Vietnam stationery industry has witnessed foreign investments
Mr. Ashish Jain, Maxton Global Ltd.
Recently, PSS got the opportunity to speak with Mr. Ashish Jain, Maxton Global Ltd. We asked him about upcoming show " School & Office Expo Vietnam (9-11 Jan., 2019)”. Here are the few excerpts of the Interview.
Q. What areas (regions/countries) does the expo primarily cover?
Mr. Ashish Jain: Scope of the show is east Asia where we expect visitors from Vietnam & neighbouring countries like Laos, Cambodia, Thailand, Singapore, Malaysia, Philippines, Hong Kong etc. Hosted buyers are from - Philippines, Cambodia, Thailand, Malaysia, Indonesia, Hong Kong, Singapore and Czech etc. We may host more distributors also as still talking to buyers. Registered exhibitors are from Japan, Korea, China, Singapore, Thailand, Malaysia, Vietnam & India etc.
Q. How would you describe the current state of the school and office supplies/stationery industry in these markets?
Mr. A.J.: Vietnam stationery industry has witnessed foreign investments in stationery industry with several Japanese & Chinese companies setting up plants in Vietnam. Some prominent companies are Tombow Pencil, LIHIT LAB & Plus Corporation of Japan who have setup manufacturing plants in Vietnam.
Q. Is this a growing market and if so, why?
Mr. A.J.:Yes, there has been consistent growth in both manufacturing & imports because of overall growth & development in the economy over the last few years. With greater emphasis on education and vocational training, demand for stationery and related products has also witnessed a substantial rise. There has also been an increase in the number of commercial organisations & multi-national companies setting up offices in the region.
Q. What are the key opportunities for players in the Vietnamese school and office supplies/stationery sector?
Mr. A.J.: Ho Chi Minh City is the leading distribution centre for Vietnam. Other countries that are significant importers of stationery include Laos, Cambodia, Myanmar, Philippines. Vietnam services not only domestic requirement but also distributes to Laos & Cambodia.
Q. Why did you decide to launch a B2B stationery show in Vietnam? Have there been any previous events of this nature?
Mr. A.J.: Based on the estimates the current population of Vietnam is over 94 Million. It’s a reasonably big population & a growing economy certainly present opportunities not only in stationery but other industries as well. There have never been any stationery, school & office supply focused events in Vietnam.
Q. What other international events – if any – are you competing with?
Mr. A.J.: We don’t feel we are competing with any other events in Vietnam for stationery sector. There have never been any stationery shows in Vietnam before and it was time to organise one.
Q. How are you attracting both trade visitors and exhibitors?
Mr. A.J.: We did extensive email campaigns, direct marketing & advertisements. We expect buyers not only from Vietnam but also from neighbouring countries like Laos, Cambodia, Thailand, Myanmar, Malaysia, Philippines etc. We will also be hosting important importers from the region during the show. This should ensure that our exhibitors get to meet quality buyers from the region.