Writing is here to stay: William Penn
Online is an important channel for us to reach out to the customers beyond III and IV cities - Nikhil Ranjan, Founder & MD, William Penn
In the spree of riding high on retail expansion with associating with global and Indian brands, Banglore based William Penn, multi brand retailer offering writing instruments, premium stationary and accessories, is planning to launch three more stores this year to take the tally of stores to 34.
The company is largely focusing on major metros along with eyeing to tap the potential of tier I and II markets. Furthermore it is planning to strengthen its online footprints to reach out to the consumers residing beyond tier III and IV towns.
Thus, talking about the brands exclusive association with German fine writing instrument maker Faber- Castell, future retail plan, investment, evolving consumer behavior and growing trend of using pen and paper Nikhil Ranjan, Founder & MD, William Penn spoke to Indianretailer. com on the sideline of announcing its association with Faber-Castell in Mumbai.
WHAT INSPIRED YOU TO ASSOCIATE WITH FABER-CASTELL?
William Penn has the tradition of bringing best of the brands from across the world to India and Faber Castell is operating since 260 years. Based in Germany Faber-Castell has a rich history and legacy. It has been producing fine writing instruments since many years now. It’s a German engineering with Bow House design and not very ornate with unnecessary embellishments. We are the exclusive partner of Faber-Castell.
SO FAR HOW MANY BRANDS YOU HAVE PARTNERED WITH?
We offer writing instruments, premium stationary and accessories. We are a destination store for all the brands. Overall we have 20 brands of writing instruments and accessories. It includes German, Swiss, Indian and our own in-house brand called Pennline. These are luxury to massbrands but finally this is the customer who decides what he wants.