Tapping into the Russian toy market through World of Toys
- Toy fair Kids Russia to run in Moscow from 12 to 14 March 2019
- Registration now open for the WoT Pavilion
The 13th Kids Russia is scheduled to open its doors at the Crocus Expo International Exhibition Centre in Moscow from 12 to 14 March 2019. Organised by GRAND EXPO, CJSC, a Russian exhibition organiser in which Spielwarenmesse eG holds a majority stake, this trade fair is an important event for the Eastern European toy industry. Spielwarenmesse eG’s international fair programme World of Toys helps international companies gain entry to the Russian market. Following a period of market decline, the economic situation there has become more stable, making it possible for the international pavilion to take place again.
Taking part in this programme enables export-led manufacturers to present their products and ideas to a wide trade audience, giving them direct access to Eastern European business contacts.
Spielwarenmesse eG provides professional support right from the start, ensuring that the event is a resounding success for everyone involved.
Kids Russia is a well-established Russian trade fair for toys and hobby products in Eastern Europe. Its portfolio also includes baby and outdoor products as well as playground equipment and sports goods. In recent years, the event has extended its reach far beyond Russia’s borders. This is reflected in the rising quality of visitors as well as excellent networking opportunities. Numerous decision makers flock to the fair to order current and innovative products.
Moreover, the trade fair promotes cooperation between Russian and international producers and retailers. Valuable synergies are created by the concurrent event Licensing World Russia where leading licensing companies and agencies show how licenced products can effectively boost sales.
Ernst Kick, CEO Spielwarenmesse eG, explains why it makes sense to take part: “Through Kids Russia and the World of Toys programme, we wish to offer companies professional support and make the Russian market attractive for international toy makers again. Improvements in the demographic situation and political support for Russian families are fuelling market growth.”
The World of Toys international fair programme gives participants uncomplicated support before, during and after the event. The companies are assigned a direct contact at Spielwarenmesse eG, who is always on hand with help and advice. The programme also includes a wide range of services, such as visitor marketing activities and a turn-key exhibition stand with basic furnishings at the attractive, high-exposure World of Toys Pavilion.
Further information on Kids Russia 2019 can be found at: http://www.kidsrussia.ru/en
Other events with a World of Toys Pavilion:
Kids India from 4 to 6 September 2018 in Mumbai
Kids Turkey from 4 to 7 October 2018 in Istanbul
Hong Kong Toys & Games Fair from 7 to 10 January 2019 in Hong Kong