year.
    Managing Director of JK Paper Ltd. Harsh Pati Singhani said,“The transparent policies of the government and the stable administration inspired us to invest in the state. Since Gujarat has been in the top 5 states in ‘Ease of Doing Business,’ an organization can think of long term investments in the state. I am thankful to the chief minister for encouraging and ensuring such a conducive environment.” 


    Fri, 05/07/2019
  • 313
    • 'It's a very good moment for recycling in the United States,' said a recycling expert
    • China had long been the world's largest destination for paper, plastic and other recyclables

    The halt on China's imports of wastepaper and plastic that has disrupted US recycling programs has also spurred investment in American plants that process recyclables.

    US paper mills are expanding capacity to take advantage of a glut of cheap scrap. Some facilities that previously exported plastic or metal to China have retooled so they can process it themselves.
    And in a twist, the investors include Chinese companies that are still interested in having access to wastepaper or flattened bottles as raw material for manufacturing.

    "It's a very good moment for recycling in the United States," said Neil Seldman, co-founder of the Institute for Local Self-Reliance, a Washington-based organization that helps cities improve recycling programs.

    China, which had long been the world's largest destination for paper, plastic and other recyclables, phased in import restrictions in January 2018.
    Global scrap prices plummeted, prompting waste-hauling companies to pass the cost of sorting and baling recyclables on to municipalities. With no market for the wastepaper and plastic in their blue bins, some communities scaled back or suspended curbside recycling programs.

    New domestic markets offer a glimmer of hope.
    About $1 billion in investment in US paper processing plants has been announced in the past six months, according to Dylan de Thomas, a vice president at The Recycling Partnership, a nonprofit organization that tracks and works with the industry.

    Hong Kong-based Nine Dragons, one of the world's largest producers of cardboard boxes, has invested $500 million over the past year to buy and expand or restart production at paper mills in Maine, Wisconsin and West Virginia. In addition to making paper from wood fiber, the mills will add production lines turning more than a million tons of scrap into pulp to make boxes, said Brian Boland, Vice President of Government Affairs and Corporate Initiatives for ND Paper, Nine Dragons' US affiliate.

    "The paper industry has been in contraction since the early 2000s," Boland said. "To see this kind of change is frankly amazing. Even though it's a Chinese-owned company, it's creating US jobs and revitalizing communities like Old Town, Maine, where the old mill was shuttered."

    The Northeast Recycling Council said in a report last fall that 17 North American paper mills had announced increased capacity to handle recyclable paper since the Chinese cutoff.
    Another Chinese company, Global Win Wickliffe, is reopening a shuttered paper mill in Kentucky. Georgia-based Pratt Industries is constructing a mill in Wapakoneta, Ohio that will turn 425,000 tons of recycled paper per year into shipping boxes.

    Wed, 19/06/2019
  • 316

    इस अवसर पर वीनस ट्रेडर्स के सुरेंद्र करमचंदानी व प्रसिद्ध चित्रकार रवि परांजपे मंच पर उपस्थित थे.वीनस आर्ट फेस्ट प्रदर्शनी में एक ही छत के नीचे एक से बढ़कर एक कलाकृतियों व दिग्गजों के चित्र देखने का मौका पुणेवासियों को मिला। 

    बालगंधर्व रगमंदिर की आर्ट गैलरी में लगी चित्र प्रदर्शनी ‘वीनस आर्ट फेस्ट 2019’ के उद्द्घाटन के अवसर पर बाएं से सुधाकर चव्हाण, गिरीश बापट, सुरेंद्र करमचंदानी, रवि परांजपे व डॉ- सुभाष पवार चित्रों की दुनिया में एक अलग ही स्फूर्ति मिलती है, क्योंकि यहा राजनीति से अलग वातावरण होता है. कई बार तो किसी पुस्तक को पढ़ने से भी ज्यादा चित्र देखकर उसकी गंभीरता की जानकारी मिल जाती है। सांसद गिरीश बापट ने इन शब्दों में चित्रकारों को सम्मानित किया। बालगंधर्व रगमंदिर की आर्ट गैलरी में लगी चित्र प्रदर्शनी ‘वीनस आर्ट फेस्ट 2019’ के उद्द्घाटन के अवसर पर वे बोल रहे थे. 

    इस अवसर पर वीनस ट्रेडर्स के सुरेंद्र करमचंदानी व प्रसिद्ध चित्रकार रवि परांजपे मंच पर उपस्थित थे. वीनस आर्ट फेस्ट प्रदर्शनी में एक ही छत के नीचे एक से बढ़कर एक  कलाकृतियों व दिग्गजों के चित्र देखने का मौका पुणेवासियों को मिला।  शनिवार, 8 जून से सोमवार, 10 जून तक सुबह 11 से शाम 7.30 बजे तक यह प्रदर्शनी कलाप्रेमियों के देखने के लिए खुली रखी गयी  थी। जहां 45 चित्रकारो के चित्र एक जगह पहली बार प्रदर्शित किय गए। 

    गिरीश बापट ने कहा कि सिर्फ चेहरे ही बोला नहीं करते, बल्कि चित्र भी बोलते हैं. चित्रों की भाषा आंतरिक होती है और उसमें से चित्रकार की भावना, संवेदना, वेदना आदि की अभिव्यक्ति होती है. यह कला अनादिकाल से है और आगे भी रहेगी. 
    चित्रकार रवि परांजपे ने कहा कि पहले राजदरबारों में कला व कलाकारों का सम्मान हुआ करता था, जो अब कम हुआ है. राजनीति व राष्ट्रनीति में अंतर है और मौजूदा सरकार की जीत के बाद राष्ट्रनीति शुरू हो रही है. वर्तमान में यह महसूस हो रहा है कि जितना महत्व बाॅलीवुड व क्रिकेट का है, उतना शिल्पकला व चित्रकला का नहीं रहा। अन्य कलाओं को महत्व देकर उन्हें आगे बढाना जरूरी है.

    उद्द्घाटन समारोह में राष्ट्रीय पुरस्कार विजेता शिल्पकार जीतेंद्र सुतार, कला क्षेत्र में डी.लिट. का पहला सम्मान हासिल करने वाले मुरली लाहोटी, मराठी हस्ताक्षर के कलाकार गोपाल वाकोड़े, कला शिक्षा क्षेत्र के डाॅॉ. अवधूत अत्रे, डाॅॉ. मिलिंद ढोबले, ‘आर्ट2डे फिरी’ की प्रियंवदा पवार, डॉ. सुभाष पवार का गिरीश बापट के हाथों सम्मान किया गया।

    प्रदर्शनी में पेन्सिल, चारकोल, चाक, वाटर कलर, आॅयल कलर, एक्रेलिक आदि से निर्मित चित्र प्रदर्षित किये गये थे। प्रदर्शनी में गोवा, 9 जून की सुबह 11 से 1 बजे तक छोटे बच्चों के लिए चित्रकला के कुछ डेमो दिखाये गये तथा कार्यशाला का आयोजन किया गया। इसके अलावा शाम 4 से 7 बजे तक कलाप्रेमियों के लिए कार्यशाला आयोजित की गयी। 

    प्रदर्शनी में दिग्गज चित्रकारों के चित्रों के अवलोकन का मौका 

    प्रदर्शनी में कलाप्रेमियों को रवि परांजपे, मुरली लाहोटी, रावसाहेब गुरव, जयप्रकाश जगताप, सुधाकर चव्हाण, शोभा पत्की, मंजिरी मोरे, स्नेहल पागे रवि देव, मिलिंद मुलीक, संदीप यादव, संजय भालेराव, विलास कुलकर्णी, विवेक निंबालकर, शरद तरड़े व आदित्य शिर्के सहित कई सुप्रसिद्ध व दिग्गज कलाकारों के चित्रों का अवलोकन करने का मौका मिला।

    महात्मा फुले वस्तु संग्रहालय में स्थायी आर्ट गैलरी देने को अनुशंसा

    गिरीश बापट ने कहा कि महात्मा फुले वस्तु संग्रहालय में एक विभाग चित्रों के लिए रखा गया है. यह संग्रहालय सरकारी होने के  बावजूद सरकार से किसी भी तरह सहायता लिए बिना हमने इसकी मरम्मत है। संग्रहालय की चित्र-दीर्घा में कुछ चित्र हैं। साथ ही यह जगह स्थायी रूप से आर्टगैलरी हेतु देने की हमारी इच्छा है. यदि ऐसा हुआ तो चित्र, शिल्प जैसी कलाओं के लिए निशुल्क मंच उपलब्ध होगा।

    Tue, 11/06/2019
  • 315

    Diversified ITC Group announced the elevation of its MD Sanjiv Puri as the Chairman and Managing Director of the company. The announcement was made as the company revealed its Q4 result for FY19. Puri has been elevated after industry leader and former Chairman YC Deveshwar passed away on May 11 after a brief illness.

    Diversified ITC Group announced the elevation of its MD Sanjiv Puri as the Chairman and Managing Director of the company. The announcement was made as the company revealed its Q4 result for FY19. Puri has been elevated after industry leader and former Chairman YC Deveshwar passed away on May 11 after a brief illness. YC Deveshwar (72) had stepped down from executive role in 2017 but remained as a chairman in non-executive capacity. “The Board of Directors of the company at the meeting held today appointed Sanjiv Puri, Managing Director, also as the Chairman of the Company with effect from May 13, 2019. Consequently, Puri’s new designation is Chairman and Managing Director of the company,” ITC said in a regulatory filing.

    In 2017, ITC had split the role of the Executive Chairman between Chairman and Chief Executive Officer as part of succession planning in the company. Deveshwar had played the role of mentor to the executive management led by Sanjiv Puri. The latter is an alumnus of the Indian Institute of Technology, Kanpur, and Wharton School of Business. He has been associated with ITC for a long time now. He joined ITC in 1986.

    He was appointed as a Director on the Board of ITC with effect from December 6, 2015 and Chief Executive Officer from February 5, 2017 taking independent charge of the executive leadership of the Company. He is also the Chairman of the Corporate Management Committee. On My 16, 2018, Puri was appointed as the Managing Director of the company. 
    Prior to his appointment as a Director on the Board of ITC, Puri was President, FMCG Businesses - Cigarettes, Foods, Personal Care, Education & Stationery Products, Matches and Agarbattis, since December 2014.


    Mon, 03/06/2019
  • 304

    Can you imagine applying for a loan to buy a fountain pen? Or using a pen as collateral for a personal loan?

    They are getting organised both online and offline with summits, meets, and even help with pen loans.

    Some of India’s most avid pen collectors are doing both. The pens they prize cost between Rs 30,000 and Rs 12 lakh each, and are typically limited-edition pieces by brands such as Mont Blanc, Sheaffer and Parker, hand-crafted from silver or, as in one case, one by Visconti made from lava spewed by the volcanic Mount Etna in Italy.
    The most ardent collectors have hundreds of these pens, and meet regularly to discuss their collections, share tips, chat about maintenance, and are now holding organised events such as this February’s first-ever India Pen Show (IPS). For two days, the Nehru Centre in Mumbai teemed with pen collectors touring a total of 40 stalls, attending calligraphy workshops, taking guided tours with pen experts, and even looking in at a special letter-writing booth set up as an ode to the joys of writing with a fountain pen.
    “Before this there were only informal group meets within one’s own city or hubs facilitated by international pen brands such as Pelikan,” says Vishal Singhi, 39, a banker and pen collector who thought up and helped organise the IPS. “It was about time India had something of her own.”
    Singhi started collecting fountain pens in 2007 and has more than 400 today. “It’s an out-and-out infatuation,” he says, laughing. “I collect because, quite simply, nothing else makes me swoon as much.”
    Typically, collectors start small. Ashok Jain was 30, a young art dealer in 1990s Delhi, when he started collecting pens. “My first purchase was a Sheaffer 14-carat gold pencil I paid Rs 2,000 for, the same price as 5 gm of gold at the time,” he recalls.
    The internet helped Jain scour like he’d never scoured before – he found pens made of gold and silver, embellished with precious stones and covered in intricate designs. “I was hooked,” he says.
    Today he has over 1,400 pens, the rarest of which is a vintage 1920s Mont Blanc with a long, gold nib. “Only five to six of these are known to be in circulation, in the world,” he says. They sell for anywhere between Rs 10 lakh and Rs 12 lakh a piece.
    So how do you keep collecting when the prices are this high? To address this problem, Jain set up a loan system. “Banks in India will accept a house or car as collateral but won’t accept a fountain pen, even if it costs as much — or more,” Jain says.” So, in 1996, he started the Pen Club of India and in 2010 the club began to help collectors get loans. The club began with three members and now has over 300. Each of these members contributes a fixed sum, so that, if a collector needs to urgently borrow money in order to buy a pen, he can offer a pen as collateral and borrow from that fund. The loans are interest-free for the first three months.
    “We not only collect pens here but also help others learn the nuances of collecting, or advise them on which pen to buy,” says Pradeep Jain, 52, a pen dealer from Delhi among the first members of the club.


    Tue, 28/05/2019
  • 297

    Principals across institutions get together to discuss innovative strategies to make learning fun

    Kokuyo Camlin, India’s premier stationery brand, celebrated the 6th edition of ‘World PrincipalsDay’ in association with The Hindu where principals across various reputed educational institutions participated and shared their insights on the theme of the event “Let’s make learning Fun”. The event was held at KidZania, RCity Mall, Ghatkopar.

    For the last 6 years, Kokuyo Camlin has been steering this unique informal meet where principals from various schools discuss on how to improve the academia by making it more interesting, interactive and creative for the students.

    The event also witnessed paper presentations and expert discussions where they discussed new and unique approaches to engage students and add the element of ‘Fun’ into their learning methodology.

    The theme was also in line to Kokuyo Camlin’s brand philosophy of ‘Let’s make learning Fun’. An interactive session was held for them to absorb and share ideas among themselves along with fun - filled games which was actively appreciated by them.

    The chief guest for the event, Dr. Ramaswami N (IAS), Hon Commissioner –NMMC, shared his insights on the theme of the event, further to which the key note speakers Mrs. Revathi Srinivasan – Director of Education – Singhania Schools and Principal at Smt Sulochanadevi Singhania School, Mr. Francis Joseph – Head Development and Strategy at Maharashtra International Education Board and Co-Founder SLN Foundation, Ms Gurdeep Kaur – Principal - Shri Harshad C Walia International School and Dr Seema Negi – Principal-Sanjeevani World School also shed light on the importance of revamping the current educational methodology and encouraging creative perception in children. The guests and delegates were awarded with Camlin goodie bags and gifts to pay gratitude for their immense contribution towards education

    Speaking on the occasion, Mr. Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin Ltd, said, “Kokuyo Camlin started celebrating principal’s day in India since 2014 with an objective to pay tribute to the head of the schools who is responsible for ensuring the best education for their students. We are pleased to find that the school principal’s strongly reinforce the philosophy of making learning for children as the most effective way of learning”.


    Wed, 08/05/2019
  • 298

    Soha Ali Khan Announces Rishi Anand Nambair as India’s National Spelling Champ of Classmate Spell Bee Season 11

    The Classmate Spell Bee Season 11, India’s largest spelling competition, an initiative of Radio Mirchi, culminated at a thrilling finale where the winners were announced and feted by none other than Bollywood star, Soha Ali Khan! Rishi Anand Nambair of GEAR Innovative International School, Bengaluru was declared the National Champion while Harshvardhan Ray of Delhi Public School, Bengaluru was the first runner up.
    Winner Rishi Nambair From Bangalore’s GEAR Innovative International School with Vishnu Ganga Amancharla Marketing Manager Education & Stationery Products Business, ITC limited, Yatish Mehrishi, COO Entertainment Network (India) LTD and Soha Ali Khan.
    The theme for the competition this year was ‘Be Better than Yourself’ which is in line with Classmate’s philosophy of encouraging children to excel in the field of their choice by striving to continuously improve by competing with themselves and not with others and to be better than themselves.

    Mr. R Ravinarayanan, Head of Sales & Marketing, Education & Stationery Products Business (ESPB), ITC Ltd. said, “Classmate has always endeavored to recognize, nurture & celebrate the uniqueness of every child. Classmate Spell Bee Season 11 takes Classmate’s brand thought of celebrating uniqueness further as it gives students yet another opportunity to identify and showcase their distinctive talents and skills on a nationwide platform. Classmate Spell Bee season 11 builds on the scale we achieved last year with the aim of reaching out to an even larger number students across schools and cities in India, through a school contact program coupled with a novel mobile app and a dedicated website to engage students. The brand promises to support a child’s dreams with an equally unique & world class set of stationery products like notebooks, writing, drawing, art and math instruments.”


    Sun, 05/05/2019